Headline

Category Head | 13+ Yrs in E-commerce & Consumer Tech | Scaled Wearables, Audio, Electronics | Ex-Appario, Jiomart, Amazon

About

E-commerce and category management professional with 13+ years of experience driving growth across leading platforms like Reliance Retail and Amazon (Appario). Proven success in managing ₹650 Cr+ portfolios, launching high-growth categories (wearables, audio, consumer tech), and delivering 2X+ revenue growth through data-led GTM, pricing, and assortment strategies. Skilled in P&L ownership, vendor management, D2C scale-up, and quick commerce integrations. Known for building 0-to-1 categories, improving attach rates, and driving profitability across digital commerce channels.

Location

Bengaluru

Work experience

Senior Manager Reliance Retail at Reliance Retail, Apr 2022 - Present · 4 yrs 6 mos, Bangalore Urban, Karnataka, India, • Drove 2x YoY growth in the consumer electronics accessories portfolio through improved attach-rate strategy and optimized product mix • Built and scaled strategic brand partnerships, improving vendor contribution to topline by 35% • Led cross-functional performance reviews, enabling faster decision-making and better inventory alignment across offline and online channels • Improved margin delivery through portfolio rationalization and tactical pricing levers

Associate Vendor Manager at Appario Retail Private Limited, Apr 2018 - Mar 2022 · 4 yrs, Bengaluru, Karnataka, India, • Managed high-impact brands in electronics and accessories; scaled top SKUs to contribute >50% of category GMV • Improved stock health by implementing SOPs around forecast accuracy, aging inventory cleanup, and weekly business reviews • Delivered 20% improvement in gross margin through smarter vendor negotiations and onboarding of gap-filling brands

Retail Operations Lead at Amazon Development Centre, Chennai, Jan 2012 - Apr 2018 · 6 yrs 4 mos, Chennai, • Supported category managers across deals, content, vendor management, and operations—gaining 360° exposure to Amazon’s e-commerce engine • Standardized SOPs for pricing checks, catalogue accuracy, and system-level training adopted across multiple sub-categories • Reduced SLA breaches by 30% via improved coordination between CX, category, and vendor teams • Contributed to launch and scaling of new categories via deep-dive data analysis and competitive benchmarking

Assistant Manager at HDFC Bank, Dec 2010 - Jul 2011 · 8 mos, New Delhi Area, India, • Improved cross-selling ratio of financial products by 22% through targeted portfolio segmentation • Retained key high-value customers via personalized banking solutions and service interventions

Education

Post Graduate Diploma in Banking Operations (PGDBO), Banking, IFBI