Zoha B.
Business Development & Marketing Consultant | Life Sciences | Next-Gen Materials
United States
8+ years of work experience
May 20233 yrs 2 mosPresent
United States
Jan 20215 yrs 6 mosPresent
Remote
** Marketing Growth: strategy, marketing operations, marketing analysis
** Business Development for B2B: sales enablement, account-based marketing, sales operations
** Copywriting: email campaigns, landing pages, video sales, social media
Jan 20212 yrs 8 mosAug 2023
Switzerland
** Co-managed and owned the pipeline and outreach, lead management processes with the VP of Sales using B2B outbound techniques and strategies.
** Scheduled demo meetings with enterprise decision-makers, 78% of demo meetings converted into SALs or qualified leads.
** Maintained and nurtured a continuous outreach for a high volume of contacts, using the Account-Based Marketing approach.
Nov 20228 mosJun 2023
United States
** Managed client communication with existing, old and prospective clients for conversion and to support revenue.
** Aligned and coordinated between the Business Development and Experience teams.
** Researched industry-specific topics, led copywriting efforts, and designed frameworks and ideas for the Experience team.
** Created client content calendar that aligns with themes and messaging of Experience Team.
** Collect interviews for client of the month, client stories for case studies, client questions and suggestions that can be used as content for LinkedIn Blogs.
** Lead generation and sourcing for the Business development team.
Aug 20191 yr 2 mosSep 2020
Symmetryk is a SaaS product for the life science industry. Responsibilities:
** Built Sales Enablement strategy by aligning Marketing and Sales; resulting in an increase of 10% in the conversion rate and scaling operations.
** Acquired a global contract with a client spread across 30 countries, achieving notoriety and product viability in the market.
** Owned email marketing efforts, and boosted open rate by 10%, reply rate by 8%, and product demos by 20% by identifying the ideal customer profile and the right content.
** Managed campaigns and produced marketing collateral: articles, videos, Blog articles, shoutouts, and presentations.
** Designed onboarding and customer success processes and measurements, resulting in annual recurring revenue and an 80% satisfaction rate for customers.
** Designed communication plans and utilization reports, generating a 30% increase in product usage.
** Collaborated with stakeholders to drive the Symmetryk platform's launch in Europe, the Americas, and Asia. (communication, training, and customer success)
Key responsibilities: Business Development, Customer Success, Content, Lead Generation, Email Marketing, Communication.
Oct 20171 yr 11 mosAug 2019
Education
Bachelor’s Degree, Business Decision Making
Tunis Business School-University of Tunis
20114 yrs2015
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