Headline

Analytics & BI Leader | Enterprise Data Strategy, BI Architecture & GenAI | Building Scalable Analytics Solutions | Amazon | Ex-Emeritus

About

I believe the real value of analytics isn't in how many dashboards you build. Its in how many better decisions a business can make because of them. That's the principle behind my 14+ years in Analytics, Business Intelligence and Data Strategy across SaaS, EdTech, HealthTech and Insurance. My work sits at the intersection of business strategy, data architecture, analytics and AI. I enjoy solving a particular kind of problem: turning fragmented data, manual processes and complex business questions into scalable systems that deliver clarity, efficiency and measurable impact. What I bring to the table: 🔹 Analytics & Business Strategy - Translating business objectives into actionable insights, meaningful KPIs and performance measurement frameworks that help leaders make informed decisions. 🔹 Data & BI Architecture - Building scalable data warehouses, analytics frameworks and reporting ecosystems that improve data accessibility, reliability and business visibility. 🔹 AI & Intelligent Automation - Applying Generative AI, LLM modules and AI agents to automate analysis, surface insights and reduce repetitive manual work. 🔹 Business Impact - Improving operational efficiency, optimizing conversion funnels, strengthening performance monitoring and enabling faster, data-informed decisions. 🔹 Leadership & Collaboration - Building and mentoring analytics teams, partnering with Product, Engineering, Marketing, and Finance and translating complex analytical findings into clear business narratives. A few highlights from my journey: • Deployed production AI agents to automate business review analysis and insight generation. • Designed enterprise BI solutions, scalable data architectures and real-time KPI monitoring systems. • Improved reporting automation, operational workflows and marketing performance through data-driven solutions. • Led analytics and BI initiatives across multiple business functions, aligning technical execution with business priorities. My approach is simple: understand the business problem first, build the right analytical solution and measure whether it actually makes a difference. I'm particularly interested in the evolving intersection of Analytics, AI and Business Strategy - where better data infrastructure and intelligent automation can fundamentally change how organizations operate. Always happy to connect with people working on meaningful problems in analytics, data, AI and business transformation.

Location

Mumbai

AI stack

claude code

deepseek

gemini

kiro

Amazon Q Developer

ChatGPT

Work experience

Lead Business Analyst at Amazon, Sep 2025 - Present · 1 yr 2 mos, Bengaluru, Karnataka, India, • Designed and implemented an Asana-based analytics intake and prioritization framework, achieving 100% adoption, improving productivity by 15–20%, increasing sprint delivery by approximately 25%, and reducing turnaround time by approximately 50%. • Established data contracts with upstream teams, reducing recurring data-related operational effort by 60–70%; introduced self-service analytics and knowledge-sharing mechanisms to reduce repetitive stakeholder requests. • Lead analytics delivery across 6–8 business, product, and program teams, supporting 70–80 stakeholders through 25+ dashboards, 5 WBRs, 3 Quarterly Business Reviews (QBRs), and 1 Monthly Business Review (MBR). • Deployed 5–6 production AI agents for Weekly Business Review (WBR) question answering and automated insight generation, achieving 60–70% adoption and saving 12–15 hours of manual analysis per week. • Monitor business performance across 20–25 launches per quarter, providing analytical insights and performance visibility to cross-functional stakeholders. • Manage 4 direct reports within an 11-member global analytics team, including L5 and L4 analysts; support hiring, career development, and team performance. Core Skills: Business Analytics | Generative AI | AI Agents | SQL | Business Intelligence | Analytics Strategy | Process Automation | Stakeholder Management | KPI Frameworks | Team Leadership

Director of Analytics at Silvermine Group, Feb 2024 - Jul 2025 · 1 yr 6 mos, Bengaluru, Karnataka, India, • Architected enterprise-wide data strategy and BI solutions, establishing data governance, security standards, regulatory compliance practices, and standardized dashboard design. • Integrated ChatGPT into internal analytics pipelines to automate metric summaries and trend analysis, reducing manual reporting effort by 30% and enabling natural-language access to insights. • Developed real-time performance dashboards integrating Power BI and Google Analytics 4 (GA4) with product releases, reducing release-failure identification time from six hours to under 30 minutes. • Engineered a scalable analytics database layer using SQL stored procedures and optimized views, reducing query execution time by 50% across four departments. • Redesigned web analytics architecture using GA4 and Google Tag Manager (GTM), doubling tracking precision and improving funnel visibility threefold through enhanced event tracking, custom dimensions, and user properties. • Developed a modular analytics framework supporting four departments, reducing dashboard delivery turnaround time by 45%. • Improved reporting automation by 40% and migrated legacy reports to Power BI, improving dashboard loading speed by 25% and stakeholder adoption by 40%. • Designed and optimized data warehouses, data marts, and real-time KPI monitoring systems; implemented Power BI row-level security and data lineage to support secure, GDPR-compliant analytics. • Mentored six analysts and introduced peer code reviews and Objectives and Key Results (OKRs), improving delivery velocity by 30%. Core Skills: Analytics Strategy | Enterprise BI | Power BI | SQL | Data Warehousing | Data Governance | Generative AI | GA4 | Google Tag Manager | AWS DMS | Data Security | Team Leadership

Head of Business Intelligence at FITTR, Sep 2022 - Dec 2023 · 1 yr 4 mos, Pune District, Maharashtra, India, • Introduced cashback offers, targeted in-app notifications, and personalized campaigns, achieving 1.5x growth in new-user conversions and 1.25x growth in existing-user conversions. • Integrated ChatGPT into customer-support workflows and introduced location-specific chat groups, reducing average response time from 18 minutes to two minutes. • Established a centralized data repository and master tables, reducing recurring ad hoc analytical requests by approximately 30–40%. • Led the design, development, and deployment of 25+ business-critical Tableau dashboards to monitor business performance and support strategic decision-making. • Developed real-time performance dashboards covering 20+ KPIs to evaluate coach performance and strengthen operational monitoring. • Provided CXO-level and business-head analytical support, translating business performance trends into actionable insights. • Migrated Excel and Google Sheets dashboards to Tableau, improving reporting accessibility, visualization, and stakeholder engagement. • Managed a team of four BI analysts responsible for dashboard development, data visualization, BI operations, and cross-functional reporting. Core Skills: Business Intelligence | Tableau | Customer Analytics | Conversion Optimization | Generative AI | KPI Dashboards | Data Visualization | Business Performance Management | Team Leadership

Visiting Faculty at Chetana's R. K. Institute of Management & Research, Sep 2022 - Dec 2023 · 1 yr 4 mos, Mumbai, Maharashtra, India, Subject: Big Data and Business Intelligence

Senior Manager Business Intelligence and Analytics at Emeritus, Jul 2020 - Aug 2022 · 2 yrs 2 mos, Mumbai, Maharashtra, India, Emeritus - EdTech Unicorn • Scaled the BI team from 2 to 6 analysts and improved delivery velocity by 50% through structured workflows, training, mentoring, and delivery management. • Established BI processes, data management practices, and standardized reporting across eight business functions. • Built a centralized data warehouse and integrated multiple data sources with Google BigQuery to support scalable, near-real-time reporting and analytics. • Improved project success rates by 25% through data-driven decision-making and enhanced business performance visibility. • Migrated legacy Excel and Google Sheets dashboards to Power BI and Tableau, improving reporting accessibility, standardization, and interactivity. • Automated reporting and data integration across Finance, Outreach, University Partnerships, and Learning amp; Research, supporting bookings, lead management, sales funnels, enrolments, and student analytics. • Led stakeholder engagement, requirements gathering, reporting prioritization, and analytics delivery across business functions. • Leveraged Power BI, Tableau, SQL, R, BigQuery, and Redash to develop business dashboards, monitor KPIs, and deliver actionable insights. Core Skills: Business Intelligence | Power BI | Tableau | SQL | Google BigQuery | Data Warehousing | Analytics Operations | Reporting Automation | Stakeholder Management | Team Leadership

Manager Analytics at Emeritus, May 2017 - Jun 2020 · 3 yrs 2 mos, Mumbai, Maharashtra, India, • Reduced customer acquisition cost by 15% through geographic performance analysis and optimization of spending in non-converting locations. • Improved repeat purchases and cross-sell conversions by up to 3x through data-driven personalization and machine learning techniques. • Optimized marketing funnel conversion by 6% through historical performance analysis and media-plan optimization. • Automated daily Excel reporting using R, saving approximately six person-hours per day while improving reporting accuracy and efficiency. • Analyzed campaign performance across 300+ cohorts to support budget optimization, customer segmentation, campaign measurement, and marketing strategy. • Built and automated dashboards using Power BI, Tableau, SQL, R, and Amazon S3 to monitor marketing KPIs, campaign performance, and conversion trends. • Developed a centralized data warehouse and integrated multiple data sources with Google BigQuery to support scalable reporting and analysis. • Managed digital marketing analytics across Google Analytics, Google Ads, Facebook Business Manager, LinkedIn Campaign Manager, Quora Ads, Twitter, Bing Ads, Salesforce, Pardot, Outbrain, and Reddit. • Built and managed the marketing analytics team, supporting analyst development, training, and delivery management. • Collaborated with global teams across the US, LATAM, Singapore, and Dubai to deliver scheduled and ad hoc analytical reports. Core Skills: Marketing Analytics | Digital Marketing | Customer Acquisition | Conversion Optimization | Cohort Analysis | Marketing Attribution | Power BI | Tableau | SQL | R | Google Analytics | Machine Learning | Marketing Automation

Education

Senior Management Program Business Analytics, Business Analytics, Indian Institute of Management, Calcutta

Mastering Digital Marketing SEM, SEO and Social Media, Digital Marketing, London Business School