Headline

Growth Strategy | Category Management | Caratlane - A Tata Product

About

Sales and Marketing professional with 6+ years of experience in driving revenue growth, margin improvement, and market expansion. I specialize in leading cross-functional teams, owning P&L linked decisions, and translating business goals into category strategies. Currently, as Sr. Category Manager at Caratlane, I lead end-end category growth from developing and driving growth strategies to managing inventory through Open-to-Buy (OTB) planning and managing catalogue through product lifecycle analysis and gap identification for new launches. My role spans consumer discount planning and implementation, achieving AOP net margin targets of Caratlane through margin improvement initiatives. Before Caratlane, I built a strong foundation at Reliance Retail as a Key Account Manager and Yokohama India Private Limited as a Business Development Manager, where I gained hands on experience in brand/seller onboarding, assortment optimization, targeted marketing for online growth, and retail distribution channel management for both retail and e-commerce. I hold a PGDM Marketing from IMT Ghaziabad and a B.Tech from Government College of Engineering Amravati; a combination that gives me both analytical rigor and a commercial mindset. Outside of work, I am a passionate traveler and sports enthusiast, having represented my university at the National Level Table Tennis Tournament in 2013.

Location

Mumbai

AI stack

claude code

openai

perplexity

Work experience

Senior Category Manager at CaratLane - A TATA Product, Apr 2026 - Present · 6 mos, Mumbai, Maharashtra, India

Category Manager at CaratLane - A TATA Product, Sep 2024 - May 2026 · 1 yr 9 mos, Mumbai, Maharashtra, India, - Driving growth of assigned categories through inventory management and catalogue optimization - Accountable for achieving CL India net margin targets through effective pricing strategy and margin improvement projects - Responsible for building consumer discount structures for CL India as per AOP budget, revenue target, seasonal impact, and consumer expectations

Category Manager at Reliance Retail, Oct 2022 - Oct 2024 · 2 yrs 1 mo, Mumbai, Maharashtra, India, - Account management of various Marquee brands in Staples (Grocery category) to build a B2C marketplace model JioMart - Inventory management to ensure the right inventory mix to be available for consumers based on seasonal demand - Execution of promotional and pricing program to ensure the competitive pricing of products as well as optimum ROI to brands/sellers by providing effective discounts - Optimization of performance marketing (search ads) campaigns to improve the brand footprint on JioMart platform though merchandise initiatives such as brand store, festive store - Effective monitoring of supply chain metrics like dispatch rate, seller controllable cancellations, and product complaint rate to improve seller/brand's performance - Restructured the commission fee program for brands by analyzing brands' current ROI and competitive benchmarking - Launched 4 new sub-categories by identifying the market and regional demand, hence increasing the assortment

Business Development Manager at Yokohama Off-Highway Tires, Sep 2021 - Oct 2022 · 1 yr 2 mos, New Delhi, Delhi, India, - Developed and implemented annual strategic sales plan for market penetration and channel expansion in Delhi-NCR to meet AOP targets - Created a pipeline of dealers for channel expansion and on-boarded right channel of dealers and distributors in Delhi-NCR

Management Trainee at Yokohama Off-Highway Tires, Sep 2020 - Aug 2021 · 1 yr, Mumbai, Maharashtra, India, Product Management - Identified the gaps in product portfolio of North America Market for Earthmovers category - Analyzed the geographic conditions, consumer behavior, and past sales trends to arrive at the 5 years projections for 4000+ SKUs at global level APAC Sales - Managed Yokohama India channel partners as Hyderabad ASM and increased sales by 12% by demand generation though various BTL activities - Achieved 33% growth in sales volume of North Chhattisgarh as Chhattisgarh ASM with the strategy of upselling to existing channel and appointing the new channel

MBA Summer Intern at Hafele India Private Limited, Apr 2019 - May 2019 · 2 mos, New Delhi Area, India, - Conducted a quantitative study through in-depth interviews and analyzed data to understand customer journey, pain-points, and expectations - On-boarded retailers as franchisee outlets by mapping metrics like revenue, customer demand, monthly sale with the company’s expectations

Programmer Analyst at Cognizant Technoloy Solutions, Feb 2016 - Aug 2017 · 1 y 6 mo, Chennai

Education

PGDM, Marketing, Institute of Management Technology, Ghaziabad

Master of Business Administration - MBA, Marketing, KEDGE Business School

B.Tech., Instrumentation Engineering, Government College of Engineering Amravati

Public links

linkedin.com: https://www.linkedin.com/in/yashwant-vidhale