Headline

Growth

About

My bio used to be mildly amusing, but Claude suggests I use keywords instead. Here are some keywords for you or for your agents to find me: 8 years across fintech, SaaS, and e-commerce — agency side and in-house. I've run growth at places where "move fast" meant navigating RBI guidelines and "break things" had actual compliance consequences. What I actually do: build acquisition and retention systems that don't fall apart when industry changes something. Managed $500K+ in paid budgets, worked across B2B and B2C, and spent way too much time in rooms with Product, Risk and Ops trying to explain how the funnel can be saved. Currently thinking about GTM design and growth infrastructure that compounds — not just products or campaigns that spike and die.

Location

Bengaluru

AI stack

antigravity

claude code

cursor

mcp

claudecode

Figma Make

Work experience

Growth at Kyne, Apr 2026 - Present · 6 mo, Remote, AI driven Performance Marketing Creatives

Senior Growth Manager at CrediLinq.Ai, Jun 2025 - Feb 2026 · 9 mos, Singapore, At CrediLinq (B2B Finance) I own growth for e-commerce seller financing, standing up acquisition and GTM from scratch across the US, UK, AUS, and APAC — ICP, ABM, and product-led adoption with Product, Sales, and Credit. - Built the growth foundation from the ground up: ICP, positioning, segmentation, and market mapping. - Designed and executed full-funnel acquisition across SEM, Meta, LinkedIn, YouTube, retargeting, and landing pages. - Localised GTM across the US, UK, Singapore, and Australia — ICPs, messaging, channels, and credit qualification.

Senior Growth and Performance marketing manager at axio, Oct 2022 - Jun 2025 · 2 yrs 9 mos, Bengaluru, Karnataka, India, - Led end-to-end growth across acquisition, activation, repeat, and monetisation against risk constraints. - Defined funnel KPIs and a review cadence across CAC, conversion, MAUs, churn, and unit economics. - Mentored performance, social, and copy; set strategy, standards, and the experimentation roadmap. Revamped the website end to end — design, copy, distribution — for customers and partners. - Influenced onboarding, KYC, and lifecycle nudges; scaled paid plus SEO, ASO, and lifecycle to cut blended CAC. - Owned B2B demand-gen for white-labelled BNPL with Partnerships, Product, and Operations - Drove conversion rate, cost per install, and average ticket size through continuous experimentation.

Customer Success Manager - Performance Marketing - Global at Pixis, Apr 2022 - Oct 2022 · 6 mo, Bangalore Urban, Karnataka, India

Performance Marketing at Zilingo, Jan 2020 - Apr 2022 · 2 y 3 mo, Bengaluru

Programmatic Campaign Manager at MediaMint, Jan 2018 - Jan 2020 · 2 y, Hyderabad

Education

MBA Essentials, Business Administration and Management, General, The London School of Economics and Political Science (LSE)

Bachelor's degree, Mechanical Engineering, Madanapalle Institute of Technology & Science