Headline

Associate Product Designer @ CarWale | Designing high-scale marketplace user experiences | NIFT’24

About

I’m an Associate Product Designer at CarWale, working across buyer and seller journeys for a marketplace serving 5M+ users. My work spans user research, product discovery, problem framing, information architecture, interaction design, prototyping, experimentation, design systems, accessibility, and end-to-end product delivery. I work closely with product, engineering, and analytics teams across design exploration, developer handoff, UAT, launch, and iteration, with a focus on improving usability, engagement, conversion, and overall product experience. I hold a Master of Design in Experience Design from NIFT Bengaluru, following a background in Electronics & Communication Engineering. This combination has shaped a structured approach to solving product problems while balancing user needs, business goals, and technical constraints.

Location

Mumbai

AI stack

claude code

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lovable

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notion

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Work experience

Associate Product Designer at CarTrade Tech Ltd., Jul 2024 - Present · 2 yrs 2 mos, Mumbai, Maharashtra, India, At CarWale, I design and ship buyer and seller experiences across Used Cars and New Cars UGC for a marketplace serving 5M+ users. My work spans user research, problem framing, interaction design, experimentation, design systems, accessibility, developer handoff and UAT. • Conducted user research to inform design decisions and improve overall user journeys. • Redesigned key features and improved accessibility scores, leading to better user engagement. • Revamped the Sell Car flow, significantly boosting conversion rates and enhancing the marketplace experience.

UI/UX Designer at GREEN AADHAAR, Jan 2024 - May 2024 · 5 mos, Worked on the end-to-end redesign of Green Aadhaar’s mobile experience, combining user research, information architecture, interaction design and visual design while collaborating directly with the founder and development team. • Conducted 12 moderated interviews with drivers and users to identify critical usability gaps. • Redesigned over 20+ mobile screens and established a cohesive design system for improved consistency. • Collaborated closely with the founder and development team to ensure seamless integration of design and functionality.

Education

Master of Design, Experience Design | NIFT AIR-59, CR-4, National Institute of Fashion Technology, India

Bachelor of Technology - BTech, Electronics and Communication Engineering, Rajiv Gandhi Prodyogiki Vishwavidyalaya