Headline

Growth Marketing @ HT Digital Streams | Engineer → MICAn → Marketer | Media · Strategy · AI-led Growth

About

The best product in market loses to the one best-marketed. I've spent 4 years making sure that gap doesn't exist at HT. My first love, sports, made me competitive, collaborative & quick to recognize team strengths. After my MBA from MICA, I trained myself to think in two languages simultaneously: Systems and Stories. At HT, I work at the intersection of user intent, data signals, and creative campaigns to drive measurable business outcomes for 150M+ monthly unique visitors. I’m curious about how AI is reshaping media marketing, the future of digital monetization, and why product thinking may be a growth marketer’s most underrated skill. If you’re thinking about growth, media, or where data meets creativity, I’d genuinely enjoy the conversation. 📩 uyashaswi@gmail.com

Location

Gurugram

AI stack

claude

elevenlabs

gemini

meta

midjourney

ChatGPT

Work experience

Growth Marketing Manager at HT Media Group, Jul 2024 - Present · 2 yrs 3 mos, -Leading growth marketing strategy across HT Digital Streams' portfolio including Hindustan Times, Live Mint, Live Hindustan & Mint Money; translating 150M+ monthly user intent signals into targeted acquisition, engagement, and retention initiatives. -Driving cross-functional growth initiatives across product, editorial, sales, and tech teams, connecting strategic planning with execution at scale. -Pioneering AI-driven marketing experiments focused on automation, personalization, and predictive intelligence to improve campaign efficiency and audience engagement. -Building measurable growth frameworks with real-time visibility into acquisition costs, retention trends, and revenue impact.

DM - Business Strategy at HT Media Group, May 2023 - Jul 2024 · 1 y 2 mo, Gurugram, -Developed business cases for new revenue initiatives across print, digital & audio verticals, translating market research & consumer insights into go-to-market strategies. -Recommended leadership on positioning, pricing, and partnership strategy by synthesizing category insights & cross-industry intelligence into actionable decisions. -Facilitated strategic alignment across commercial, editorial, product, and operations stakeholders; optimising timelines on key initiatives. -Built analytical evaluation models for assessing new business opportunities, engineering the ambiguous commercial problems and shaped GTM narratives from brief to boardroom for new category launches.

Category Management at HT Media Group, Jun 2022 - May 2023 · 1 yr, Gurugram, -Monitored category KPIs and revenue metrics to identify growth levers early, flag underperformance patterns, and recommended data-backed solutions to drive targets. -Developed category-specific pitch narratives and communication frameworks with sales & product teams, blending strategic clarity with creative differentiation. -Mapped category white spaces to shape HT Media's positioning strategy and identify untapped revenue opportunities in the evolving digital media landscape.

GTM Strategy Intern at HT Media Ltd, Apr 2021 - Jun 2021 · 3 mos, Delhi, India, New Initiatives Department | Exploring media revenue opportunities in Indian IT industry -Conducted heavy secondary & primary research on IT industry for B2B & B2C products offered. -Analysed Ads and Ad-platforms for the products of key IT players to identify the TG. -Designed the communication objective & media strategy for Google's Bolo App.

Digital Marketing Intern at The Himalayan ROI, Jan 2019 - Jun 2019 · 6 mos, Mohali, -Executed marketing campaigns across social and search platforms for clients & aid acquisition. -Managed content calendars, ad assets, and campaign schedules, developing hands-on fluency on creative quality and data optimization. -Tracked and analyzed performance metrics, messaging, and channel mix- building early intuition for performance marketing. -Developed foundational skills in SEO, SEM, and paid social that later deepened at MICA and HT.

Summer Intern at Tata Steel, Jun 2018 - Jun 2018 · 1 mo

Data Science Intern at Indian Institute of Management, Lucknow, Jun 2017 - Jul 2017 · 2 mos, -Applied analytical frameworks to real-world marketing and pricing problems under IIM faculty mentorship, studying Harvard Business Cases across brand strategy & consumer behavior. -Delivered a data-driven study on hotel pricing in India, analyzing how factors like star ratings and amenities influenced price dynamics. -Built an early foundation in combining data literacy with consumer understanding; shaping a structured marketing approach rooted equally in analytical rigor and human insight.

Education

PGDM-C, Marketing, MICA | The School of Ideas

B.E., Mechanical, Panjab university