Headline

Assistant Category Manager (Airlines) at Cleartrip (Flipkart) | Travel-Tech Growth & Air Merchandising | Mineral Engineer, IIT ISM Dhanbad | MBA, IIT Jodhpur

About

I work at the intersection of travel-tech growth, digital merchandising, and data-driven strategy. Currently, as Assistant Manager - Merchandising at Cleartrip (a Flipkart company), I manage end-to-end merchandising for the Air category. My focus is on optimizing the digital consumer journey, improving platform visibility, and driving conversions through data-backed insights and A/B experiments. Prior to this, I served as an Assistant Marketing Manager at Travel Designer Group (RezLive.com), where I led B2B performance marketing and managed tourism board campaigns across global destinations. There, my work centered on funnel optimization, platform growth, and driving data-led execution for B2B agents. Before entering travel-tech, I led B2B sales and marketing for a hospitality group, managing enterprise clients and CRM adoption , and contributed to B2B marketing and analytics for IoT solutions at DyuLabs. That frontline commercial exposure helps me shape decisions with a business owner’s mindset, not just a marketer’s lens. My professional arc began as a Mineral Engineering graduate from IIT ISM Dhanbad, then shaped further through an MBA at IIT Jodhpur. That mix built a mindset I rely on every day: analytical depth from engineering paired with strategic commercial clarity from management. I’m motivated by complex problems, structured experimentation, and long-horizon growth building. My focus ahead: expanding my expertise in digital funnels, travel-tech platforms, and e-commerce innovation. I’m always open to conversations around growth strategy, analytics, and travel innovation.

Location

Bengaluru

AI stack

antigravity

claude code

cursor

gemini

grok

notebooklm

Work experience

Assistant Category Manager at Cleartrip, Mar 2026 - Present · 7 mos, Bengaluru

Assistant Marketing Manager at Travel Designer Group, May 2025 - Feb 2026 · 10 mos, Ahmedabad, I lead B2B performance marketing, tourism board execution, funnel optimisation, and platform growth initiatives for global destinations within the RezLive ecosystem. Key contributions: • Executed Google Search + Performance Max campaigns that achieved a CPC of $0.03 and generated 150% higher qualified lead volume compared to internal benchmarks across India, now being rolled out into new markets. • Managing tourism board campaigns for 7+ global destinations including Saudi Arabia, Abu Dhabi, Oman, Rail Europe, Malaysia, Los Angeles, Philippines and Qatar covering digital activations, trade outreach, events and branding activity. • Designed and launched in-house microsites for Saudi Tourism, Designer Voyages and Tourism Malaysia, improving session duration by 28% and strengthening B2B navigation flow and agent engagement. • Led landing page and creative testing cycles that drove 22% uplift in CTR and 18% improvement in conversion rate, refining how B2B agents interact with marketing funnels.

Marketing Intern at DyuLabs Pvt.Ltd, May 2024 - Jul 2024 · 3 mos, Ahmedabad, Gujarat, India, At Dyulabs, I contributed to B2B marketing execution, analytics, partner onboarding, and product communication for IoT solutions across South Asia. Key contributions: • Built campaign performance dashboards tracking CTR, CPA and ROI across B2B outreach initiatives, helping the Varun IoT product line capture 30% market share growth and improve qualified lead flow by 56%. • Closed 10+ B2B partnership deals and managed onboarding workflows, strengthening collaboration between Dyulabs and partner brands. • Activated targeted outreach campaigns for Vayu smart-lighting products focused on warehouse clients, supporting 90.7% documented energy-saving outcomes and establishing stronger product positioning. • Developed internal and external MIS reporting dashboards that enhanced campaign tracking accuracy and operational visibility by 25%, improving weekly reporting cycles. • Created product and feature decks for IoT offerings, translating complex technical capabilities into clear business narratives for clients, partners, and leadership reviews—improving communication efficiency and pitch consistency. • Conducted competitor and market research to support multi-country expansion planning across Vietnam, Bangladesh and Nepal, improving targeting logic and messaging strength.

Head of Sales and Marketing at Vizag Hotels Private Limited, Mar 2021 - Dec 2023 · 2 yrs 10 mos, Visakhapatnam, Andhra Pradesh, India, Led B2B sales and marketing strategy for a hospitality group, focused on corporate client acquisition, CRM adoption, and revenue growth through digital and offline campaigns. Led full-cycle sales & marketing operations prior to pursuing MBA at IIT Jodhpur. Key outcomes: • Acquired major enterprise clients (HPCL, HSL, KIMS), driving 54% of annual B2B revenue. • Rolled out CRM-based retention strategy improving repeat customer engagement by 35%. • Managed promotional events for 800+ attendees, strengthening brand presence and partner visibility. • Built sales outreach pipelines and media communication strategy supporting corporate market expansion.

Education

Master of Business Administration - MBA, Business Administration and Management, General, School of Management and Entrepreneurship, IIT Jodhpur

Bachelor of Technology - BTech, Mineral Engineering, Indian Institute of Technology (Indian School of Mines), Dhanbad