---
title: "Yurawati Namchoom - Content Lead in Bengaluru | Tal"
description: "Meet Yurawati Namchoom, Storytelling through texts & visuals based in Bengaluru. AI stack includes claude code, claude, and gemini. Explore public work links including respected-perch-0d9.notion.site."
image: "https://tal.club/meet/yurawati-namchoom/share-image"
---

# Yurawati Namchoom on Tal

## Headline

Storytelling through texts & visuals

## About

8 years of experience crafting content marketing strategies across the funnel for D2C, B2B E\-commerce & Consumer Tech brands\. With my technical expertise & creative passion combined, I craft stories & drive narratives for brands & products\.

## Location

Bengaluru

## AI stack

claude code

claude

gemini

meta

openai

ChatGPT

## Work experience

Content Lead at Traya, Oct 2025 \- Present · 1 yr 2 mos, Mumbai Metropolitan Region, Developed performance content strategies for early\-stage skincare and weight management brands focused on improving CTR, CAC, ROAS across paid channels\. Also led end\-to\-end founder\-led social media branding, growing the account from 4K to 40K\+ followers in 3M\. Collaborated with production teams and designers, providing creative direction and visual guidance for content/shoot execution\. Directed video editors on hooks, pacing, storytelling, transitions, and platform\-specific editing styles\.

Product and Growth Communications at PeepalCo, May 2024 \- Oct 2025 · 1 yr 6 mos, Bengaluru, Karnataka, India, Worked on communications for the Lemonn App, contributing to a 129% increase in email open rates, 104% boost in push notification CTR, and 128% improvement in WhatsApp CTR\. Supported user acquisition and lifecycle messaging across key product journeys\. Helped build A/B testing frameworks and maintain strong CTRs across Google and Meta ads

Copywriter at Curefit \- house of cult, Mar 2023 \- May 2024 · 1 yr 3 mos, Bengaluru, Karnataka, India, Led content strategy and execution, overseeing end\-to\-end project delivery while mentoring junior writers\. Created high\-performing copy for product pages, marketplace listings and digital platforms\. Improved sales on Amazon marketplace through SEO, with CTR rising from 0\.75% to 0\.88% and CVR from 0\.46% to 0\.68%\.

Content Specialist at AJIO\.com, Dec 2020 \- Oct 2022 · 1 yr 11 mos, Bengaluru, Karnataka, India, Executed & managed content ops for Beauty, Jewelry and Netmeds categories, ensuring brand consistency and catalog accuracy\. Collaborated cross\-functionally with category managers, stylists and photographers to enhance product storytelling\. Built scalable content processes and trained new team members to maintain brand voice standards across all customer touchpoints\.

Content Strategist \(Freelance\) at Lean\-Agile Mindset, Apr 2020 \- Jul 2020 · 4 mos, Ohio, United States, Developed strategic B2B content marketing frameworks for startup growth, focusing on lead generation and thought leadership\. Created comprehensive video content including scripts and storyboards for promotional campaigns\. Conducted competitive analysis and market research to identify content opportunities and differentiation strategies\.

## Education

MSc, Environmental Science, North\-Eastern Hill University

## Public links

- respected\-perch\-0d9\.notion\.site: https://respected\-perch\-0d9\.notion\.site/Portfolio\-of\-Yurawati\-Namchoom\-208da8ea994d803fb933ef28af7250da

[View the original profile](https://tal.club/meet/yurawati-namchoom)

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