---
title: "Yukti Talwar - Administration, HR, and Finance Operations Executive in India | Tal"
description: "Meet Yukti Talwar, Growth & Marketing Analyst · SEO · Consumer Psychology · D2C Brand Strategy based in India."
image: "https://tal.club/meet/yukti-2/share-image"
---

# Yukti Talwar on Tal

## Headline

Growth & Marketing Analyst · SEO · Consumer Psychology · D2C Brand Strategy

## About

I help brands grow by understanding why people buy \- and building the content and systems to reach them\. With a background in consumer psychology and economics, I've worked across the full growth stack: SEO content that ranked positions 1\-8 on Google for major OTT platforms, D2C marketing campaigns at The Deconstruct that drove measurable engagement lifts, and social media growth for brands like Kérastase and L'Oréal including a 20% increase in customer engagement\. I currently manage operations, vendor contracts, and compliance workflows at NextMeta Labs, which means I can execute strategy at scale not just plan it\.

## Location

India

## Work experience

Administration, HR, and Finance Operations Executive at Metafusion, Nov 2025 \- Present · 8 mos, Noida, • Execute end\-to\-end employee lifecycle management with checklist\-driven processes for Full\-Time \(FT\) and Other Employee Types \(OET\)\. • Manage vendor operations, including onboarding, budgeting, negotiation, contract management, and performance monitoring\. • Oversee Reverse Charge Mechanism \(RCM\) compliance and ensure accurate TDS deductions, reconciliation, and statutory adherence\. • Administer and maintain all employment agreements, offer letters, and NDAs, ensuring legal and policy compliance\. • Maintain and update the Fixed Asset Register, including asset tracking, verification, and documentation control\. • Coordinate and manage corporate travel arrangements, including bookings, reimbursements, and vendor liaison\. • Conduct annual policy review and updates, ensuring alignment with regulatory requirements and organizational changes\. • Maintain documentation and compliance records for audit readiness and internal governance standards\. • Managed end\-to\-end talent acquisition across multiple roles simultaneously, owning the full recruitment cycle from job briefing to offer and onboarding\.

Operations Associate at Zoca, May 2025 \- Oct 2025 · 6 mos, Bengaluru, Karnataka, India, • Executed local SEO for U\.S\. beauty and wellness clients, optimizing Google Business Profiles to boost visibility and lead generation\. • Created keyword\-rich content strategies to improve search rankings and customer acquisition\. • Managed client accounts end\-to\-end, handling SEO, lead conversions, and booking confirmations\. • Supported WinAgent product by streamlining follow\-ups and improving lead\-to\-booking conversions\.

Search Engine Optimizer at HT Media Group, Sep 2024 \- Sep 2025 · 1 yr 1 mo, Bangalore Urban, Karnataka, India, As an SEO Intern of HT Media Lab, I have spearheaded the creation of SEO\-optimized, detailed synopses for a diverse range of movies and shows across leading OTT platforms such as JioCinema, Zee5, ALTBalaji, and Sony LIV\. My work has focused on curating content for trending new releases and timeless classics, strategically optimizing for Google search rankings to ensure high discoverability and user engagement\. These efforts have achieved significant success, with synopses consistently ranking between positions 1 to 8 on Google search results, thereby enhancing visibility and driving increased traffic to OTTplay, a platform dedicated to streamlining access to OTT content across multiple services\.

Social Media Manager at Refinedrays Studio, Sep 2024 \- Dec 2024 · 4 mos, Gurugram, Haryana, India, As a Social Media Manager Intern at RefinedRays Studio, I successfully managed and grew the brand’s Instagram and Facebook handles by creating and curating engaging content that enhanced customer engagement and brand visibility\. My efforts focused on crafting captivating reels and stories, leveraging trending topics to attract a wider audience and generate significant interest in the brand’s eco\-friendly candles and gift hampers\. By emphasizing the warmth, beauty, and thoughtful elegance of the products, alongside their eco\-conscious appeal, I played a pivotal role in promoting RefinedRays’ unique offerings\. These initiatives contributed to building a strong community around the brand and driving overall business growth\.

Consumer Engagement and D2C Marketing at Deconstruct, May 2024 \- Jun 2024 · 2 mos, Bengaluru, Karnataka, India, Interned at The Deconstruct, a skincare brand, I spearheaded consumer engagement and direct\-to\-consumer \(D2C\) marketing initiatives, effectively driving product promotion across both the website and social media platforms\. My efforts resulted in a substantial increase in consumer engagement by leveraging influencer partnerships to boost product visibility and consumer purchases\. Additionally, I conducted in\-depth studies of consumer behavior, providing actionable insights and recommendations that significantly enhanced the brand's services and customer satisfaction\.

## Education

BA Triple Majors, Psychology, Sociology and Economics, Christ University, Bangalore

Class 12 student \(ISC\), Humanities \( English, Economics , Psychology and History \), Loreto Convent School

[View the original profile](https://tal.club/meet/yukti-2)

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