Headline

Blending Creative Campaigns with Data Driven Decisions

About

Over the years, I’ve worked on campaigns that start with a story and end with measurable impact. From designing influencer programs to optimizing performance creatives, I help brands show up in ways that feel real, relevant, and rewarding. My work sits at the intersection of creative direction, campaign planning, and performance tracking. From scripting influencer briefs and structuring paid collaborations to managing multiple marketing campaigns, I bring clarity and consistency to a fast-moving content ecosystem. At Kapiva, I’ve led full-scale influencer programs, structured paid collaborations, and worked on product and creative strategies that bridge brand storytelling with measurable ROI. My goal: to craft campaigns that drive awareness, inspire trust, and create lasting consumer relationships.

Location

Bangalore Urban

AI stack

claude

gemini

openai

perplexity

Granola

Microsoft Copilot

Work experience

Senior Marketing Associate at Kapiva | Modern Ayurvedic Nutrition, Nov 2025 - Present · 1 yr, Bengaluru, Karnataka, India, Led brand & category marketing for modern Ayurveda supplements, owning Kapiva’s shilajit energy portfolio. Drove influencer and creator‑led campaigns for energy products from concept to performance tracking. Partnered with creators, agencies, and internal teams to deliver high-ROI, brand-safe content on brand website and marketplaces. Aligned communication with product, design, and performance teams for launches.

Influencer Marketing Manager at The Bear House, Apr 2025 - Sep 2025 · 6 mos, Bengaluru, Karnataka, India

Marketing Lead at Comet, Apr 2024 - Apr 2025 · 1 yr 1 mo, Bengaluru, Karnataka, India, • Led social media content and community engagement for a growing sneaker brand. • Planned and executed influencer campaigns, brand partnerships, and experiential pop-ups. • Managed end-to-end campaign execution for product launches, raffles, and sales events. • Curated offline brand activations and in-store setups for retail visibility. • Collaborated with designers, photographers, and supply teams for shoot coordination and product storytelling. • Built loyalty programs and offered exclusive access to retain high-value customers. • Tracked engagement metrics, UGC, and ROI to optimize content and community building and engagement strategy

Launch Manager at cure.fit (cult.fit), Mar 2023 - Mar 2024 · 1 yr 1 mo, New Delhi, Delhi, India, • Oversaw the launch and renovation of partnered gyms across Delhi NCR. • Coordinated between gym owners, operations, and IT teams to ensure timely setup and readiness. • Conducted on-site visits for quality checks and alignment with brand standards. • Managed project timelines and ensured smooth execution within defined deadlines. • Worked closely with cross-functional teams to maintain operational efficiency and brand consistency.

Education

Integrated BBA + MBA, International Business, amity University

Study Abroad Programme, International/Global Studies, Birkbeck, University of London

Public links

docs.google.com: https://docs.google.com/document/d/11OuK2TJNHWBGgeyBM2tYFdtGSZoBiobtW4rOxdJzwdM/edit?usp=drivesdk