Headline

Product Designer @ AppsForBharat | Designing for Tier 2 & 3 India | Product Design & UX Research | Ex-Product Design Intern @ PharmEasy | Ex-Techolution | Top Performer Award 2025

About

I design things that change what people do next. Right now I'm a Product Designer at AppsForBharat, building Shri Panchangam, a panchang and devotional app that Telugu speaking users open daily. Shipping the screen is the easy part. I spend most of my actual week in Mixpanel and AppsFlyer, tracking where people drop off between install and the moment the app becomes part of their routine. At PharmEasy I was living in CleverTap. Here it's Microsoft Clarity, watching session recordings frame by frame when a flow that's supposed to feel sacred starts to feel clunky instead. I got here because a landing page I designed at PharmEasy brought in 1.2L+ users, a 6.69% order conversion rate, and somewhere around ₹2Cr+ in revenue off one campaign window. Before that, at Techolution, I spent 8 months redesigning a B2B SaaS platform for 70,000+ healthcare professionals across 400+ hospitals, and a drag and drop feature I shipped there cut manual data entry by 70%. I didn't get any of those numbers from a mood board. I got them from staring at dashboards longer than felt reasonable and asking why, not just what. Lately I've been building with AI more than designing around it. Using it for research synthesis, testing generative and conversational interfaces, figuring out when AI actually earns a user's trust and when it's just friction wearing a nicer outfit. I'm in Bangalore, but I'd rather have this conversation with people outside it too. If you're building something in fintech, healthtech, or AI-driven products and want to talk about the actual craft, not just swap contact info, I'd love to hear from you. Portfolio's at yuvrajsoni.in. Say hi.

Location

Bengaluru

AI stack

cursor

lovable

openai

v0

Work experience

Associate Product Designer at AppsForBharat, May 2026 - Present · 5 mo, Bengaluru, Karnataka, India, Building Sri Panchangam App, a daily panchang app for Telugu speaking users, mostly first time smartphone users in their late 30s through 60s, across urban and semi-urban India. My focus right now is the core experience: tithis, muhurat calendar, devotional content, reminders. The problem I'm sitting with is how to simplify a format that's genuinely dense without stripping out what makes it feel right to someone who's read a panchang their whole life. Too clean and it stops feeling authentic. Too dense and people drop off. We're seeing some of that drop-off already, so a good chunk of my work is figuring out where that line actually sits. Using research and behavioral tools to see where trust breaks in the flow, and AI where it speeds up iteration without flattening the cultural detail the product depends on.

Product Design Intern at PharmEasy, Dec 2025 - May 2026 · 6 mos, Bengaluru, Karnataka, India, ● Collaborated with PMs and developers at PharmEasy to design and ship landing pages across the Diagnostics & Services vertical, owning end-to-end design from brief to handoff across the product and tech team. ● Designed the BOGO Deals page for the Diagnostics & Services vertical, the layout and hierarchy guided 1.2L+ users through a deliberate funnel: 20.33% added to cart → 6.69% converted to order, contributing to an estimated ₹2Cr+ in adjusted revenue across the campaign window. ● Leveraged Microsoft Clarity heatmaps to identify rage clicks on visually prominent but non-interactive components, proactively eliminating similar treatments across my pages to reduce friction before it showed up in drop-off data.

User Experience Designer at Techolution, Feb 2025 - Nov 2025 · 10 mos, New York, United States, ● Redesigned a legacy B2B SaaS supply chain platform for 70,000+ users across 400+ hospitals globally - collaborating across 3 cross-functional teams to identify friction and ship UX improvements across core modules. ● Delivered impact across key workflows, a visual SKU storage map reduced effort by 40% (CES 4.2+), and a drag-and-drop bulk checker cut manual data entry by 70% with a 60% drop in mismatch rate. ● Introduced a UX audit documentation framework post-handoff, adopted as an internal template across future projects; recognised as Top Performer (June 2025).

User Experience Designer at Ivan Aleksander Ltd., May 2024 - Jul 2024 · 3 mos, Veliko Turnovo, Bulgaria, ● Collaborated on designing key website sections for Ivan Aleksander, focusing on sustainability, ethical sourcing, and bespoke woodworking, ensuring alignment with the brand’s eco-conscious values. ● Led the design of the Sustainability, Bespoke, My Story, and Shop pages, contributing to an engaging and seamless user experience while promoting environmentally responsible craftsmanship. ● Worked closely with the founder and development team, utilizing front-end skills to effectively communicate design requirements and ensure smooth implementation of sustainable design elements.

Web Designer & Developer at Limitless Avenues, May 2024 - Jun 2024 · 2 mos, Bengaluru, Karnataka, India, ● Designed and developed a B2C MVP website for Limitless Avenues, a career exploration platform, utilizing Figma for design concepts and Wix Studio to bring the designs to life. ● Integrated a seamless payment gateway and built a user-friendly consultation booking system to facilitate appointments with verified consultants. ● Led the end-to-end web development process, ensuring a fully functional, interactive platform that aligned with the startup's goal of reaching and engaging its target audience.

Education

Bachelor of Design - B.Des. Interaction Design, Design, JK Lakshmipat University, Jaipur

High School/Secondary Diplomas and Certificates, Blue heaven vidyalaya

Public links

medium: https://medium.com/@designwithyuvraj

yuvrajsoni.in: https://yuvrajsoni.in/