---
title: "Yashwanth Kumar J. - Assistant Category Manager in Bengaluru | Tal"
description: "Meet Yashwanth Kumar J., Assistant Category Manager (Airlines) at Cleartrip (Flipkart) | Travel-Tech Growth & Air Merchandising | Mineral Engineer, IIT ISM Dhanbad | MBA, IIT Jodhpur based in Bengaluru. AI stack includes antigravity, claude code, and cursor."
image: "https://tal.club/meet/yashwanth-kumar-j/share-image"
---

# Yashwanth Kumar J\. on Tal

## Headline

Assistant Category Manager \(Airlines\) at Cleartrip \(Flipkart\) \| Travel\-Tech Growth & Air Merchandising \| Mineral Engineer, IIT ISM Dhanbad \| MBA, IIT Jodhpur

## About

I work at the intersection of travel\-tech growth, digital merchandising, and data\-driven strategy\. Currently, as Assistant Manager \- Merchandising at Cleartrip \(a Flipkart company\), I manage end\-to\-end merchandising for the Air category\. My focus is on optimizing the digital consumer journey, improving platform visibility, and driving conversions through data\-backed insights and A/B experiments\. Prior to this, I served as an Assistant Marketing Manager at Travel Designer Group \(RezLive\.com\), where I led B2B performance marketing and managed tourism board campaigns across global destinations\. There, my work centered on funnel optimization, platform growth, and driving data\-led execution for B2B agents\. Before entering travel\-tech, I led B2B sales and marketing for a hospitality group, managing enterprise clients and CRM adoption , and contributed to B2B marketing and analytics for IoT solutions at DyuLabs\. That frontline commercial exposure helps me shape decisions with a business owner’s mindset, not just a marketer’s lens\. My professional arc began as a Mineral Engineering graduate from IIT ISM Dhanbad, then shaped further through an MBA at IIT Jodhpur\. That mix built a mindset I rely on every day: analytical depth from engineering paired with strategic commercial clarity from management\. I’m motivated by complex problems, structured experimentation, and long\-horizon growth building\. My focus ahead: expanding my expertise in digital funnels, travel\-tech platforms, and e\-commerce innovation\. I’m always open to conversations around growth strategy, analytics, and travel innovation\.

## Location

Bengaluru

## AI stack

antigravity

claude code

cursor

gemini

grok

notebooklm

## Work experience

Assistant Category Manager at Cleartrip, Mar 2026 \- Present · 7 mos, Bengaluru

Assistant Marketing Manager at Travel Designer Group, May 2025 \- Feb 2026 · 10 mos, Ahmedabad, I lead B2B performance marketing, tourism board execution, funnel optimisation, and platform growth initiatives for global destinations within the RezLive ecosystem\. Key contributions: • Executed Google Search \+ Performance Max campaigns that achieved a CPC of $0\.03 and generated 150% higher qualified lead volume compared to internal benchmarks across India, now being rolled out into new markets\. • Managing tourism board campaigns for 7\+ global destinations including Saudi Arabia, Abu Dhabi, Oman, Rail Europe, Malaysia, Los Angeles, Philippines and Qatar covering digital activations, trade outreach, events and branding activity\. • Designed and launched in\-house microsites for Saudi Tourism, Designer Voyages and Tourism Malaysia, improving session duration by 28% and strengthening B2B navigation flow and agent engagement\. • Led landing page and creative testing cycles that drove 22% uplift in CTR and 18% improvement in conversion rate, refining how B2B agents interact with marketing funnels\.

Marketing Intern at DyuLabs Pvt\.Ltd, May 2024 \- Jul 2024 · 3 mos, Ahmedabad, Gujarat, India, At Dyulabs, I contributed to B2B marketing execution, analytics, partner onboarding, and product communication for IoT solutions across South Asia\. Key contributions: • Built campaign performance dashboards tracking CTR, CPA and ROI across B2B outreach initiatives, helping the Varun IoT product line capture 30% market share growth and improve qualified lead flow by 56%\. • Closed 10\+ B2B partnership deals and managed onboarding workflows, strengthening collaboration between Dyulabs and partner brands\. • Activated targeted outreach campaigns for Vayu smart\-lighting products focused on warehouse clients, supporting 90\.7% documented energy\-saving outcomes and establishing stronger product positioning\. • Developed internal and external MIS reporting dashboards that enhanced campaign tracking accuracy and operational visibility by 25%, improving weekly reporting cycles\. • Created product and feature decks for IoT offerings, translating complex technical capabilities into clear business narratives for clients, partners, and leadership reviews—improving communication efficiency and pitch consistency\. • Conducted competitor and market research to support multi\-country expansion planning across Vietnam, Bangladesh and Nepal, improving targeting logic and messaging strength\.

Head of Sales and Marketing at Vizag Hotels Private Limited, Mar 2021 \- Dec 2023 · 2 yrs 10 mos, Visakhapatnam, Andhra Pradesh, India, Led B2B sales and marketing strategy for a hospitality group, focused on corporate client acquisition, CRM adoption, and revenue growth through digital and offline campaigns\. Led full\-cycle sales & marketing operations prior to pursuing MBA at IIT Jodhpur\. Key outcomes: • Acquired major enterprise clients \(HPCL, HSL, KIMS\), driving 54% of annual B2B revenue\. • Rolled out CRM\-based retention strategy improving repeat customer engagement by 35%\. • Managed promotional events for 800\+ attendees, strengthening brand presence and partner visibility\. • Built sales outreach pipelines and media communication strategy supporting corporate market expansion\.

## Education

Master of Business Administration \- MBA, Business Administration and Management, General, School of Management and Entrepreneurship, IIT Jodhpur

Bachelor of Technology \- BTech, Mineral Engineering, Indian Institute of Technology \(Indian School of Mines\), Dhanbad

[View the original profile](https://tal.club/meet/yashwanth-kumar-j)

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