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Yasham Gupta

Associate Evenflow brands | IMTH’2026(Information Technology)| Neoma Business School,France| TIET’2023(Engineering)

Bengaluru

1+ year of work experience

Evenflow Brands
Apr 20266 mosPresent

Bengaluru

• Managing performance marketing for quick commerce, driving growth for six diverse brands in various catgories. Yasham@evenflowbrands.com
ASICS
May 20252 mosJun 2025

Gurugram

Analyzed customer journey data (checkout flows, payment options) to identify friction points impacting conversion and customer experience. Conducted competitive benchmarking across footwear & apparel brands to evaluate positioning, pricing, and CX best practices. Performed COD & RTO trend analysis across regions to support commercial decisions and improve order success rates. Built Excel-based analytical summaries and PowerPoint decks translating data insights into actionable recommendations for senior stakeholders. Supported go-to-market strategy discussions by combining market data, customer behavior insights, and operational constraints.
Legitt AI
Apr 20242 mosMay 2024

Noida, Uttar Pradesh, India

Conducted competitor analysis based on competitor data to understand strategy and aiding in strategic decision making and identifying market opportunities Conducted comprehensive Search Engine Optimization (SEO) activities via brand analytics to improve website visibility, driving increased organic traffic and improving search engine rankings. Developed engaging, optimized content using prompt engineering and AI tools optimizing speed by around 75%
Einstein Box
Feb 20243 mosApr 2024

New Delhi

Spearheading PL management and optimizing advertising campaigns on Amazon.com Responsible for daily Sales reporting and crafting contribution reports to evaluate campaign efficacy Gained valuable experience in Performance Marketing and analytics within E-commerce domain
Tale of Ace
Jun 20222 mosJul 2022

Remote

Being a digital marketing intern my internship revolved around taking care of a clients social handles ,making posters for it, scheduling post's, increase engagement and consulting the client for growing the business

Yasham’s AI Stack

claude
claude

Education

Institute of Management Technology, Hyderabad

PGDM, Information Technology

Institute of Management Technology, Hyderabad

20242 yrs2026
NEOMA Business School

Exchange student, Business Administration and Management, General

NEOMA Business School

20252025

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Headline

Associate Evenflow brands | IMTH’2026(Information Technology)| Neoma Business School,France| TIET’2023(Engineering)

About

PGDM – IT | IMT Hyderabad | NEOMA Business School, France At the intersection of strategy, consulting, and growth translating research and market insights into decisions that move businesses forward. 📩 guptayasham13@gmail.com

Location

Bengaluru

AI stack

claude

Work experience

Marketing Associate at Evenflow Brands, Apr 2026 - Present · 6 mos, Bengaluru, • Managing performance marketing for quick commerce, driving growth for six diverse brands in various catgories. Yasham@evenflowbrands.com

Ecommerce Analyst at ASICS, May 2025 - Jun 2025 · 2 mos, Gurugram, Analyzed customer journey data (checkout flows, payment options) to identify friction points impacting conversion and customer experience. Conducted competitive benchmarking across footwear & apparel brands to evaluate positioning, pricing, and CX best practices. Performed COD & RTO trend analysis across regions to support commercial decisions and improve order success rates. Built Excel-based analytical summaries and PowerPoint decks translating data insights into actionable recommendations for senior stakeholders. Supported go-to-market strategy discussions by combining market data, customer behavior insights, and operational constraints.

Brand Stratergy at Legitt AI, Apr 2024 - May 2024 · 2 mos, Noida, Uttar Pradesh, India, Conducted competitor analysis based on competitor data to understand strategy and aiding in strategic decision making and identifying market opportunities Conducted comprehensive Search Engine Optimization (SEO) activities via brand analytics to improve website visibility, driving increased organic traffic and improving search engine rankings. Developed engaging, optimized content using prompt engineering and AI tools optimizing speed by around 75%

Growth- Founder's office at Einstein Box, Feb 2024 - Apr 2024 · 3 mos, New Delhi, Spearheading PL management and optimizing advertising campaigns on Amazon.com Responsible for daily Sales reporting and crafting contribution reports to evaluate campaign efficacy Gained valuable experience in Performance Marketing and analytics within E-commerce domain

Digital Marketing Intern at Tale of Ace, Jun 2022 - Jul 2022 · 2 mos, Remote, Being a digital marketing intern my internship revolved around taking care of a clients social handles ,making posters for it, scheduling post's, increase engagement and consulting the client for growing the business

Education

PGDM, Information Technology, Institute of Management Technology, Hyderabad

Exchange student, Business Administration and Management, General, NEOMA Business School