---
title: "Yashwanth Sadhana - Marketing Manager in Bengaluru | Tal"
description: "Meet Yashwanth Sadhana, Marketing Manager @ Flipkart | Performance Marketing, Funnel Optimization based in Bengaluru. AI stack includes aistudio, claude code, and claude."
image: "https://tal.club/meet/yashwanth-sadhana/share-image"
---

# Yashwanth Sadhana on Tal

## Headline

Marketing Manager @ Flipkart \| Performance Marketing, Funnel Optimization

## About

Marketing Manager at Flipkart with expertise in performance marketing and growth strategies\. Currently managing a ₹23Cr annual performance budget across platforms like Google Ads, Meta, and partner channels, focusing on optimizing ROAS, CPCs, and conversion rates\. Successfully implemented a server\-to\-server OCI pipeline that reduced CAC by 45% YoY and enhanced Value\-Based Bidding capabilities\. Passionate about developing data\-driven marketing strategies that align business objectives with technological innovation to deliver measurable outcomes and improve customer engagement\.

## Location

Bengaluru

## AI stack

aistudio

claude code

claude

cursor

gemini

mcp

## Work experience

Marketing Manager at Flipkart, Dec 2024 \- Present · 1 yr 9 mos, • Spearheaded performance marketing initiatives, reducing overall CAC by 45% YoY through innovative OCI pipeline architecture\. • Achieved a remarkable increase in paid media signup\-to\-conversion from 10% to 91% within six months, recognized as a Code Red win\. • Managed a ₹23Cr annual performance budget across multiple platforms, optimizing ROAS and conversion rates through strategic reviews\.

Search Marketing Manager at Amazon, Oct 2023 \- Dec 2024 · 1 yr 3 mos, Bengaluru, Karnataka, India, • Managed digital marketing initiatives with a strong focus on SEM to enhance brand visibility\. • Conducted in\-depth campaign analysis and optimized funnels to improve key metrics like CTR and CPC\. • Collaborated with product teams to execute strategic campaigns for new product launches\. • Led targeted marketing efforts to support customer acquisition and retention strategies\.

Associate Site Merchandiser \- Amazon Pharmacy at Amazon, Mar 2022 \- Nov 2023 · 1 yr 9 mos, Bengaluru, Karnataka, India

Marketing Manager at Amazon, Nov 2021 \- Nov 2024 · 3 yrs 1 mo, • Spearheaded product\-led growth campaigns for Amazon Pharmacy, achieving 47M\+ impressions and 51K new customers\. • Executed cross\-functional go\-to\-market launches across 80\+ CMS pages, driving 35M\+ impressions and 18% MoM traffic growth\. • Optimized high\-intent SEM campaigns, resulting in a 52% increase in product views and a 21% reduction in CPM\.

Digital Marketing Executive at Digital Growth Xpert, Mar 2020 \- Apr 2021 · 1 yr 2 mos, Bengaluru, Karnataka, India, • Optimized Facebook PPC campaigns, enhancing conversions while lowering cost\-per\-lead and overall ad spend\. • Developed customer personas from campaign analytics, leading to improved click\-through rates and engagement\. • Built SEO\-driven websites for SMB clients, significantly boosting organic search traffic and lead generation\. • Automated Facebook and Google Ads marketing campaigns, improving efficiency and reducing manual work\.

Internship in Architectural engineering at AIESEC in Egypt, Jul 2018 \- Aug 2018 · 2 mos, Cairo Governorate, Egypt

Digital Marketing Executive at freelance, self employed, Jan 2018 \- Feb 2020 · 2 yrs 2 mos, Bengaluru, Karnataka, India, \-Plan Digital marketing strategies and execute activities covering both Search Engine and Social Media visibility\. \-Experience in identifying target audiences and reaching them online through various campaigns and analyzing the KPI and ROI using them effectively\. \-Oversee the digital marketing campaigns and post weekly content across all the communication channels as well as paid channels \-Website Development using WordPress

## Education

Bachelor of Engineering \(B\.E\.\), Construction Technology and Management, Dayananda sagar institutions

[View the original profile](https://tal.club/meet/yashwanth-sadhana)

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