Yashwanth Sadhana profile photo 1 on Tal

Yashwanth Sadhana

Marketing Manager @ Flipkart | Performance Marketing, Funnel Optimization

Bengaluru

8+ years of work experience

Flipkart
Dec 20241 yr 9 mosPresent

• Spearheaded performance marketing initiatives, reducing overall CAC by 45% YoY through innovative OCI pipeline architecture. • Achieved a remarkable increase in paid media signup-to-conversion from 10% to 91% within six months, recognized as a Code Red win. • Managed a ₹23Cr annual performance budget across multiple platforms, optimizing ROAS and conversion rates through strategic reviews.
Amazon
Oct 20231 yr 3 mosDec 2024

Bengaluru, Karnataka, India

• Managed digital marketing initiatives with a strong focus on SEM to enhance brand visibility. • Conducted in-depth campaign analysis and optimized funnels to improve key metrics like CTR and CPC. • Collaborated with product teams to execute strategic campaigns for new product launches. • Led targeted marketing efforts to support customer acquisition and retention strategies.
Amazon
Mar 20221 yr 9 mosNov 2023

Bengaluru, Karnataka, India

Amazon
Nov 20213 yrs 1 moNov 2024

• Spearheaded product-led growth campaigns for Amazon Pharmacy, achieving 47M+ impressions and 51K new customers. • Executed cross-functional go-to-market launches across 80+ CMS pages, driving 35M+ impressions and 18% MoM traffic growth. • Optimized high-intent SEM campaigns, resulting in a 52% increase in product views and a 21% reduction in CPM.
Mar 20201 yr 2 mosApr 2021

Bengaluru, Karnataka, India

• Optimized Facebook PPC campaigns, enhancing conversions while lowering cost-per-lead and overall ad spend. • Developed customer personas from campaign analytics, leading to improved click-through rates and engagement. • Built SEO-driven websites for SMB clients, significantly boosting organic search traffic and lead generation. • Automated Facebook and Google Ads marketing campaigns, improving efficiency and reducing manual work.
AIESEC in Egypt
Jul 20182 mosAug 2018

Cairo Governorate, Egypt

freelance, self employed
Jan 20182 yrs 2 mosFeb 2020

Bengaluru, Karnataka, India

-Plan Digital marketing strategies and execute activities covering both Search Engine and Social Media visibility. -Experience in identifying target audiences and reaching them online through various campaigns and analyzing the KPI and ROI using them effectively. -Oversee the digital marketing campaigns and post weekly content across all the communication channels as well as paid channels -Website Development using WordPress

Yashwanth’s AI Stack

aistudio
aistudio
claude code
claude code
claude
claude
cursor
cursor
gemini
gemini
mcp
mcp

Education

Dayananda sagar institutions

Bachelor of Engineering (B.E.), Construction Technology and Management

Dayananda sagar institutions

20144 yrs2018

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Headline

Marketing Manager @ Flipkart | Performance Marketing, Funnel Optimization

About

Marketing Manager at Flipkart with expertise in performance marketing and growth strategies. Currently managing a ₹23Cr annual performance budget across platforms like Google Ads, Meta, and partner channels, focusing on optimizing ROAS, CPCs, and conversion rates. Successfully implemented a server-to-server OCI pipeline that reduced CAC by 45% YoY and enhanced Value-Based Bidding capabilities. Passionate about developing data-driven marketing strategies that align business objectives with technological innovation to deliver measurable outcomes and improve customer engagement.

Location

Bengaluru

AI stack

aistudio

claude code

claude

cursor

gemini

mcp

Work experience

Marketing Manager at Flipkart, Dec 2024 - Present · 1 yr 9 mos, • Spearheaded performance marketing initiatives, reducing overall CAC by 45% YoY through innovative OCI pipeline architecture. • Achieved a remarkable increase in paid media signup-to-conversion from 10% to 91% within six months, recognized as a Code Red win. • Managed a ₹23Cr annual performance budget across multiple platforms, optimizing ROAS and conversion rates through strategic reviews.

Search Marketing Manager at Amazon, Oct 2023 - Dec 2024 · 1 yr 3 mos, Bengaluru, Karnataka, India, • Managed digital marketing initiatives with a strong focus on SEM to enhance brand visibility. • Conducted in-depth campaign analysis and optimized funnels to improve key metrics like CTR and CPC. • Collaborated with product teams to execute strategic campaigns for new product launches. • Led targeted marketing efforts to support customer acquisition and retention strategies.

Associate Site Merchandiser - Amazon Pharmacy at Amazon, Mar 2022 - Nov 2023 · 1 yr 9 mos, Bengaluru, Karnataka, India

Marketing Manager at Amazon, Nov 2021 - Nov 2024 · 3 yrs 1 mo, • Spearheaded product-led growth campaigns for Amazon Pharmacy, achieving 47M+ impressions and 51K new customers. • Executed cross-functional go-to-market launches across 80+ CMS pages, driving 35M+ impressions and 18% MoM traffic growth. • Optimized high-intent SEM campaigns, resulting in a 52% increase in product views and a 21% reduction in CPM.

Digital Marketing Executive at Digital Growth Xpert, Mar 2020 - Apr 2021 · 1 yr 2 mos, Bengaluru, Karnataka, India, • Optimized Facebook PPC campaigns, enhancing conversions while lowering cost-per-lead and overall ad spend. • Developed customer personas from campaign analytics, leading to improved click-through rates and engagement. • Built SEO-driven websites for SMB clients, significantly boosting organic search traffic and lead generation. • Automated Facebook and Google Ads marketing campaigns, improving efficiency and reducing manual work.

Internship in Architectural engineering at AIESEC in Egypt, Jul 2018 - Aug 2018 · 2 mos, Cairo Governorate, Egypt

Digital Marketing Executive at freelance, self employed, Jan 2018 - Feb 2020 · 2 yrs 2 mos, Bengaluru, Karnataka, India, -Plan Digital marketing strategies and execute activities covering both Search Engine and Social Media visibility. -Experience in identifying target audiences and reaching them online through various campaigns and analyzing the KPI and ROI using them effectively. -Oversee the digital marketing campaigns and post weekly content across all the communication channels as well as paid channels -Website Development using WordPress

Education

Bachelor of Engineering (B.E.), Construction Technology and Management, Dayananda sagar institutions