---
title: "Yash Chaudhary - Product Marketing Manager in Greater Delhi Area | Tal"
description: "Meet Yash Chaudhary, I help products win in crowded markets through clear positioning & narrative | Product Marketing & GTM | AI, SaaS & Education based in Greater Delhi Area. AI stack includes claude code, claude, and elevenlabs. Explore public work links including yash-chaudhary.netlify.app."
image: "https://tal.club/meet/yash-chaudhary/share-image"
---

# Yash Chaudhary on Tal

## Headline

I help products win in crowded markets through clear positioning & narrative \| Product Marketing & GTM \| AI, SaaS & Education

## About

I’ve always been drawn to building things\. I grew up in a small town in Western UP, where startups, technology, and the world of building businesses felt quite far away\. But I was always curious about how things worked, why people chose certain products, and what made something valuable to them\. That curiosity took me through sales, entrepreneurship, education, product, marketing, and growth\. Today, I work in Product Marketing and GTM, at the intersection of product, customer, and business\. A lot of my work starts before the execution\. I try to understand: Who are we building for? What do they actually care about? Why should they choose us? And how do we take that story to the right people? I’ve built an education business with a creator, worked with entrepreneurs, consulted for colleges and D2C businesses, and now work with AI products in the government ecosystem\. Across these experiences, I’ve worked on product positioning, GTM, customer research, launches, messaging, communities, adoption, and brand narrative\. What keeps me interested is the problem behind the work: understanding people, making sense of a complex product, and finding the simplest way to make it matter to the right audience\. That’s the kind of work I want to keep doing, with people and products I genuinely believe are worth building\.

## Location

Greater Delhi Area

## AI stack

claude code

claude

elevenlabs

lovable

notion

openai

## Work experience

Product Marketing Manager at ConveGenius\.AI, Aug 2025 \- Present · 1 yr 2 mos, Delhi, India, I drive marketing and positioning for SwiftChat, an AI\-led platform implemented in partnership with state governments to improve learning outcomes\. The product today reaches 150M\+ students across India’s public school system\. Alongside this, I am leading the launch of India’s first social\-media\-style community for teachers and students, turning SwiftChat from a utility tool into an engagement platform\. This role gives me a front\-row seat to how large\-scale government initiatives in education are executed, while letting me apply growth and community\-building strategies at a national level\.

Program Consultant at K\.R\. Mangalam University, Jul 2025 \- Aug 2025 · 2 mos, Gurugram, Haryana, India, Building India’s first degree in Content Creation & Emerging Media \(SEMCE\) with the university team\. I lead the program’s market positioning, shape its GTM strategy, and work on improving the overall community experience\. My focus is on making the program aspirational for students while setting it apart from traditional higher education models\.

Marketing Consultant at RAD LVNG, Jul 2025 \- Jul 2025 · 1 mo, Noida, Uttar Pradesh, India, Worked directly with the founder of Rad Living, a premium home fragrance brand, to revamp their D2C funnels and marketing flows\. Audited the website, built category\-specific funnels \(candles, décor, gifting\), and designed WhatsApp \+ email automations on Shopify/BiteSpeed\. Applied neuromarketing principles to create emotionally intelligent, brand\-first copy that elevated Rad Living’s premium positioning\. These initiatives improved funnel performance and drove a \~10% increase in monthly revenue within one campaign cycle\.

Product Marketing Manager at Burner Digital, Jan 2023 \- Aug 2025 · 2 yrs 8 mos, Noida, Uttar Pradesh, India, I joined Brightso \( part of Burner Digital group\) as the first hire, with a simple goal to take it from an idea to a brand\. With a deep interest in education and a builder’s mindset, I began by conducting consumer research \- visiting 10 colleges and speaking to over 200 students to understand what young learners truly want\. Over the last two years, I’ve built five products that reflect the founder’s personality and shaped the brand positioning of Brightso as India’s first Content Creation School\. Together, we’ve taught over 1,00,000 learners\. My core contributions lie in product development, GTM and launch strategy, marketing, and building and leading the team\.

Founding Member at Brightso, Jan 2023 \- Aug 2025 · 2 yrs 8 mos, Noida, Uttar Pradesh, India, I co\-built Brightso with Shlok Srivastava \(Tech Burner\) and Yuvraj Bhati, shaping it into India’s first Content Creation School\. Starting with just an idea, I built five digital products, led an 5\-member team, and scaled the platform to over 1,00,000 learners and ₹3Cr\+ revenue\. Along the way, I forged key partnerships, including with Physics Wallah \(PW Skills\), to launch a national\-level Content Creation course\. These experiences gave me end\-to\-end exposure in product, growth, and brand building from zero to scale\.

## Education

Master of Business Administration \- MBA, Marketing, amity university noida

BCA, Computer Science, Galgotias university

## Public links

- yash\-chaudhary\.netlify\.app: https://yash\-chaudhary\.netlify\.app/

[View the original profile](https://tal.club/meet/yash-chaudhary)

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