Headline

A Full Plate of Marketing Expertise with a Side of Strategic Investing.

About

Marketing has been my playground for the last 8+ years. I've been fortunate to work with brands like Manipal Hospitals, Amazon Now, Novo Nordisk, Reliance Yousta, Nestlé and many others, helping bring ideas to life through integrated campaigns across Digital, Production, Print, Influencer and Experiential marketing. Over the years, I've grown from managing campaigns to leading teams and businesses. Today, what I enjoy most is solving problems, building strong client relationships, and creating an environment where people can do their best work. Outside work, I'm usually planning my next trip, hunting for great food, exploring brands that are doing interesting things, or thinking about building something of my own one day. Always happy to connect with people who enjoy good marketing, good conversations and building things that make an impact.

Location

Bengaluru

AI stack

claude code

elevenlabs

ChatGPT

ChatGPT Images

Runway

Suno

Work experience

Group Head - Brand Solutions at SocialPanga, Apr 2026 - Present · 7 mos, Greater Bengaluru Area, Leading campaigns was one challenge. Leading people is an entirely different one. After 7 years in marketing, I'm grateful to step into my new role as Group Head at Social Panga. Over the years, I've had the opportunity to work with brands like Amazon Now, Manipal Hospitals, Novo Nordisk, Reliance Yousta, IIFA Utsavam, Nestlé Munch & Milkybar, Babyshop and many more. Every campaign, every client and every late night has shaped how I think about marketing—not just as communication, but as a business function. This role marks a shift in responsibility. From managing campaigns to building businesses. From executing ideas to enabling teams. From solving today's problems to creating systems that solve tomorrow's. Now be leading an incredible team of 8+ talented individuals while continuing to build integrated campaigns across Production, Experiential, Print, ATL, BTL, Influencer and Digital. There's still a lot to learn, but that's exactly what makes this chapter exciting.

Associate Group Head - Brand Solutions at SocialPanga, Apr 2024 - Mar 2026 · 2 yrs, Greater Bengaluru Area, As an Associate Group Head at Social Panga, I bring five years of experience in the advertising industry, crafting impactful marketing strategies and integrated campaigns that drive meaningful business outcomes. I specialize in leading teams to deliver creative solutions that fuel brand growth, combining strategic thinking with data-driven insights to create campaigns that resonate with the right audience and build long-term client relationships. Over the years, I've had the opportunity to work with leading brands across diverse industries, including: Manipal Hospitals – Driving impactful healthcare campaigns that build trust and connect with patients. Delivered close to 3 big campaigns in this span, Two integrations on IPL being RCB's Healthcare Partner and multiple print & production campaigns along they way. Khimji Jewellers - Seamlessly delivered an entire production, print, ooh, digital campaign with a regional a-lister celebrity, all within 3 weeks from idea to end. (This one was special) Himalaya Wellness – Building holistic wellness narratives that resonate with modern consumers. Yousta – Empowering Gen Z through bold, trend-led brand storytelling. Reliance Industries (Employer Branding) – Showcasing Reliance as an employer of choice through dynamic and aspirational branding. BIAL – Crafting communication that elevates Bengaluru Airport's position as a world-class gateway. ...and many more. The work has been recognised at leading national and international award platforms, including, MMA Smarties, The Shorty Awards, Shorty Impact Awards, ABBYs, MOM - Mommies, SAMMIES, and 30+ other industry recognitions with a total of 60+ awards by now.

Senior Brand Solutions Manager at SocialPanga, Apr 2022 - Mar 2024 · 2 yrs, Bengaluru, Karnataka, India, This was the role where ownership truly began. Leading a team, even if it was just two people, fundamentally changed the way I approached work. It was no longer just about delivering campaigns. It became about enabling others to succeed, transferring knowledge, refining processes, and planning beyond the immediate. The focus shifted from executing today's tasks to thinking months and quarters ahead. While I continued to be deeply involved in campaign execution, I also began making strategic decisions, evaluating ideas, assessing risks, and determining whether a solution would deliver the intended business impact. With guidance from senior leadership, this phase became the foundation of my leadership journey. It taught me how to balance accountability, decision-making, and execution while building confidence in leading people. This role laid the foundation for the leader I continue to become, one built on accountability, curiosity, empathy, and an unwavering focus on delivering meaningful business impact.

Catalog Specialist at Swiggy, May 2018 - Dec 2019 · 1 yr 8 mos, Greater Bengaluru Area

Education

Bachelor of Business Administration - BBA, Business, Management, Marketing, and Related Support Services, Jain (Deemed-to-be University)

Public links

theyashkankaria.work: https://theyashkankaria.work/