Headline

AI Product Executive | Founder & CEO, Impressive | Agentic Systems, Enterprise AI & Product Commercialization

About

I am an AI product executive and founder focused on turning AI systems into commercial products people actually use. My work sits at the intersection of agentic systems, enterprise SaaS, workflow automation, AI-native product strategy, and 0-to-1 commercialization. I have built and led products across AI, fintech, healthcare, insurance, gaming, consumer platforms, and enterprise infrastructure. The through-line in my career is simple: I take complex technical capability and turn it into usable, scalable, revenue-relevant product systems. Selected outcomes: - Co-founded and led product for an acquired AI/predictive analytics company later integrated into the Morningstar ecosystem, reaching 16M+ plan participants. - Built infrastructure supporting 300+ operational AI agents across financial analysis, compliance, research automation, decision support, and enterprise workflow orchestration. - Improved product retention from roughly 37% to 90%+ through product redesign, UX simplification, and rapid iteration. - Helped scale a gaming ecosystem platform from $0 to $5M ARR in approximately six months through product, monetization, and growth execution. - Delivered 46 enterprise decision systems for financial institutions and established integrations across roughly 160 record keepers and financial platforms. - Reduced complex enterprise workflows from weeks to minutes across insurance, financial services, and AI automation environments. - Led AI transformation and personalization initiatives for a digital fitness platform serving hundreds of thousands of users. I operate as a hybrid executive-builder: product strategy, UX architecture, AI systems thinking, GTM alignment, customer discovery, rapid prototyping, and commercialization. I am useful when a company has technical ambition but needs sharper product judgment, faster execution, clearer positioning, and a path from prototype to adoption. Areas I work in most: - AI product strategy - Agentic systems - Operational AI - Enterprise workflow automation - AI platform strategy - Product commercialization - 0-to-1 product development - Enterprise SaaS - AI-native UX - Product-led growth and monetization Best fit: AI-native companies, enterprise AI platforms, agentic workflow companies, founder-led startups, and product organizations that need to turn emerging technology into commercially credible products.

Location

San Francisco

AI stack

antigravity

codex

Work experience

Deal Partner at Boardy, Dec 2025 - Present · 9 mos, San Diego, CA, Deal partner focused on founder-led companies, AI/product opportunities, and operator-driven venture relationships. Focus areas: - Evaluate AI, product, and software opportunities through a founder/operator lens. - Support founder conversations around product strategy, commercialization, and market positioning. - Build relationships across venture-backed startups, operators, and product-led companies.

Co-Founder & CEO at Impressive, Sep 2025 - Present · 1 yr, San Francisco Bay Area, Impressive is an AI-native execution platform for generating and deploying operational agents, workflow systems, and business infrastructure from natural language. I founded Impressive to make AI useful beyond chat: deployable systems, automated workflows, analytics layers, RAG infrastructure, APIs, admin tools, and agentic business processes that can move from idea to production quickly. Key work: - Led company strategy across product, platform architecture, GTM, customer discovery, positioning, and early adoption. - Architected an opinionated AI execution platform for production-ready operational systems, including APIs, databases, admin infrastructure, analytics layers, RAG systems, and agent orchestration. - Built infrastructure supporting 300+ operational AI agents across financial analysis, compliance operations, research automation, decision support, and enterprise process orchestration. - Enabled sub-minute deployment of production-ready agentic workflows. - Improved product retention from roughly 37% at launch to 90%+ through product redesign, UX simplification, faster deployment cycles, and customer feedback loops. - Established early traction with private equity and hedge fund operators using high-complexity AI workflows. - Built the company across product, engineering direction, customer acquisition, commercialization, and executive narrative. Core domains: Agentic Systems, Operational AI, AI Product Strategy, Workflow Automation, RAG, Enterprise AI, Product Commercialization, AI-Native UX.

CX Program Advisory Board Member at Customer Experience at UC Irvine, Nov 2021 - Present · 4 yrs 10 mos, Irvine, CA, Advisory board member for UC Irvine's Customer Experience program, contributing operator perspective on product experience, customer strategy, digital transformation, and AI-enabled service models. Focus areas: - Customer experience strategy - Product and service design - Digital experience transformation - AI-enabled customer workflows - Executive practitioner perspective.

VP of CX at PEAR Health Labs, Nov 2023 - May 2025 · 1 yr 7 mos, Carlsbad, CA, Led AI transformation, customer experience strategy, and product modernization for Aaptiv, a digital fitness platform serving hundreds of thousands of users. Key outcomes: - Led AI-powered personalization initiatives across activation, engagement, retention, content delivery, and coaching experiences. - Reduced onboarding complexity from seven steps to three, improving activation and conversion. - Contributed to growth from roughly 200K to 300K users through onboarding optimization, activation improvements, and product experience redesign. - Influenced executive roadmap prioritization around AI-driven product capabilities and personalization systems. - Partnered across Product, Engineering, AI, Marketing, and executive leadership to drive platform modernization. - Led cross-functional execution across product, engineering, AI, marketing, and CX teams. Leadership scope: Product team 4, Engineering 20, AI team 3, Marketing 5. Core domains: AI Personalization, HealthTech, Consumer Subscription, Activation, Retention, Product Transformation, CX Strategy.

Founding Member at San Diego Tech Hub, Dec 2018 - Jan 2026 · 7 yrs 2 mos, Founding member of San Diego Tech Hub, supporting the regional startup ecosystem through founder community-building, product/operator perspective, and startup network development. Focus areas: startup ecosystem, founder community, product leadership, technology entrepreneurship.

Education

English Literature, California State University San Marcos