Yurawati Namchoom profile photo 2 on Tal
Yurawati Namchoom profile photo 1 on Tal
Yurawati Namchoom profile photo 2 on Tal
Yurawati Namchoom profile photo 1 on Tal

Yurawati Namchoom

Storytelling through texts & visuals

Bengaluru

5+ years of work experience

Traya
Oct 20251 yr 2 mosPresent

Mumbai Metropolitan Region

Developed performance content strategies for early-stage skincare and weight management brands focused on improving CTR, CAC, ROAS across paid channels. Also led end-to-end founder-led social media branding, growing the account from 4K to 40K+ followers in 3M. Collaborated with production teams and designers, providing creative direction and visual guidance for content/shoot execution. Directed video editors on hooks, pacing, storytelling, transitions, and platform-specific editing styles.
PeepalCo
May 20241 yr 6 mosOct 2025

Bengaluru, Karnataka, India

Worked on communications for the Lemonn App, contributing to a 129% increase in email open rates, 104% boost in push notification CTR, and 128% improvement in WhatsApp CTR. Supported user acquisition and lifecycle messaging across key product journeys. Helped build A/B testing frameworks and maintain strong CTRs across Google and Meta ads
Curefit - house of cult
Mar 20231 yr 3 mosMay 2024

Bengaluru, Karnataka, India

Led content strategy and execution, overseeing end-to-end project delivery while mentoring junior writers. Created high-performing copy for product pages, marketplace listings and digital platforms. Improved sales on Amazon marketplace through SEO, with CTR rising from 0.75% to 0.88% and CVR from 0.46% to 0.68%.
AJIO.com
Dec 20201 yr 11 mosOct 2022

Bengaluru, Karnataka, India

Executed & managed content ops for Beauty, Jewelry and Netmeds categories, ensuring brand consistency and catalog accuracy. Collaborated cross-functionally with category managers, stylists and photographers to enhance product storytelling. Built scalable content processes and trained new team members to maintain brand voice standards across all customer touchpoints.
Lean-Agile Mindset
Apr 20204 mosJul 2020

Ohio, United States

Developed strategic B2B content marketing frameworks for startup growth, focusing on lead generation and thought leadership. Created comprehensive video content including scripts and storyboards for promotional campaigns. Conducted competitive analysis and market research to identify content opportunities and differentiation strategies.

Yurawati’s AI Stack

claude code
claude code
claude
claude
gemini
gemini
meta
meta
openai
openai
ChatGPT
ChatGPT

Education

North-Eastern Hill University

MSc, Environmental Science

North-Eastern Hill University

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Headline

Storytelling through texts & visuals

About

8 years of experience crafting content marketing strategies across the funnel for D2C, B2B E-commerce & Consumer Tech brands. With my technical expertise & creative passion combined, I craft stories & drive narratives for brands & products.

Location

Bengaluru

AI stack

claude code

claude

gemini

meta

openai

ChatGPT

Work experience

Content Lead at Traya, Oct 2025 - Present · 1 yr 2 mos, Mumbai Metropolitan Region, Developed performance content strategies for early-stage skincare and weight management brands focused on improving CTR, CAC, ROAS across paid channels. Also led end-to-end founder-led social media branding, growing the account from 4K to 40K+ followers in 3M. Collaborated with production teams and designers, providing creative direction and visual guidance for content/shoot execution. Directed video editors on hooks, pacing, storytelling, transitions, and platform-specific editing styles.

Product and Growth Communications at PeepalCo, May 2024 - Oct 2025 · 1 yr 6 mos, Bengaluru, Karnataka, India, Worked on communications for the Lemonn App, contributing to a 129% increase in email open rates, 104% boost in push notification CTR, and 128% improvement in WhatsApp CTR. Supported user acquisition and lifecycle messaging across key product journeys. Helped build A/B testing frameworks and maintain strong CTRs across Google and Meta ads

Copywriter at Curefit - house of cult, Mar 2023 - May 2024 · 1 yr 3 mos, Bengaluru, Karnataka, India, Led content strategy and execution, overseeing end-to-end project delivery while mentoring junior writers. Created high-performing copy for product pages, marketplace listings and digital platforms. Improved sales on Amazon marketplace through SEO, with CTR rising from 0.75% to 0.88% and CVR from 0.46% to 0.68%.

Content Specialist at AJIO.com, Dec 2020 - Oct 2022 · 1 yr 11 mos, Bengaluru, Karnataka, India, Executed & managed content ops for Beauty, Jewelry and Netmeds categories, ensuring brand consistency and catalog accuracy. Collaborated cross-functionally with category managers, stylists and photographers to enhance product storytelling. Built scalable content processes and trained new team members to maintain brand voice standards across all customer touchpoints.

Content Strategist (Freelance) at Lean-Agile Mindset, Apr 2020 - Jul 2020 · 4 mos, Ohio, United States, Developed strategic B2B content marketing frameworks for startup growth, focusing on lead generation and thought leadership. Created comprehensive video content including scripts and storyboards for promotional campaigns. Conducted competitive analysis and market research to identify content opportunities and differentiation strategies.

Education

MSc, Environmental Science, North-Eastern Hill University

Public links

respected-perch-0d9.notion.site: https://respected-perch-0d9.notion.site/Portfolio-of-Yurawati-Namchoom-208da8ea994d803fb933ef28af7250da