Headline

General Manager, B2C Growth | $0 to $12M ARR | P&L | Subscription Monetization | Performance Marketing | Consumer Tech & OTT

About

GM with an engineering-to-product-to-business arc — IIT Jodhpur → XLRI Jamshedpur → software engineer → product leader → P&L owner. Most recently at Kuku FM, I scaled Kuku TV from zero to $12M ARR as General Manager — full P&L ownership, $12M+ in performance marketing, cross-functional team of 8, reporting directly to the CEO. Before that, four years building the product surfaces underneath the growth numbers: search, discovery, gamification, and subscription monetisation on Kuku FM's audio platform. Running a high-spend growth pod taught me something I couldn't have learned any other way: performance marketing is a distribution channel, not a growth engine. When the spend goes up, the revenue follows. When it comes down, so does everything else. I saw it clearly because I owned both sides — the marketing budget and the product users were supposed to stay for. The gap between them was the real problem. What I want to build next is a growth system where that gap doesn't exist — where the product earns retention and the marketing amplifies it. I'm looking for roles where sustainable user engagement is the actual mandate, not a metric that gets reviewed when acquisition slows down. If you're building a B2C consumer business and the real question is how to make revenue durable — let's talk.

Location

Bengaluru

AI stack

claude code

gemini

Wispr Flow

Work experience

Career transition at Career Break, Aug 2025 - Present · 1 yr 1 mo

General Manager - Business at Kuku FM, Apr 2024 - Jul 2025 · 1 yr 4 mos, Bangalore Urban, • Scaled Kuku TV from $0 to $12M ARR with full P&L accountability; built and led a cross-functional growth pod of 8, reporting directly to the CEO. • Managed uncapped performance marketing budget (~$12M+ annualised), governed by CAC targets; maintained sustainable CAC-to-LTV ratios through hyper-growth. • Cut CAC payback from 7 to 3 months via Quarterly Plan; boosted upfront cash collection by 2.5x and improved subscription LTV. • Designed and scaled a microtransaction coin economy for Kuku FM's South India region — established free content thresholds via behavioural experimentation, engineered tiered pack pricing to drive AOV escalation, and lifted returning user AOV by 170–180%; reached $120K MRR with 70% ROAS in 60 days. • Lifted trial opt-in rate from 12% to 15% through structured A/B tests on paywall design, onboarding flows, and offer sequencing. • Led GTM for English audio vertical 'Woke'; built product from scratch and reached $100K ARR in 3 months with zero prior brand equity. • Built an AI-powered creative generation tool independently; produced 30 ads/hour, saving 25 person-hours/day in marketing operations.

Senior Product Manager - Growth and Engagement at Kuku FM, Jul 2022 - Mar 2024 · 1 yr 9 mos, Bengaluru, • Integrated BytePlus recommendation engine across home and discovery surfaces; lifted CTR and listen-time by 25% through ML-driven content ranking. • Rebuilt search using Algolia with trope-based ranking; increased Search-to-Play conversion by 20% and improved long-tail catalogue discoverability. • Conceptualised and shipped 'Collections' and 'New & Hot' discovery features; increased show impressions per user by 12% with 10% feature adoption at launch. • Designed 'Daily Challenges' gamification feature; increased active user engagement by 17% within 30 days of launch.

Product Manager - Growth and Monetisation at Kuku FM, Jan 2022 - Jul 2022 · 7 mos, Bengaluru, • Tripled annual subscription renewal rates from 10% to 30% by deploying an automated, age-segmented discount engine. • Co-led implementation of monthly subscription billing; drove a 25% increase in first-transaction revenue and free-to-paid conversion.

Summer Intern at 3M, Apr 2019 - May 2019 · 2 mos, Bengaluru, Karnataka, India, Designed GTM strategy for 3M's eCommerce entry into Oral Care; forecasted $1M+ revenue potential via online channel based on primary research with dentists across Bengaluru.

Software Engineer at Times Internet, Oct 2014 - May 2018 · 3 yrs 8 mos, Noida, • Led end-to-end launch of IAG app on Google Play Store; acquired 100K+ users within the first month. • Owned Live Cricket Scores and Live Election Tracker within News Point — 10M+ clicks/views; among the first apps in India to launch a native live election tracker on Android. • Built and shipped core engagement features for News Point, a 5M+ MAU Android platform; worked directly with PMs on feature prioritisation and delivery.

Engineer at Samsung Research Institute, Jun 2013 - Sep 2014 · 1 yr 4 mos, Noida, Network stack analysis across 3+ smartphone launches, ensuring 99.9% service stability at production scale.

Education

Post Graduate Diploma In Management (MBA Equivalent), Business Management, XLRI Jamshedpur

Bachelor of Technology (B.Tech.), Computer Science, Indian Institute of Technology Jodhpur