Headline

App Growth @ NoBroker | Co-Founder, ZenO | IIM Bangalore

About

I specialize in building scalable user growth for mobile-first businesses. With over 10 years of experience in high-growth environments like My11Circle (real-money gaming) and now NoBroker (proptech), I’ve managed multi-crore monthly budgets, led cross-functional teams, and delivered high-ROI growth campaigns across acquisition, retention, and reactivation. Currently, I’m driving app growth at NoBroker—focused on acquiring new users, migrating web traffic to the app, and reviving inactive users. I thrive in messy, ambiguous environments and have a proven ability to bring structure, insight, and velocity. 🎯 Key strengths: Full-funnel growth strategy (paid + organic) Mobile app growth (native + hybrid) Performance marketing with strong CAC/ROI discipline Experimentation, data analysis, and cohort insights Cross-functional collaboration with tech, product, and design Team leadership, mentoring, and execution at speed 💡 I’m passionate about behavioral psychology, brain science, and how they influence consumer decisions—especially in mobile ecosystems. I'm also pursuing an Executive MBA from IIM Bangalore to deepen my strategic and leadership capabilities. Outside my professional life, I am into fitness, i like to help people lead healthy and fit lifestyle via instagram https://www.instagram.com/getfitwithyash/ 📈 Open to sharing, learning, and collaborating with growth-minded people and mission-driven startups. Let’s connect and grow together!

Location

Bengaluru

AI stack

claude

perplexity

ChatGPT

ChatGPT Images

Work experience

Co-Founder at ZenO Physiotherapy, Feb 2026 - Present · 7 mos, Bengaluru, Karnataka, India, Building ZenO from the ground up — operations, marketing, growth, and everything in between. ZenO is a physiotherapy clinic on Haralur Main Road, Bengaluru, serving patients across Haralur, Sarjapur Road, HSR Layout, and Bellandur. Services include in-clinic sessions, home visits, and prenatal/postnatal care. Currently focused on: patient acquisition, referral networks, and building systems that scale to multiple clinics.

Associate Director - App Growth at NoBroker.com, May 2025 - Present · 1 yr 4 mos, Bengaluru, Karnataka, India, Leading growth initiatives focused on driving app adoption, engagement, and retention across NoBroker's ecosystem. Responsible for accelerating user growth by acquiring new app users, converting web users to the app, and reactivating dormant users through data-driven growth strategies. Key responsibilities include: Owning end-to-end app growth metrics, including installs, activations, engagement, retention, and reactivation. Designing and executing user acquisition strategies across paid, owned, and organic channels. Driving web-to-app migration for both active and inactive users through lifecycle marketing, product interventions, and personalized user journeys. Identifying growth opportunities through user behavior analysis, funnel optimization, experimentation, and A/B testing. Partnering closely with Product, Engineering, Analytics, CRM, and Business teams to improve user experience and unlock scalable growth levers. Building growth frameworks, attribution models, and measurement systems to improve decision-making and marketing efficiency. Managing budgets, prioritizing high-impact initiatives, and ensuring strong ROI across growth programs. Leading cross-functional projects aimed at increasing user engagement, reducing drop-offs, and improving long-term customer value. Impact Focus Areas: App User Growth • Acquisition • Web-to-App Conversion • User Activation • Retention & Reactivation • Growth Marketing • Lifecycle Marketing • Experimentation • Analytics • Product-Led Growth • Performance Optimization

Marketing Manager at Games24x7, Nov 2023 - May 2025 · 1 yr 7 mos, Bengaluru, Karnataka, India, Owned key retention metrics including repeat participation, user engagement, churn reduction, reactivation, and customer lifetime value (LTV). Developed and executed CRM and lifecycle marketing strategies across push notifications, SMS, WhatsApp, email, and in-app channels. Built user segmentation frameworks based on behavior, value, frequency, and engagement patterns to deliver personalized communication at scale. Designed retention journeys, loyalty programs, and promotional campaigns to improve user stickiness and repeat transactions. Led reactivation initiatives targeting dormant and churned users through targeted offers, personalized messaging, and predictive audience selection. Partnered with Product, Analytics, Data Science, and Business teams to identify retention opportunities and optimize the user lifecycle. Established experimentation frameworks and conducted A/B testing to improve communication effectiveness, conversion rates, and retention performance. Managed retention budgets and promotional investments while maintaining profitability and maximizing ROI. Created dashboards and monitoring systems to track cohort behavior, engagement trends, and long-term user value. Key Skills: Retention Marketing • CRM • Lifecycle Marketing • Customer Engagement • Reactivation • User Segmentation • Personalization • Loyalty Programs • Push Notifications • SMS Marketing • A/B Testing • Cohort Analysis • Customer Lifetime Value (LTV) • Revenue Optimization • Growth Strategy

Head of Marketing at Fello, Jun 2023 - Oct 2023 · 5 mos, Bengaluru, Karnataka, India

Marketing Manager at Games24x7, Nov 2020 - Jun 2023 · 2 y 7 mo, On-site

Senior Associate at MayBright Ventures Private Limited (MPokket), Jan 2020 - Nov 2020 · 10 mo, Kolkata

Sr. Business Analyst at Merkle Sokrati, Mar 2018 - Dec 2020 · 2 y 9 mo, Pune

Programmer Analyst at Cognizant Technology Solutions, Sep 2016 - Mar 2018 · 1 y 6 mo, Pune

Education

Post Graduation Programme in Enterprise Management, Indian Institute of Management Bangalore

Real Estate Finance, Saïd Business School, University of Oxford