---
title: "Yash Pande - Senior Manager II in Bengaluru | Tal"
description: "Meet Yash Pande, Senior Manager II @ Zepto | Category Strategy | P&L | FMCG | Quick Commerce based in Bengaluru. AI stack includes claude and openai."
image: "https://tal.club/meet/yash-pande/share-image"
---

# Yash Pande on Tal

## Headline

Senior Manager II @ Zepto \| Category Strategy \| P&L \| FMCG \| Quick Commerce

## About

I've always been fascinated by why consumers choose one product over another\. Today, I get to turn that curiosity into commercial decisions\.\.\. At Zepto, I lead category strategy and P&L for the Organic & Premium Cooking Essentials portfolio, helping shape how customers discover, shop, and experience premium food brands\. My work sits at the intersection of commercial strategy, consumer behaviour, and data\. From pricing and assortment to Joint Business Planning and strategic partnerships with FMCG and D2C brands, I enjoy solving complex business challenges that create value for both customers and brand partners\. I'm driven by the challenge of building categories that are commercially successful, customer\-centric, and built for long\-term growth\. Whether it's identifying the next whitespace opportunity, strengthening brand partnerships, or using data to guide better decisions, I'm always looking for smarter ways to grow businesses\.\.\.\.\.

## Location

Bengaluru

## AI stack

claude

openai

## Work experience

Senior Manager II at Zepto, Oct 2025 \- Present · 1 yr, Own category strategy and P&L for Zepto's Organic & Premium Cooking Essentials portfolio, leading commercial strategy, pricing, assortment, and Joint Business Planning across FMCG and D2C brands\. Partner closely with Supply Chain, Marketing, Finance, Product, and Operations to deliver profitable growth while enhancing customer experience\. Scaled the Organic & Premium Cooking Essentials portfolio through strategic assortment expansion and consumer insight\-led category planning\. Built Joint Business Plans \(JBPs\) with strategic FMCG and D2C partners to drive sustainable business growth\. Expanded category assortment across Tier\-2 and Tier\-3 markets using search analytics and regional demand insights\. Led premiumization initiatives across key categories through pricing, assortment, and portfolio strategy\. Improved inventory availability and replenishment through cross\-functional planning with Supply Chain and Operations\. Designed competitive intelligence frameworks to strengthen commercial decision\-making and category positioning\. Optimized search, merchandising, and promotional strategies to improve customer acquisition and retention\. Aligned cross\-functional teams to execute category priorities and strengthen Zepto Select's premium value proposition\.

Senior Manager I at Zepto, May 2024 \- Oct 2025 · 1 yr 6 mos, Began by leading the Dry Fruits category before expanding responsibilities to Zepto's Organic & Premium Cooking Essentials portfolio\. Owned category strategy and P&L, driving commercial growth through pricing, assortment optimization, Joint Business Planning \(JBP\), consumer insights, and cross\-functional collaboration\.

Category Management and Product Marketing Intern at Licious, Apr 2023 \- Jun 2023 · 3 mos, Noida, Uttar Pradesh, India, Maximizing Sales and Driving Stability in Exclusive Business Outlets: Leveraging Product Market Fit and Below the Line Marketing Product Market Fit \(PMF\): Understanding and aligning the product offerings of Licious with the preferences and needs of the target customers in order to achieve a successful market fit\. • Below\-the\-Line \(BTL\) Marketing: Utilizing targeted marketing techniques and strategies that focus on direct communication with customers at the store level, such as in\-store promotions, experiential marketing, and point\-of\-sale displays\.

Project Intern at CHAROTAR UNIVERSITY OF SCIENCE AND TECHNOLOGY, Feb 2021 \- May 2021 · 4 mos, Anand, Gujarat, India, Led a dynamic team of three professionals to spearhead the development of standalone modules and drivers in the LINUX environment, employing the influential YOCTO methodology\. Optimized project efficiency by meticulously analyzing key requirements and strategically distributing tasks in alignment with each member's expertise\. Orchestrated a collaborative effort that resulted in accelerated module and driver development, bolstering the LINUX ecosystem's core\. Harnessed the power of YOCTO to streamline processes and enhance productivity, setting industry standards\. Achieved exceptional outcomes, solidifying our position as pioneers in embedded LINUX kernel and module development\. Elevated team dynamics, harnessed technical prowess, and steered projects to resounding success, leaving an indelible mark in the LINUX kernel and module development landscape\.

Project Intern at CHAROTAR UNIVERSITY OF SCIENCE AND TECHNOLOGY, Oct 2019 \- Feb 2020 · 5 mos, Anand, Gujarat, India, Led a team of four individuals to create a Haptic Gaming Vest\. Spearheaded the project as the project leader, overseeing the entire development process, from concept to execution, to deliver a gaming vest that offered precise physical impact sensations to players\. Undertook the challenge of learning Unity Game development, enabling the translation of game data into real\-time haptic feedback with adjustable intensity directly on the player's physical body\. The project's resounding success showcased our ability to master new technologies and bring cutting\-edge products to life\.

Summer Intern at UltraTech Cement, May 2019 \- Jun 2019 · 2 mos, Gujarat, India, • Summer Internship at Ultratech Cement Ltd\. o SCADA, PLC, Instrumentation and Control o Administered the process of cement production using SCADA and PLC o Coordinated with the employees to make the process more efficient and increase production

## Education

Master of Business Administration \- MBA, SALES , MARKETING,BUSINESS MANAGEMENT, Symbiosis Centre for Management and Human Resource Development

Bachelor of Technology \- BTech, Electrical, Electronics and Communications Engineering, CHARUSAT

[View the original profile](https://tal.club/meet/yash-pande)

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