About
I am a Data & Business Analytics professional with an original background in Biotechnology Engineering & experience in Market Research. My career journey has evolved from scientific research and market intelligence to using data, technology, and business understanding to solve real-world problems and support data-driven decision-making. My experience as a Market Research Analyst at Apelo Consulting gave me a strong foundation in market and industry research, competitor analysis, consumer insights, business trends, and translating research findings into actionable business insights. This experience helped me develop a strong understanding of business problems and sparked my interest in using data to understand not only what is happening, but also why it is happening and what actions businesses can take. I have since transitioned into Data Analytics and Business Analytics, building hands-on knowledge across the analytics lifecycle from understanding business requirements and data preparation to analysis, visualization, KPI tracking, and communicating insights to support business decisions. My technical and analytical toolkit includes: • SQL & MySQL : data extraction, joins, subqueries, CTEs, aggregations and window functions • Power BI : data modeling, DAX, interactive dashboards, KPI reporting and data visualization • Microsoft Excel : data cleaning, analysis, PivotTables, lookups and reporting • Python : data analysis, data manipulation and exploratory data analysis • Business Analytics : KPI analysis, trend analysis, root-cause analysis, performance analysis & business problem-solving • Data Analytics : data cleaning, EDA, data visualization, reporting and insight generation • Business Intelligence : dashboard development, performance monitoring and data-driven decision-making • Market & Customer Analytics : market trends, customer behavior, competitive analysis and business performance I also hold an MBA in Artificial Intelligence & Machine Learning, which has strengthened my understanding of AI, machine learning, analytics, and the application of emerging technologies to business strategy and decision-making. I believe effective analytics is not just about writing queries or building dashboards. It is about asking the right business questions, identifying the right metrics, finding the story within the data, and turning that story into actionable recommendations. I am particularly interested in opportunities across Data Analytics, Business Analytics, Business Intelligence, Reporting & Performance Analytics, and AI-driven business decision-making.
Work experience
Market Research Analyst at Apelo Consulting, Jun 2022 - Jun 2023 · 1 yr 1 mo, Gurugram, Market Research Analyst | Apelo Consulting • Conducted primary and secondary market research to identify industry trends, market opportunities, and competitive dynamics. • Analyzed market, competitor, and consumer data to generate actionable business insights. • Researched industry developments and evaluated business trends to support client decision-making. • Gathered, cleaned, organized, and interpreted research data from multiple sources. • Prepared research reports, presentations, and insight-driven summaries for business stakeholders. • Translated complex research findings into clear and actionable recommendations. • Developed strong analytical, problem-solving, business research, and stakeholder communication skills.
Summer Intern at Dhampur Sugar Mills Limited, Jun 2021 - Jul 2021 · 2 mos
Education
Master of Business Administration, Artificial intelligence and Machine learning, DY Patil Institute of Distance Learning
Bachelor of Technology, Biotechnology, Jaypee University of Information Technology
