Headline

Senior Business Analyst | 2x Salesforce Certified | CRM Expert | Salesforce Developer (Apex, Flows, API, LWC, Integration) | Driving Digital Transformation | Agentblazer Innovator | Ranger Rank | 2x LeadSquared Certified

About

As a Senior Business Analyst at Hike Education, I lead CRM initiatives, focusing on automating workflows, managing system integrations, and collaborating with stakeholders to streamline processes. Our team has successfully automated 80% of manual CRM workflows, driving measurable business impact and improving productivity. With an MBA in Finance and Marketing and a BTech in Computer Science Engineering from Lovely Professional University, I specialize in CRM, process mapping, and change management. Committed to enhancing operational efficiency, I aim to deliver scalable solutions that align with organizational goals and drive value.

Location

Greater Bengaluru Area

AI stack

anthropic apis

claude code

claude

cursor

openai

Work experience

Senior Business Analyst at Hike Education, Oct 2023 - Present · 3 yrs 1 mo, Gurugram, Haryana, India, • Automated 80% of manual CRM workflows, improving team productivity by 30% • Led CRM team for end-to-end implementation and system integrations • Managed API and dialler vendor collaboration for seamless data flows • Delivered projects within deadlines and achieved measurable business impact • Executed implementation plans, ensuring projects/tasks/accounts went live within stipulated timeframes. • Acted as a primary point of contact for company stakeholders, providing regular updates and addressing any integration concerns. • Collaborated with sales and stakeholder teams to clarify customizations and unique requirements served by LeadSquared. • Liaised with vendors for API and dialler integration, providing feedback and conducting post-implementation reviews for continuous improvement.

Business Analyst at LeadSquared, Jun 2022 - Oct 2023 · 1 yr 5 mos, Bengaluru, Karnataka, India, • Gathering business requirements, performing requirements analysis and documenting functional and technical requirements. • Business requirements documentation and user guide preparation. • Formulating creative solutions to optimize business outcomes. • Onboarding clients and ensuring on-time implementation of CRM and the quality of delivered systems. • Identifying process inefficiencies through gap analysis and outlining sensible solutions and raising product enhancements. • Data mining and data cleaning for report generation. • Upsell/cross-sell LeadSquared products or services wherever applicable.

Associate Business Analyst at LeadSquared, Jul 2021 - Jun 2022 · 1 yr, Bangalore Urban, Karnataka, India, • Understanding the software ecosystem of customers and coming up with the best possible ways of connecting LeadSquared to them. • Primary point of contact for customers on implementation including any integrations. • Updating Project management tools like JIRA and Rocketlane and communicating work status to client and internal stakeholders on a regular basis. • Working closely with Sales, Customer support, and product development team for customisations and integrations.

Market Research Intern at Allied Market Research, Jun 2021 - Jul 2021 · 2 mos, India

Management Trainee at Procurement League, Feb 2021 - Apr 2021 · 3 mos, India

Education

Master of Business Administration - MBA, Finance and Marketing, Lovely Professional University

Bachelor of Technology - BTech, Computer Science Engineering, Lovely Professional University