---
title: "Zeba Fajar - Co Founder and Social Media Strategist in Kozhikode | Tal"
description: "Meet Zeba Fajar, doing content since I was 11 | Content Strategist | 300M+ Organic Views | Content IP & Social Growth based in Kozhikode. AI stack includes claude code, claude, and lovable."
image: "https://tal.club/meet/zeba-fajar/share-image"
---

# Zeba Fajar on Tal

## Headline

doing content since I was 11 \| Content Strategist \| 300M\+ Organic Views \| Content IP & Social Growth

## About

I once made a reel that 70 million people watched\. No ads\. No budget\. Just a good idea and the right execution\. That's kind of my thing\. I co\-founded a D2C jewellery brand from scratch, grew it to 200M\+ organic views, got featured on NDTV and India Today, and somehow convinced national media to share our content for free\. Still running it\. Spent a year at India's first Content IP Agency building content that works like a TV show \- audiences who come back week after week\. Scaled brands, managed clients, delivered results\. I don't do average content\. Never have\. If you're looking for someone who can own your content strategy end to end and actually move numbers, let's talk\.

## Location

Kozhikode

## AI stack

claude code

claude

lovable

meta

notion

## Work experience

Co Founder and Social Media Strategist at Theory Thirteen, Aug 2021 \- Present · 5 yrs 2 mos, • Built and scaled a D2C jewellery brand from 0 to 37K\+ followers, generating 200M\+ organic views and sustaining an average of 600K\+ monthly views through consistent content strategy\. • Produced a single viral reel that reached 70M\+ organic views, demonstrating the ability to craft content that breaks through at scale without paid distribution\. • Launched and managed a Shopify e\-commerce store, overseeing the customer shopping experience and contributing to a 5X increase in revenue\. • Earned organic features across national media platforms including NDTV, Times of India, India Today, and The Logical Indian, positioning the brand as a credible, story\-driven business\.

Senior Content Strategist at The Brownie Labs, Apr 2025 \- Apr 2026 · 1 yr 1 mo, Bengaluru, • Owned end\-to\-end content strategy for 6 brand accounts at India's first Content IP Agency, conceiving and launching original content IP formats that built recurring audiences across platforms\. • Drove 100M\+ views and built an 800K\+ organic view engine for Maverick & Farmer \(India's first artisan coffee brand\) through research\-led content strategy\. • Scaled Health Fab \(women's wellness brand\) from 50K to 100K followers through IP\-driven content strategy and platform\-specific optimisation\. • Launched 'This Better Be Good' \- an original branded content series that hit 500K\+ monthly views within 30 days of launch\. • Served as primary client\-facing strategist, leading 25\+ weekly strategy sessions, delivering performance audit reports, and translating business priorities into content plans for brands including Emami \($2B Indian FMCG company\)\.

Social Media Strategist at Vibe Technology, Mar 2024 \- Mar 2025 · 1 yr 1 mo, Kozhikode, •Managed social media strategies for 8\+ clients , ensuring impactful brand presence\. •Garnered over 4M\+ impressions through data\-driven content and engagement strategies\. •Executed high\-end social media campaigns and production shoots\. •Ideated and produced 800\+ reels , blending creativity with trend\-driven storytelling\.

Content Management Specialist at STUMBL, Jun 2023 \- Dec 2023 · 7 mos, Bengaluru, Karnataka, India, NEW AGE FASHION APP •As I have the complete ownership of content addition on Stumbl,I maintain and track the content pieces on the app\. •Co\-ordinates with creators and brand team to keep the stores fresh with content\.

## Education

Bachelor of Commerce \- BCom, Business Administration and Management, General, St\. Joseph's College \(Autonomous\) Devagiri, Calicut

[View the original profile](https://tal.club/meet/zeba-fajar)

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