About
39% revenue growth in 6 months | 54% Hook Hold Rate | Performance Creative & Creative Strategy I build creative that doesn’t just look good, it moves metrics and drives business growth. My work sits at the intersection of performance marketing and creative strategy, combining consumer insights, sharp hooks, storytelling and creative testing to build content that gets attention and converts. I work across performance creative, campaign strategy, social content, scripting, creator-led content and creative direction, with a constant focus on understanding what makes people stop, watch, click and buy. In the last 6 months, the work I’ve been involved in has contributed to 39% revenue growth, while improving Hook Hold Rate to 54% through a more performance-led approach to creative. Creative thinking. Performance mindset. Measurable growth.
Work experience
Creative lead Men’s Health at Kapiva, Feb 2026 - Present · 10 mos, Bengaluru, Karnataka, India
Associate Marketing Manager at Kapiva, Jan 2025 - Feb 2026 · 1 yr 2 mos, On-site
Sr. Creative Strategist at Lit Entertainment Co., Oct 2024 - Feb 2025 · 5 mos, Ahmedabad, Gujarat, India
Head of Media Production at 500x, Feb 2022 - Aug 2024 · 2 yrs 7 mos
Director at Interplay, Jun 2019 - Aug 2024 · 5 yrs 3 mos, Ahmedabad Area, India
Video Production Manager at 10th Floor Mediaworks, Apr 2019 - Aug 2024 · 5 yrs 5 mos
Director at 10th Floor Mediaworks, Feb 2019 - Aug 2024 · 5 yrs 7 mos
