Headline

Product@Lava International| Ex-Infinix(Transsion) | IIFT ’23 | Ex-TresVista

About

Results-driven Product and Category Marketing professional with an MBA from the Indian Institute of Foreign Trade (IIFT). I specialize in driving end-to-end Go-To-Market (GTM) strategy,Retail Channel & e-commerce merchandising, and consumer tech category growth. With a proven track record at brands like Lava International and Infinix, I bridge the gap between complex technical specifications and consumer-centric narratives. My expertise lies in translating data-led consumer insights into high-converting campaigns, optimized platform experiences, and successful New Product Introductions (NPI). Core Competencies: Product & Category Management: End-to-end product lifecycle, SKU launch roadmaps, and competitive intelligence. GTM & Growth Strategy: On-platform traffic optimization, CRM lifecycle marketing, and channel execution across e-commerce and offline touchpoints. Data-Led Decision Making: KPI tracking, performance gap analysis, and strategic interventions that drive revenue and market share. Cross-Functional Leadership: Orchestrating synergy between Global HQ, Sourcing, Quality, Manufacturing, and NPD teams to accelerate time-to-market. Beyond the corporate landscape, I am a dedicated digital creator. I have built communities of 90K+ on XClub and 10K+ on LinkedIn by sharing my love for technology, literature, and poetry in a simple, relatable way. I believe that the best marketing—like the best literature—is storytelling that humanizes the machine. Whether I am analyzing sell-through data or hosting corporate events, I am fueled by a passion for innovation, strategic growth, and connecting with audiences. Let’s connect to discuss product strategy, consumer tech trends, or the intersection of creativity and commerce.

Location

Pune Division

AI stack

cursor

opencode

claudecode

Work experience

Product Manager at Lava International Limited, Apr 2026 - Present · 5 mos, Noida

Product Manager at Infinix India, Apr 2024 - Apr 2026 · 2 yrs 1 mo, Gurugram

Management Trainee at Infinix India, May 2023 - Apr 2024 · 1 yr, Gurugram, Haryana, India

Marketing Intern at Zaggle, Apr 2022 - Jun 2022 · 3 mos, Mumbai, Maharashtra, India

Marketing Intern at GoodSpace AI, Jan 2022 - Feb 2022 · 2 mos, Remote

Analyst at TresVista, Mar 2021 - Jul 2021 · 5 mos, Pune Division

Education

MBA, Marketing & Strategy, Indian Institute of Foreign Trade

Bachelor of Commerce, Modern Education Society's Ness Wadia College of Commerce, Pune