Headline

B2B SaaS & Product Marketing Strategist | GTM, ABM & Enterprise Growth | LinkedIn Marketing Solutions | LinkedIn Ads Strategist | Helping SMBs Scale with High-Impact Campaigns

About

Versatile marketing and content professional with a career spanning media intelligence, B2B content strategy, and paid digital advertising across global markets. I've worked with organizations ranging from Cision, Groupon, and Entropik Tech to enterprise leaders like TCS, Infosys, Wipro, Harman, and Walmart Global Tech, and LinkedIn Marketing Solutions, helping SMBs across India grow through full-funnel LinkedIn Ads strategy. My path has taken me from analyzing global media coverage for international clients like Bentley and Severn Trent, to shaping brand narratives and thought leadership content for some of the world's largest technology firms, to now architecting data-driven advertising strategies including ICP development, audience targeting, and campaign optimization that turn ad spend into measurable business outcomes. What ties this together is a consistent throughline: distilling complexity into clarity, whether that's summarizing dense news coverage, translating enterprise technology into compelling content, or turning campaign data into strategies that reduce cost-per-lead and drive real pipeline. I bring both the analytical rigor of a researcher and the creative instinct of a content strategist to every engagement, with a track record across content marketing, brand positioning, paid media, and account management. I'm driven by outcomes: content that earns trust, campaigns that convert, and client relationships that grow over time.

Location

Bangalore Urban

AI stack

ChatGPT

Work experience

Senior Consultant, Account Management, LinkedIn Ads - through official Vendor Partner Marketstar at MarketStar India (Regalix), Feb 2025 - Jun 2026 · 1 yr 5 mos, Bengaluru, Managed close to 1000 direct LinkedIn Marketing Solutions' Ad Accounts. Scale SMB accounts across India, driving measurable business growth through strategic, full-funnel LinkedIn Ads execution. Serve as single point of contact and trusted advisor, strengthening client retention, account growth, and platform adoption across a portfolio of SMB accounts. Act as strategic advisor to clients each quarter, translating business goals and market challenges into data-driven marketing roadmaps. Identify ICPs using firmographic, demographic, and behavioral data, ensuring every targeting decision is grounded in who actually converts, not just who clicks. Design and lead full-funnel strategies across Awareness, Consideration, and Conversion, aligning content, ad formats, and messaging to move prospects from first touch to closed pipeline. Build precision-layered audience targeting, combining firmographics, seniority/job function, skills, and Matched Audiences (retargeting, lookalikes) to maximize relevance and minimize wasted spend. Own end-to-end campaign lifecycle including strategy, execution, optimization, and reporting, holding every funnel stage accountable to its specific performance goal. Set best-practice standards for LinkedIn Ads, creative strategy, and targeting, recognized by clients for driving engagement and lead quality. Run continuous A/B testing and performance analysis, sharpening ICP accuracy and audience layers to consistently lower CPC and CPL while lifting ROI. Connect top-of-funnel targeting to bottom-of-funnel outcomes, proving strategy drives real pipeline Deliver proactive market intelligence and competitive benchmarking, positioning clients ahead of industry shifts. Drive portfolio growth by identifying upsell/cross-sell opportunities rooted in client trajectory and platform utilization. Report on full-funnel KPIs (CTR, CPL, CPC, conversion rate, funnel drop-off) to demonstrate ROI and continuously sharpen strategy.

Content Consultant at Zensciences, Nov 2021 - Sep 2023 · 1 yr 11 mos, Bengaluru, B2B Content Marketing, Advertising & Brand Strategy Contributed to content and brand initiatives for leading global technology and enterprise firms, including TCS, Tech Mahindra, Infosys, Wipro, LTTS, Harman, Walmart Global Tech, Omega Healthcare, Pimcore, and Collabera, supporting efforts to build authority, drive engagement, and strengthen brand positioning. Contributed to content marketing copy across web, campaigns, and digital touchpoints, helping tailor messaging for technical and executive B2B audiences. Supported the development of thought leadership articles, helping translate complex technology narratives into clear, credible content for client leadership and brand positioning. Assisted in producing SME-driven blogs and case studies, helping capture business outcomes and technical depth to support client credibility. Collaborated on marketing and brand positioning collateral (brochures, one-pagers, pitch decks, brand guidelines), supporting consistent messaging across client touchpoints. Contributed to technical writing and UX copy, helping simplify complex products and platforms into clear, user-centric content. Worked alongside enterprise marketing, product, and SME teams across technology, healthcare, and enterprise software sectors to support content aligned with brand voice and objectives. Gained cross-industry exposure — from IT services and engineering (TCS, Infosys, Wipro, LTTS) to consumer tech (Harman), retail tech (Walmart Global Tech), healthcare (Omega Healthcare), and enterprise software (Pimcore, Collabera) — adapting to varied tones and content needs across verticals.

Content and Social Media Manager at Entropik Tech, Aug 2018 - Feb 2019 · 7 mos, Bangalore, India, Drove content marketing and SEO strategy for Entropik in the emerging Emotion AI / Emotion Recognition space, building brand visibility and category authority through owned content, ghostwriting, and social media management. Ghostwrote articles published in leading management and industry digital magazines, extending brand reach beyond owned channels and into established third-party publications. Wrote and published blogs on Entropik's website and Medium, driving organic SEO growth and establishing early thought leadership in a nascent tech category. Managed and grew Entropik's social media presence across LinkedIn, Twitter, and Facebook, strengthening brand engagement and audience reach. Planned and executed monthly social media content calendars, aligning messaging with product launches and marketing priorities. Wrote and edited outbound marketing emails to support lead nurturing and drive audience engagement. Tracked and reported monthly content performance using Google Analytics and social media insights, shaping data-driven content strategy. Edited video scripts and marketing collateral, including brochures, maintaining consistent brand voice across all formats.

Manager - Client Servicing at INCITE Interact, Dec 2011 - Apr 2012 · 5 mos, Bangalore, India, Managed high-value client accounts and partnerships across Indian and international markets, including Biocon, 3M, Radio Mirchi, Lintas, Saint-Gobain, University of Edinburgh, and Bluecurrent Group (Hong Kong), delivering integrated marketing and brand solutions across industries and geographies. A part of digital and social media marketing and advertising initiatives tailored to each client's brand and market positioning. Oversaw website development and design, ensuring strong digital presence and user experience aligned with brand identity. Ensured logo design and brand identity development, establishing visual consistency across client touchpoints. Produced communication and publicity collateral to support brand awareness, audience engagement, and market visibility.

Senior Content Editor at Groupon India, Mar 2011 - Aug 2011 · 6 mos, Bangalore, Wrote destination-focused marketing content for Groupon India's travel page, crafting engaging copy to inspire bookings and support the platform's travel content strategy.

Education

B.com (Computers), St.Pious X Degree and P.G College for Women (Osmania University)

PUC, Commerce, St. Pious X Junior College, Hyderabad