Headline

Product & Founder Operator | Digital Products | Ownership & Financial Systems

About

I am a product leader and entrepreneur with over a decade of experience scaling digital products from zero to one. My work is driven by a deep obsession with user behavior, distribution, and monetization. Specializing in financial infrastructure and ownership systems, I have successfully scaled global commerce platforms and pioneered Bitcoin-native financing protocols. I combine technical fluency with a strategic lens, focusing on building sustainable products that bridge the gap between complex technical possibility and real-world adoption.

Location

Greater Bengaluru Area

AI stack

codex

hermes agent

notion

openai

ChatGPT

Figma Make

Work experience

Co-Founder at Digital Asset Network | Ownership, Utility, Liquidity, Jan 2022 - Present · 4 yrs 7 mos, Bengaluru, Karnataka, India, Digital Asset Network (DAN) builds infrastructure focused on making digital assets more productive across ownership, utility, and liquidity. Over the last 4+ years, we’ve built and scaled multiple systems exploring how assets can evolve from passive ownership into programmable financial and utility layers: • StreamNFT — composable asset utility protocol enabling rentals, lending, and post-mint monetization • Ed3 — ownership-driven education platform for creators and learners • LiquidSat — Bitcoin-native financing protocol focused on unlocking BTC-backed liquidity without compromising custody or trust LiquidSat extends DAN’s broader thesis into Bitcoin by building a self-custodial, script-enforced lending layer where BTC holders can unlock liquidity without selling, wrapping, bridging, or relying on custodians. LiquidSat focuses on: • Native BTC collateralization secured by Bitcoin itself • Script-based loan enforcement with deterministic repayment and liquidation • Fixed-rate, transparent borrowing markets • Peer-to-peer and peer-to-pool credit infrastructure • Institutional-grade capital formation for miners, HNWI, family offices, and BTC allocators Across DAN, our broader infrastructure includes: • Composable lending, rentals, and utility systems enabling simultaneous capital efficiency and asset monetization • Ownership standards (ERC-7066 / ERC-7721) • Cross-chain digital asset productivity systems • Tokenomics, GTM, and ecosystem scaling Highlights: • CORE Buildathon winner (Liquidsat) • Co-authored ERC-7066 & ERC-7721 • 10M+ on-chain transactions • 50K+ users • 30+ partnerships • $150K+ funding secured • Backed by multiple ecosystem accelerators ( Conquest, Hatch Accelerator, MoleDAO Unicorn, OpenCampus ) DAN’s thesis: Build systems that make digital assets more usable, productive, and financially efficient — from NFTs and IP to Bitcoin itself. https://liquidsat.com/ | https://ed3.xyz/ | https://www.streamnft.tech/

Co-Founder at Liquidsat, Aug 2025 - Apr 2026 · 9 mos, Remote, LiquidSat is a Bitcoin-native financing protocol focused on making Bitcoin productive without compromising custody or trust. We’re building a self-custodial, script-enforced lending layer that allows BTC holders to unlock liquidity without selling, wrapping, bridging, or relying on custodians. Borrowers can access stablecoin liquidity against native BTC collateral, while lenders deploy capital into fixed-rate, transparent markets secured by Bitcoin itself. LiquidSat is designed for Bitcoin holders, miners, liquidity providers, and institutional capital allocators who want exposure to Bitcoin-backed credit markets—without bridge risk or custodial risk. What we’re building: • Native BTC collateralization (no wrappers, no bridges) • Self-custodial, script-based loan enforcement • Fixed-rate lending markets • Peer-to-pool and P2P lending infrastructure • On-chain transparency aligned with Bitcoin’s trust model Our goal is to unlock Bitcoin-native credit markets while preserving the principles that made Bitcoin valuable in the first place. 🔗 https://liquidsat.com

Product Consultant at GLEAC, Apr 2021 - Dec 2021 · 9 mos, Dubai, United Arab Emirates, • Owned Dubai Expo’21 Human Skill App which had ~500k+ Impressions. • Owned GLEAC Flutter app & devised product marketing strategies; 1000+ Installs in 2 weeks & 15% W1 retention. • Owned Admin panel development & improved user experience on client web panel which increased NPS to 85%.

Co-Founder at Dukaanshala, Aug 2020 - Apr 2021 · 9 mos, Bengaluru, Karnataka, India, • Owned product lifecycle, wireframed UI/UX, defined product strategy; Web analytics & A/B testing. • Carried out organic & paid acquisition channels and gained 10K+ Installs in 1st month with 650+ DAU. • Acquired 5000+ stores having catalog of 4500+ products, clocking $200k+ GMV & $150k+ supplier credit recorded.

Product & Growth Head at Pinnium, Aug 2018 - Dec 2020 · 2 yrs 5 mos, Bengaluru, Karnataka, India, • Directed marketplace development lifecycle, included concept design, feature definition, and production support • Defined business & product requirements and product roadmap through consumer insight, competitive analysis & cross functional ideation, and translated to actionable user stories for agile development. • Defined and drove product vision strategy and metrics. Generated 60 orders/day with AOV of $110; 40k MAU • Led product development of uberdeliverykit.com to record inventory & sales remotely which managed $.25M MRR • Increased Orders fulfillment efficiency by 120% and profits by 2.5%; reduced account reconciliation error by 95% • Product planning & execution throughout lifecycle; gathered & prioritized product & customer requirements.

Education

Bachelor’s Degree, Mechanical Engineering, Indian Institute of Technology, Guwahati

Public links

github: https://github.com/yugalchittara