---
title: "Yogesh Babu - Director - Global CX Nurture in Chennai | Tal"
description: "Meet Yogesh Babu, Director, GTM Growth across North America, Europe & APMEA @ Freshworks | Leadership with AI based in Chennai. AI stack includes anthropic apis, claude code, and gemini."
image: "https://tal.club/meet/yogesh-babu/share-image"
---

# Yogesh Babu on Tal

## Headline

Director, GTM Growth across North America, Europe & APMEA @ Freshworks \| Leadership with AI

## About

As Director of Global CX Nurture at Freshworks, I lead growth and customer success for a $120M global portfolio spanning North America, Europe, and APMEA regions, supported by a diverse team of 110 professionals\. My work focuses on aligning team efforts with the company’s strategic goals while enhancing customer experience retention, satisfaction, and loyalty through AI\-driven initiatives\. With over five years of experience at Freshworks, I have developed a strong foundation in enterprise SaaS growth, mid\-market expansion, and C\-suite stakeholder engagement\. I am committed to creating strategic playbooks that drive retention, structured upsell strategies, and partner\-led go\-to\-market initiatives to enable scalable and predictable revenue outcomes\.

## Location

Chennai

## AI stack

anthropic apis

claude code

gemini

grok

meta

midjourney

## Work experience

Director \- Global CX Nurture at Freshworks, Jul 2026 \- Present · 4 mos, Chennai, \- Drive growth and customer success for a $120M Global portfolio across North America, Europe, and APMEA regions with a diverse team of 110\. \- Focus on strategic growth and customer experience retention to enhance satisfaction and loyalty\. \- Align team efforts with the company’s overarching goals, emphasising AI\-driven initiatives\.

Director, GTM Sales & Partnerships Europe & APMEA at Freshworks, Jan 2025 \- Present · 1 yr 10 mos, Chennai, Tamil Nadu, India, \- Lead $56M\+ ARR portfolio across SMB, mid\-market, and enterprise customers in Europe & APMEA\. \- Drove partner\-led expansion programs, unlocking new ARR streams in Tier\-1 and Tier\-2 geographies\. \- Generated $8M\+ ARR uplift through structured upsell & partner\-led GTM plays\. \- Consistently exceeded revenue expansion targets, delivering 115% NRR\. \- Build executive\-level engagement strategies to enable growth\. \- Align GTM and ecosystem plays with AI\-enabled tools for scale\.

Senior Manager, Sales Expansion & Growth \(APMEA\) at Freshworks, Oct 2022 \- Dec 2024 · 2 yrs 3 mos, Chennai, Tamil Nadu, India, \- Leading $30M\+ ARR portfolio across SMB, Mid\-Market and Enterprise in APMEA\. \- Drive adoption & product\-led expansion through a team of 21 CSMs & 3 Leaders\. \- Strategic focus on churn inversion, expansion levers & high\-value engagement\. \- Outcome\-driven playbooks that scale retention & revenue growth\.\-

Group Account Manager at Rage Communications, Jul 2017 \- Jan 2021 · 3 yrs 7 mos, Chennai Area, India, \-Managed top 5 global FMCG and top 25 BFSI clients across 10\+ markets\. \- Reported to VP, driving digital P&L across APAC & Australia\. \- Delivered multi\-market GTM campaigns blending automation, A/B testing, and digital transformation\. \- Boosted CSAT and retention scores across global accounts through consultative partnership\.

Key Account Manager at Influx Worldwide, Dec 2015 \- Jun 2017 · 1 yr 7 mos, Chennai Area, India, Reporting to the Managing Director and CEO\. The role involved client retention, lead management and conversion by ensuring continual business growth\. Worked with clients across geographies \(USA, UAE & India\) to create and develop websites and mobile applications, database management and assisted with lead generation activities Provide accurate reports and analysis to clients and company management to demonstrate effective return on investment \(ROI\) Designed complete communication framework and customer experience with efficient tracking matrices to achieve business objectives\. Managing regional initiatives and providing strategic direction from the ideation stage to implementation for clients across multiple marketing channels Developing an understanding of the client’s business and technology platform in order to develop effective pitch ideas and provide business solutions that are in line with their overall marketing vision and technology ecosystem including share of voice \(SOV\) Was a pivotal liaison between clients, affiliate partners, media houses and third party vendors to track and evaluate marketing campaign performance and continuously optimize creatives to achieve business goals Contributing to business development initiatives, company and industry blogs

Digital Marketing Executive at Xcode Life Sciences, Aug 2014 \- Apr 2015 · 9 mos, Chennai, Reporting to the CEO\. The role involved heading the Online Lead management for Xcode Life Sciences, taking care of online lead acquisition and conversion for products developed and managed by Xcode Life Sciences\. Planning, development and execution of national digital programs and campaigns, including online advertising, web site strategy and design, social media and mobile Ensuring a high lead quality campaign management, handling escalations, leading monthly reviews to ensure continual business growth Managing digital agency relationships, day\-to\-day production, as well as campaign budgets and schedules\. Responsible for management initiatives \(both online and offline\) such as events participation and affiliate marketing initiatives by developing, managing and designing layouts of communications \(presentations, newsletters, event support materials and brochures\) Achieved 70% month\-on\-month growth via digital efforts

Marketing Manager at Kans Natural Beauty Care, May 2014 \- Dec 2020 · 6 yrs 8 mos, Chennai, \- Built the entire brand & product marketing story for a national natural beauty brand\. \- Drove MoM sales growth at zero marketing cost via organic digital campaigns and influencer partnerships\.

## Education

Leadership with AI, Business Administration, Management and Operations, Indian School of Business

Master of Business Administration \- MBA, Marketing, Great Lakes Institute of Management

[View the original profile](https://tal.club/meet/yogesh-babu)

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