About
Hi, I work as a Product Marketing Manager focused on driving go-to-market success and pipeline impact for our TCS Platform Solution (Chroma - HRMS software, TAP - Procurement management Software and ERP on Cloud - SAP Mordenization Platform) . My role begins with deep market intelligence, understanding target personas, mapping pain points, identifying market gaps and tracking competitor moves and industry trends. This forms the foundation for crafting sharp value propositions. From there, I lead the go-to-market strategy, which includes defining product positioning, selecting the right channels, and building compelling narratives through media, analyst relations, and internal collaboration. On the sales enablement and content side, I develop high-impact assets like blogs, white papers, case studies, videos, and sales decks, while also working on social and PR coverage to increase visibility and trust. For lead generation and funnel management, I work across inbound channels, leverage third-party data sources like Zoom Info, D&B, Sales Navigator, Apollo.io and support email marketing and paid campaigns to drive qualified traffic. I closely track and analyze performance metrics, MQL to SQL conversions, CTR, lead quality and website engagement helping us continuously optimize both our messaging and targeting. Overall, my goal is to ensure the product resonates with the right audience, our messaging stays competitive, and we empower sales to win more deals faster.
Work experience
Product Marketing Manager at Tata Consultancy Services, Sep 2023 - Present · 2 yrs 8 mos, Pune District, Maharashtra, India
Data Analyst Intern at KPMG, Jun 2023 - Jul 2023 · 2 mos
Management Intern at Motilal Oswal Financial Services Ltd, Sep 2022 - Nov 2022 · 3 mos
