Headline

Senior Performance Marketing Specialist | Paid Media | Media Buying & Planning | (Google Ads, Meta, DV360, CM360) |

About

Behind every high-performing campaign is a strategy. I specialize in turning performance marketing strategies into measurable business results. Over 3.5+ years, I've managed paid media across Google Ads and Meta Ads. Currently, as Senior Executive Media Activation at WPP Media (GroupM), I manage paid media strategy for Google Pay (B2B & B2C) and Google One across APAC. What I bring: ▪ End-to-end media planning & budget ownership across Search, Social, Display, and Programmatic ▪ Hands-on execution in Google Ads, Meta Ads Manager, DV360, and CM360 ▪ A data-first approach to lowering CAC and scaling ROAS, backed by real P&L accountability on ₹1 Cr-scale budgets ▪ Cross-functional client servicing

Location

Gurugram

AI stack

codex

claudecode

Work experience

Senior Executive Media activation at GroupM, Mar 2025 - Present · 1 yr 6 mos, Gurugram, Haryana, India, Managing Client: Google ( Google Pay , Google One ) ● Optimized a ₹51+ crore (~$5.7M) Google one Ads budget for Q1–Q2, driving 13.7B+ impressions and 1.5M+ conversions at an industry- competitive CPA of $3.78, demonstrating strong campaign optimization and cost efficiency at scale. ● During the ICC Women's campaign, planned and executed a ₹18 crore (~$2.1M) multi-platform campaign across DV360, Meta, YouTube, Spotify, and Jio Hotstar with majority spend allocated to YouTube, driving 1.2B+ impressions at an average CPM of $0.49. Campaign IPL 2026 Google Pay ● Managed a ₹37 Cr media investment for Google Pay's IPL 2026 campaign across Meta, YouTube, DV360, and JioHotstar, delivering 2.1B+ impressions across performance and premium OTT inventory. ● Optimized programmatic buying via DV360 (banner & video) at CPMs as low as $0.29, while securing premium JioHotstar inventory to maximize reach during India's highest-viewership live sporting event. ● Platform delivery — Meta: 1.18B impr @ ₹18 CPM • YouTube: 118M impr @ ₹40 CPM • DV360 Banner: 51M impr @ $0.35 CPM • DV360 Video: 116M impr @ $0.29 CPM • JioHotstar: 636M impr.

Paid media Specialist at SocialPanga, Apr 2024 - Mar 2025 · 1 yr, Gurugram, Haryana, India, Brands Managed *Himalaya *Lava *Dealshare *Gaspaz *Gasofast * DealShare (Quick eCommerce Brand) Managed a monthly advertising budget of ₹1 Cr on Meta Ads and Google Ads, achieving a consistent ROAS of 60. Consistently maintained a Customer Acquisition Cost (CAC) at ₹250, ensuring high profitability. Conducted regular performance analyses on a creative basis to enhance ad efficiency and effectiveness. *Himalaya (Questa Pro & Koflet) Handled targeted Meta ads campaigns for Himalaya's Questa Pro (supplements) and Koflet (winter cough syrup) brands. Implemented non-skippable and bumper ad campaigns on Google Ads, achieving significant improvements in impression share and video completion rates. *Gasofast & Gaspaz Managed and optimized paid campaigns, focusing on increasing brand awareness for Gasofast Created a Media plan and executed paid media campaigns on Meta Ads to acquire new followers for Gaspaz Designed and implemented brand awareness campaigns, significantly enhancing visibility and engagement for both brands. *Lava Managed a ₹2.5 Cr+ ad budget across Meta and Google Ads to maximize reach and Awareness. Run traffic campaigns that Successfully drove high-intent traffic to the brand website and Amazon product pages, increasing conversions. Ran Awareness Campaigns in Meta with the objective of Video Views Campaigns to enhance brand recall and engagement. Executed a mix of skippable and non-skippable YouTube ads to ensure high visibility and ad retention.

Performance marketing executive at Awesome Sauce Creative™, Mar 2023 - Apr 2024 · 1 yr 2 mos, Lucknow, Uttar Pradesh, India, Brands worked with : 1)Jewelry Brand 2)Food and Beverages (F&B) Brand 3)Home Care Brand 4)Tableware & Kitchenware Brand 5)Clothing Brand •Managing an overall budget of 2.5 Lakh on Social media platforms for North Jewellery brands *Lala Jugal Kishore Jewellers *Punjab Jewellers And Sons . •Optimized a monthly advertising budget of 45,000, for a newly launched Ecommerce clothing brand consistently achieving a 8x return on ad spend (ROAS) •Collaborated with the design team in creating compelling ad creatives for the brand hokipo, yielding a 25% increase in click-through rates (CTR) and improved engagement. •Analyzing campaign metrics & recommending solutions to boost the performance of campaigns. Work closely with clients to optimize campaigns, and landing pages, based on real-time performance and the ROI.

Digital Marketing Executive at Rankup Technologies, Aug 2022 - Feb 2023 · 7 mos, Lucknow, Uttar Pradesh, India, * Key Accomplishment - Increased revenue of a bakery brand "Sunday bakery" by an average of 45% through precise targeting and optimized ad spend strategies. - Boosted high-quality leads by 40%, for a real estate brand resulting in a significant increase in property viewings and inquiries. Enhanced the client’s online visibility and lead generation efficiency, leading to a 25% increase in closed deals. -Achieved a 30% increase in foot traffic to the clothing store, with a notable rise in new customer visits. The boosted posts generated significant engagement and drove sales for new product lines, enhancing the clothing store local presence and customer base. - Increase direct engagement and conversions for a makeup store by driving inquiries and converting Instagram DMs into sales. Achieved a 50% increase in Instagram DMs from interested prospects, with a substantial conversion rate of 30% of these interactions turning into actual sales. -Develop and execute advertising campaigns across multiple platforms, including Google Ads, Facebook Instagram ads , to drive traffic, leads, and sales .

Business Development Associate at BYJU'S, Sep 2020 - Sep 2021 · 1 yr 1 mo, Lucknow, Uttar Pradesh, India, * Created and delivered presentations to decision makers, leading to a 27% improvement over expected lead conversion * Supported the evaluation of new products, and provided clinical feedback to marketing and sales * Provided primary clinical training and education to customers, which improved the adoption of new products by 36% * Created and maintained a customer relationship management (CRM) database, managing customer inquiries, scheduling product demos, and tracking customer interactions, demonstrating strong organizational and communication skills. * Conduct product demos and presentations to clients, and provide them with an understanding of the value proposition of the BYJU'S products * Build and maintain strong relationships with clients, addressing their needs and concerns, and providing high-quality customer service

Education

Master of Business Administration - MBA, Marketing, Dr. A.P.J. Abdul Kalam Technical University

Bachelor of Business Administration - BBA, Business Administration and Management, General, SHERWOOD COLLEGE OF MANAGEMENT, LUCKNOW