Headline

Senior Performance Marketing Leader | B2B SaaS | Growth & Demand Gen | AI Analytics | Pipeline to ARR

About

Revenue-driven Growth Marketing Leader with 8+ years of experience driving revenue growth for B2B SaaS and technology companies through performance marketing, demand generation, AI-powered automation, pipeline acceleration, and revenue operations alignment. Proven track record managing $5M+ annual budgets across global markets, scaling qualified pipeline, improving ROAS, and significantly reducing CAC. Experienced in leveraging AI tools, predictive analytics, marketing automation, and data-driven attribution models to improve campaign performance, reporting efficiency, and decision-making. Strong cross-functional partner to Sales, RevOps, Product, Finance, and executive leadership, with proven stakeholder management, aligning teams around shared revenue goals and building predictable revenue engines that turn marketing investment into measurable business growth. I have a strong academic foundation, including a 96% in Marketing from Heidelberg University of Applied Sciences (International Business and Engineering), which helps me bridge strategic insight with technical execution. Core Competencies: Marketing Mix Modeling (MMM) & Attribution Conversion Forecasting & Budget Optimization Marketing Data Science & Predictive Analytics Google Search, Display & Video Campaign Optimization Microsoft Search & Display Campaign Optimization Meta & LinkedIn B2B Campaign Optimization Apple & Android App Installs / Opens / Upgrade Campaigns In-App & Retargeting Campaign Strategy ABM Strategy & Funnel Acceleration Digital Strategy & Transformation Market Analysis & Consumer Research Performance Marketing (SEO, SEM, SMM)

Location

Bengaluru

AI stack

anthropic apis

antigravity

claude code

claude

perplexity

claudecode

Work experience

Performance Marketing Manager at DAT Freight & Analytics, Feb 2024 - Jul 2026 · 2 yrs 6 mos, Oregon, United States, - Lead $5M annual performance media program across Google, Microsoft, LinkedIn, YouTube, and programmatic; deliver 5–6x pipeline ROAS on the core SaaS product, measured against W-shaped attribution built in Snowflake stitching Google Ads, LinkedIn, HubSpot, and Salesforce data. - Built a Bayesian Marketing Mix Model in Python (PyMC, Robyn-style decomposition) connected to Snowflake and Tableau; calibrated against geo-holdout tests and identified $380K reallocation opportunity, shifting spend from saturated retargeting display to mid-funnel YouTube and LinkedIn ABM. - Reduced blended CAC from $480 to ~$200 across 18 months by killing underperforming display retargeting, tightening match-type and negative keyword strategy on Search, and expanding owned-channel contribution (SEO + lifecycle email). - Grew marketing-attributed ARR pipeline 30% YoY through ICP-led targeting in 6sense and intent-based segmentation; trade-off: deliberately reduced top-of-funnel MQL volume in non-ICP segments by ~15%, which lifted MQL-to-SQL conversion 30%. - Established a structured experimentation cadence (5–7 paid tests per month across creative, audience, bid strategy, and landing page) with pre-registered hypotheses and incrementality controls, improving test-win rate to ~40% and compounding learnings into playbooks. - Implemented Google Smart Bidding (tROAS, Max Conversion Value) with offline conversion uploads from Salesforce, lifting conversion value 25% and reducing wasted spend ~$40K per quarter. - Partnered with RevOps on a Snowflake/Tableau pipeline-to-revenue dashboard surfacing channel-level conversion velocity, improving 90-day MRR forecast accuracy for leadership reviews; automated weekly reporting and pacing in Python, cutting turnaround 60%.

Digital Marketing Manager at Log9 Materials, Jan 2023 - Feb 2024 · 1 yr 2 mos, Bengaluru, -Stood up the performance marketing function from scratch; generated $150K+ marketing-sourced pipeline within four months across Search, LinkedIn, and programmatic display. -Grew lead volume 45% while reducing CPL 25% through ICP-led segmentation, weekly creative testing cadence (3 new variants per week), and platform-side bid optimization. -Improved MQL-to-SQL conversion 20%+ by rebuilding the lead-scoring model with Sales input and tightening MQL definitions in HubSpot. -Ran landing-page and signup-flow A/B tests; lifted free-to-paid conversion through form-field reduction, hero-copy iteration, and social-proof placement. -Moved G2 and Capterra category presence from page 3 to page 1, driving recurring inbound MQL contribution from review-site traffic. -Grew organic sessions 50% in five months through technical SEO fixes (core web vitals, schema, internal linking) and high-intent content production aligned to buyer-stage keywords. -Launched lifecycle email programs (nurture, onboarding, re-engagement) achieving 31% open rate and 4.8% CTR, above B2B industrial benchmark.

Digital Marketing Lead at Zuari Industries Limited, Aug 2022 - Dec 2022 · 5 mos, Bengaluru, -Managed a Rs. 10Cr ($1.2M) annual digital budget across Google Search, Display, and Video. Grew organic site visits by 60% through on-page SEO, content optimization, and a structured backlink strategy, which also delivered a 20% lift in engagement rate and a 15% improvement in organic lead conversion. -Increased lead form fills by 40% through landing page improvements driven by CRO testing, supported by targeted Google and Meta campaigns and structured email nurture sequences. Introduced workflows that cut production time by 35% without compromising SEO quality or SERP performance. -Carried out comprehensive digital marketing analysis to innovate and develop growth opportunities. -Built positive relationships with cross-functional teams to aid brand awareness and growth.

Digital Marketing Executive at Zuari Industries Limited, Aug 2018 - Jul 2022 · 4 yrs, Bangalore Urban, -Produced individualized campaign performance reports, enabling flexible delivery approaches to maximize engagement and reach. -Achieved success across paid and organic social media content through targeted content development and delivery, optimizing the content of popular social media platforms such as Facebook, Instagram, LinkedIn, and Quora. -Prepared reports by associating with the CRM department to create potential customer lists and target audiences. -Carefully assessed campaign objectives, collaborating with clients to adapt delivery approaches for guaranteed results. -Ensured completed campaigns remained under budget, maximizing profitability, and continually delivering client value. -Prepared & communicated reports/dashboards on the marketing campaign’s end-to-end funnel performance. -Coordinated with copywriters, designers, freelancers & PR agencies to improve marketing results to meet user acquisition goals along with increasing brand awareness. Co-developed email marketing campaigns & KPIs with the Sales team resulting in 20%+ CTR.

Marketing Coordinator at Hochschule Fulda, Mar 2017 - Mar 2018 · 1 yr 1 mo, Fulda Area, Germany

Mitarbeiter at Capri Sun Group, Mar 2017 - Jul 2017 · 5 mos, Mannheim, Baden-Württemberg, Germany

Education

Master of Engineering (M.Eng.), International Business, SRH University

Diploma, Marketing/Marketing Management, General, INDIAN INSTITUTE OF TECHNOLOGY KANPUR

Public links

yashpsahana.github.io: https://yashpsahana.github.io/workportfolio/