Headline

Designing World-Class Experiences (UX) ✨ | Senior Product Designer @ Intuit | 10+ yrs in SaaS, Fintech & Banking | Ex-Amazon, Xpence, RAKBANK | Open to Full-Time Opportunities

About

It’s crunch time. The product launch is around the corner, and things aren’t clicking. The UX feels clunky, users are dropping off, and the team is scrambling to make sense of the feedback. I’ve been in this room before, more times than I can count. Whether it was leading UX at Xpence, building a fintech MVP from scratch, shaping enterprise payroll tools at Amazon, or redesigning digital banking experiences at RAKBANK, my job has always been the same: take messy, complex problems and turn them into intuitive, seamless experiences. After spending over a decade in design, I’ve realized that titles matter least. What truly excites me is tackling challenging problems, thinking differently, and working collaboratively to create the most cohesive experience possible, within the real-world constraints of time, budget, and resources. Good design isn’t just about aesthetics; it’s about understanding user pain points, simplifying decision-making, and making every design choice drive meaningful impact. With nearly 10 years in UX and Product Design, I’ve worked across fintech, banking, payments, payroll, and SaaS, helping companies build products that are not just functional, but truly delightful to use. Now, I’m looking for my next challenge, a full-time Senior Product Designer role where I can help a company scale, innovate, and create world-class user experiences. If you’re looking for a designer who can bring clarity to complexity, let’s chat. 📩 Drop me a message, and let’s build something great. 🎨 Explore my selected works at zohdirizvi.com

Location

Bengaluru

AI stack

claude code

cursor

gemini

grok

notebooklm

openai

Work experience

CW - Sr. UX Designer at Intuit, Jun 2025 - Present · 1 y 4 mo, Bengaluru, Karnataka, India, Contract engagement through First Meridian Pvt Ltd. Designing workflows for Intuit’s internal developer portal, with a focus on creating and managing Custom Metrics used to monitor software services. • Translated developer research into code and visual workflows, accounting for different levels of familiarity with PromQL. • Designed a visual query builder using Base Metrics, operators and labels, with query execution and graph previews in the same workflow. • Worked with product and engineering to define a code-first release and the scope of the visual experience. • Refined prototypes through usability testing and documented the interaction details for engineering. Following the code-first MVP launch, 60% of the pilot group actively used DevPortal to create Custom Metrics. Average incident-resolution time was 30% lower than the existing MTTR baseline.

Independent Product Designer at Freelance, Oct 2023 - May 2025 · 1 y 7 mo, Remote, Worked with two early-stage teams on family banking and an AI-assisted resume and portfolio product. • Defined user journeys and system flows for a family-banking design prototype. • Delivered the family-banking design prototype in four months; the work supported pre-seed fundraising and a memorandum of understanding with a banking partner. • Designed onboarding and core workflows for an AI-assisted resume and portfolio concept.

UX Designer II - Payroll at Amazon, Sep 2021 - Oct 2023 · 2 y 1 mo, Hyderabad, Telangana, India, Designed internal travel and payroll products, including Secure Ground Transportation, Trail, Reflect and the Amazon Payroll Portal. • Led research and design for Secure Ground Transportation, working with Travel Risk Management, product and engineering to connect traveller needs with the operational work behind a booking. • Redesigned eligibility guidance, booking, request status and self-service changes. The redesigned service reduced average time from request to confirmation from 36 to 18 hours. • Co-designed Trail’s business-travel experience, accounting for tax and payroll requirements. • Led UX for Reflect, a payroll defect-management tool, and co-designed employee workflows for payslips, salary details, bank accounts and pay history.

Head of User Experience at Xpence, Jul 2019 - Aug 2021 · 2 y 1 mo, Dubai, UAE, Led UX for a business-spend product for freelancers and small businesses in the Gulf, from discovery and the card MVP through later invoicing and team modules. • Built and led a remote team of two UX designers and one visual designer while remaining hands-on with research and product design. • Worked with founders, product and engineering to shape the move from a neobank concept to a focused business-spend product. • Designed account, corporate-card, expense-tracking and receipt-capture experiences, then led design with my team for invoicing and team modules launched during my tenure. • Established a design system with reusable patterns and right-to-left support, giving the team a shared foundation across the product.

Sr. UX Designer at RAKBANK, Jan 2015 - Jun 2019 · 4 y 5 mo, Dubai, UAE, Owned UX and UI across web and mobile banking for consumer and business customers. • Improved information architecture, transaction flows and validation patterns across digital banking journeys. • Led design for Salik AutoPay, helping customers set up automatic road-toll recharge and understand the payment instruction. • Used testing with Salik users to refine action labels, balance information, enabled and disabled states, and recharge choices before launch. • Established UX processes and UI design guidelines adopted across the digital banking team.

Education

MBA, Marketing, ICFAI Business School Ahmedabad

BBA, e-business, integral university

Public links

zohdirizvi.com: https://zohdirizvi.com/