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Zeba Fajar

doing content since I was 11 | Content Strategist | 300M+ Organic Views | Content IP & Social Growth

Kozhikode

5+ years of work experience

Aug 20215 yrs 2 mosPresent

• Built and scaled a D2C jewellery brand from 0 to 37K+ followers, generating 200M+ organic views and sustaining an average of 600K+ monthly views through consistent content strategy. • Produced a single viral reel that reached 70M+ organic views, demonstrating the ability to craft content that breaks through at scale without paid distribution. • Launched and managed a Shopify e-commerce store, overseeing the customer shopping experience and contributing to a 5X increase in revenue. • Earned organic features across national media platforms including NDTV, Times of India, India Today, and The Logical Indian, positioning the brand as a credible, story-driven business.
The Brownie Labs
Apr 20251 yr 1 moApr 2026

Bengaluru

• Owned end-to-end content strategy for 6 brand accounts at India's first Content IP Agency, conceiving and launching original content IP formats that built recurring audiences across platforms. • Drove 100M+ views and built an 800K+ organic view engine for Maverick & Farmer (India's first artisan coffee brand) through research-led content strategy. • Scaled Health Fab (women's wellness brand) from 50K to 100K followers through IP-driven content strategy and platform-specific optimisation. • Launched 'This Better Be Good' - an original branded content series that hit 500K+ monthly views within 30 days of launch. • Served as primary client-facing strategist, leading 25+ weekly strategy sessions, delivering performance audit reports, and translating business priorities into content plans for brands including Emami ($2B Indian FMCG company).
Vibe Technology
Mar 20241 yr 1 moMar 2025

Kozhikode

•Managed social media strategies for 8+ clients , ensuring impactful brand presence. •Garnered over 4M+ impressions through data-driven content and engagement strategies. •Executed high-end social media campaigns and production shoots. •Ideated and produced 800+ reels , blending creativity with trend-driven storytelling.
STUMBL
Jun 20237 mosDec 2023

Bengaluru, Karnataka, India

NEW AGE FASHION APP •As I have the complete ownership of content addition on Stumbl,I maintain and track the content pieces on the app. •Co-ordinates with creators and brand team to keep the stores fresh with content.

Zeba’s AI Stack

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Education

St. Joseph's College (Autonomous) Devagiri, Calicut

Bachelor of Commerce - BCom, Business Administration and Management, General

St. Joseph's College (Autonomous) Devagiri, Calicut

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Headline

doing content since I was 11 | Content Strategist | 300M+ Organic Views | Content IP & Social Growth

About

I once made a reel that 70 million people watched. No ads. No budget. Just a good idea and the right execution. That's kind of my thing. I co-founded a D2C jewellery brand from scratch, grew it to 200M+ organic views, got featured on NDTV and India Today, and somehow convinced national media to share our content for free. Still running it. Spent a year at India's first Content IP Agency building content that works like a TV show - audiences who come back week after week. Scaled brands, managed clients, delivered results. I don't do average content. Never have. If you're looking for someone who can own your content strategy end to end and actually move numbers, let's talk.

Location

Kozhikode

AI stack

claude code

claude

lovable

meta

notion

Work experience

Co Founder and Social Media Strategist at Theory Thirteen, Aug 2021 - Present · 5 yrs 2 mos, • Built and scaled a D2C jewellery brand from 0 to 37K+ followers, generating 200M+ organic views and sustaining an average of 600K+ monthly views through consistent content strategy. • Produced a single viral reel that reached 70M+ organic views, demonstrating the ability to craft content that breaks through at scale without paid distribution. • Launched and managed a Shopify e-commerce store, overseeing the customer shopping experience and contributing to a 5X increase in revenue. • Earned organic features across national media platforms including NDTV, Times of India, India Today, and The Logical Indian, positioning the brand as a credible, story-driven business.

Senior Content Strategist at The Brownie Labs, Apr 2025 - Apr 2026 · 1 yr 1 mo, Bengaluru, • Owned end-to-end content strategy for 6 brand accounts at India's first Content IP Agency, conceiving and launching original content IP formats that built recurring audiences across platforms. • Drove 100M+ views and built an 800K+ organic view engine for Maverick & Farmer (India's first artisan coffee brand) through research-led content strategy. • Scaled Health Fab (women's wellness brand) from 50K to 100K followers through IP-driven content strategy and platform-specific optimisation. • Launched 'This Better Be Good' - an original branded content series that hit 500K+ monthly views within 30 days of launch. • Served as primary client-facing strategist, leading 25+ weekly strategy sessions, delivering performance audit reports, and translating business priorities into content plans for brands including Emami ($2B Indian FMCG company).

Social Media Strategist at Vibe Technology, Mar 2024 - Mar 2025 · 1 yr 1 mo, Kozhikode, •Managed social media strategies for 8+ clients , ensuring impactful brand presence. •Garnered over 4M+ impressions through data-driven content and engagement strategies. •Executed high-end social media campaigns and production shoots. •Ideated and produced 800+ reels , blending creativity with trend-driven storytelling.

Content Management Specialist at STUMBL, Jun 2023 - Dec 2023 · 7 mos, Bengaluru, Karnataka, India, NEW AGE FASHION APP •As I have the complete ownership of content addition on Stumbl,I maintain and track the content pieces on the app. •Co-ordinates with creators and brand team to keep the stores fresh with content.

Education

Bachelor of Commerce - BCom, Business Administration and Management, General, St. Joseph's College (Autonomous) Devagiri, Calicut