Headline

Creative Director | Transforming Brands Through 360° Visual Storytelling & Sports Marketing Strategy

About

Great branding doesn't just ask for attention; it commands presence seamlessly. I believe in 'The Spectacle Effect'-the critical threshold where strategic creative direction transforms a mere corporate sponsorship into an undeniable cultural instinct. Over the past decade, my career has evolved from hands-on visual storytelling and corporate filmmaking to leading the overarching creative vision for global sports marketing campaigns. As a Creative Director and Brand Strategist, I specialize in architecting 360-degree brand ecosystems that live and breathe inside the game. From conceptualizing dynamic fan-first experiences at the Asia Cup to directing award-winning title sponsorship campaigns (such as the Wonder Cement x India Tour of Sri Lanka), I bridge the gap between creative ambition and commercial reality. My expertise lies in translating complex business objectives into culturally resonant visual narratives. I have spearheaded the creative strategy for high-stakes sports marketing proposals, consistently turning visibility into meaningful, revenue-driving partnerships. In an industry where sponsorships often fail due to a lack of creative strategy, my mandate is to ensure that a brand's ethos is permanently embedded within the fan experience. As a leader, my focus is on cultivating environments where multidisciplinary teams-spanning copywriters, designers, and video producers- can thrive. I don't just manage output; I mentor talent, align cross-functional stakeholders, and steward campaigns from initial pitch through to post-analysis. I am passionate about moving beyond functional design to create work that builds permanence and cultural momentum. Core Competencies: Creative Direction | Art Direction | 360° Campaign Strategy | Sports Marketing & Sponsorship Activation | Brand Identity Development | Executive Pitch & Proposal Design | Multidisciplinary Team Leadership | Content Strategy

Location

Greater Bengaluru Area

AI stack

claude code

elevenlabs

gemini

midjourney

Adobe Firefly

ChatGPT

Work experience

Creative Group Head at ITW Universe, Apr 2023 - Present · 3 yrs 7 mos, Bengaluru, Karnataka, India, - Spearhead the creative vision and execution for the Integrated Marketing Services division, partnering with C- suite stakeholders to translate business goals into culturally relevant, 360-degree campaigns. - Direct a multidisciplinary team of designers, videographers, and copywriters to deliver high-impact brand integrations across global sporting events, ensuring strict adherence to budget and timeline constraints. - Led the creative design and strategic positioning for high-value sports marketing sponsorship proposals, directly contributing to business growth and the acquisition of tier-one brand partnerships. - Directed the visual identity and integrated logo design for the 'Wonder Cement x India Tour of Sri Lanka 2024' campaign, securing a Silver award at the e4m Indian Marketing Awards 2024.

Manager - Content Production at upGrad Campus, Apr 2022 - Mar 2023 · 1 yr, Bengaluru, Karnataka, India, ✓Implemented streamlined production pipelines, resulting in increase in operational efficiencies and a reduction in production costs. ✓Drove strategic initiatives within the Post Production department, focusing on building operational efficiencies. ✓Acted as a liaison between Academic Content, Producers, and Production teams.

Deputy Production Manager at upGrad Campus, Jul 2021 - Mar 2022 · 9 mos, Bengaluru, Karnataka, India, •Managing allotment of academic session videos for all academic courses both in-house & external vendors •Driving strategic initiatives on behalf of ‘Post Production’ with the objective of building efficiencies within the system •Liaise between Academic Content, Producers, and Production teams.

SR Manager Video Communications at Cybernetyx, Oct 2019 - Jul 2021 · 1 yr 10 mos, Bengaluru, Karnataka, India, ✓Produced a range of captivating film and video projects, spanning commercials, documentaries, training videos, and other visual media. ✓Managed all in all media collaterals including Graphics, Videos, Animations & Event coverages.

Manger of Video Communications at Cybernetyx, Nov 2018 - Oct 2019 · 1 yr, Noida Area, India

Academic Consultant at CREO Valley School of Film & Television Bangalore, Nov 2017 - Oct 2018 · 1 yr, Bengaluru, Karnataka, India, Providing accurate information about institutional policies, procedures, resources, and programs. Assisting students in understanding the nature and purpose of higher education In Filmmaking and the value of a Creative Professional.

Partner at Srivatsa Enterprise, Oct 2013 - Apr 2020 · 6 yrs 7 mos, davangere

Education

Masters in TV and Film technology, film making, Ramanaidu film school RFS

Masters in television and Film technology, Cinematography and Film/Video Production, Jawaharlal Nehru Technological University

Public links

yeshwanthrao.com: https://yeshwanthrao.com/