Yashas Srinivas profile photo 1 on Tal

Yashas Srinivas

Product & Operations Lead | UI/UX Designer | Creative Operations | 0 to 1 Products

Bengaluru South

3+ years of work experience

Edit Artist
Jan 202610 mosPresent

Bengaluru, Karnataka, India

Edit Artist is a managed video editing and AI-assisted content creation service built under Crea, helping brands, creators, startups, and agencies get high-quality video content delivered with speed and consistency. As Operations Lead, I was responsible for structuring the full creative delivery system from client brief to final output. My work included building SOPs, defining editing workflows, coordinating with editors and designers, managing timelines, tracking revisions, and ensuring quality control across video projects. I worked on creating scalable systems for human editing and AI-assisted editing workflows, including brief intake, editor assignment, QC checkpoints, revision policies, scope control, and final delivery standards. I also supported hiring, team planning, pricing structure, lead flow, and service positioning. Key areas handled: Creative operations and video production workflow Editor coordination and task allocation SOP creation for editing, QC, revisions, and delivery Client brief handling and project tracking AI-assisted content workflow planning Hiring support and team structure planning Lead funnel and service workflow setup Website and brand positioning support This role helped me build strong experience in managing creative teams, improving delivery systems, reducing execution gaps, and turning a service concept into a structured, scalable operation.
Crea Network
Jan 20251 yr 10 mosPresent

Bengaluru, Karnataka, India

Crea is a talent marketplace and hiring network built to help brands, studios, agencies, and creators discover and hire verified creative talent. As Product Manager, I led 0 to 1 product development for Crea, working across product strategy, UX design, GTM, marketplace positioning, and early-stage execution. I helped define the product vision, user segments, core workflows, and trust layer needed to build a hiring platform for creative professionals. My work involved designing the product experience across web and mobile, structuring user journeys for both talent and hiring teams, defining onboarding flows, and collaborating with developers to bring the platform to life. I also worked on positioning, supply-first launch planning, early monetization thinking, and activation metrics. Key areas handled: Product strategy and roadmap planning 0 to 1 marketplace development User journeys for talent and hirers Web app, mobile app, and website UX ICP definition across supply and demand Trust layer thinking, including endorsements and profile credibility GTM strategy and supply-first launch planning Activation, engagement, and revenue KPI planning Developer coordination and product execution Brand repositioning from Artizt Network to Crea Network Community-building through creator meetups Product showcase at Startup Mahakumbh 2025 Support in securing T-Hub incubation This role helped me build strong experience in early-stage product management, marketplace design, user research, cross-functional execution, and translating business goals into usable product experiences
Artizt Network
Aug 20231 yr 6 mosJan 2025

Bengaluru, Karnataka, India

Kaalia Productions and Events
May 20236 mosOct 2023

Bengaluru, Karnataka, India

Yashas’s AI Stack

antigravity
antigravity
claude
claude
elevenlabs
elevenlabs
gemini
gemini

Education

Bachelor of Engineering - BE, Mechanical Engineering

AMC Engineering College - India

20184 yrs2022

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Headline

Product & Operations Lead | UI/UX Designer | Creative Operations | 0 to 1 Products

About

I’m a Product & Operations Lead with a strong foundation in UI/UX design, creative operations, and 0 to 1 product building. I started my career in visual design and video production, which gave me a deep understanding of storytelling, content, and execution. Over time, I moved into product and operations, where I now work across product strategy, user experience, GTM, team workflows, and scalable systems. At Artiztellar Network, I’ve worked on multiple products and brands including Crea, Edit Artist, Pitch Your Script, and Reflux Magnets. With Crea, I led product and UX efforts for a creative talent marketplace, working on user flows, onboarding, trust signals, platform design, and GTM strategy. With Edit Artist, I helped build a managed video editing and AI-assisted content service, focusing on creative operations, SOPs, pricing, workflow systems, and team coordination. My strength lies in connecting product, design, business, and operations. I enjoy turning messy ideas into structured systems, whether that means designing a product flow, building a content workflow, coordinating teams, or creating processes that help execution scale. Core areas I work across: Product Management · UI/UX Design · Creative Operations · Content Operations · GTM Strategy · Marketplace Design · SOP Development · Team Coordination · Workflow Management · Figma · Framer · Adobe Creative Suite I’m interested in roles where I can help build meaningful products, improve operations, and create systems that make teams move faster with more clarity.

Location

Bengaluru South

AI stack

antigravity

claude

elevenlabs

gemini

Work experience

Business Operations Lead at Edit Artist, Jan 2026 - Present · 10 mos, Bengaluru, Karnataka, India, Edit Artist is a managed video editing and AI-assisted content creation service built under Crea, helping brands, creators, startups, and agencies get high-quality video content delivered with speed and consistency. As Operations Lead, I was responsible for structuring the full creative delivery system from client brief to final output. My work included building SOPs, defining editing workflows, coordinating with editors and designers, managing timelines, tracking revisions, and ensuring quality control across video projects. I worked on creating scalable systems for human editing and AI-assisted editing workflows, including brief intake, editor assignment, QC checkpoints, revision policies, scope control, and final delivery standards. I also supported hiring, team planning, pricing structure, lead flow, and service positioning. Key areas handled: Creative operations and video production workflow Editor coordination and task allocation SOP creation for editing, QC, revisions, and delivery Client brief handling and project tracking AI-assisted content workflow planning Hiring support and team structure planning Lead funnel and service workflow setup Website and brand positioning support This role helped me build strong experience in managing creative teams, improving delivery systems, reducing execution gaps, and turning a service concept into a structured, scalable operation.

Product Manager at Crea Network, Jan 2025 - Present · 1 yr 10 mos, Bengaluru, Karnataka, India, Crea is a talent marketplace and hiring network built to help brands, studios, agencies, and creators discover and hire verified creative talent. As Product Manager, I led 0 to 1 product development for Crea, working across product strategy, UX design, GTM, marketplace positioning, and early-stage execution. I helped define the product vision, user segments, core workflows, and trust layer needed to build a hiring platform for creative professionals. My work involved designing the product experience across web and mobile, structuring user journeys for both talent and hiring teams, defining onboarding flows, and collaborating with developers to bring the platform to life. I also worked on positioning, supply-first launch planning, early monetization thinking, and activation metrics. Key areas handled: Product strategy and roadmap planning 0 to 1 marketplace development User journeys for talent and hirers Web app, mobile app, and website UX ICP definition across supply and demand Trust layer thinking, including endorsements and profile credibility GTM strategy and supply-first launch planning Activation, engagement, and revenue KPI planning Developer coordination and product execution Brand repositioning from Artizt Network to Crea Network Community-building through creator meetups Product showcase at Startup Mahakumbh 2025 Support in securing T-Hub incubation This role helped me build strong experience in early-stage product management, marketplace design, user research, cross-functional execution, and translating business goals into usable product experiences

User Interface Designer at Artizt Network, Aug 2023 - Jan 2025 · 1 yr 6 mos, Bengaluru, Karnataka, India

Intern at Kaalia Productions and Events, May 2023 - Oct 2023 · 6 mos, Bengaluru, Karnataka, India

Education

Bachelor of Engineering - BE, Mechanical Engineering, AMC Engineering College - India