---
title: "Yash Arora - Head of Engineering in Bengaluru | Tal"
description: "Meet Yash Arora, Engineering Leader | Building Live2.ai | Tech @ Woovly | Fellow @ GrowthX based in Bengaluru. AI stack includes antigravity and claude code."
image: "https://tal.club/meet/yash-arora-1/share-image"
---

# Yash Arora on Tal

## Headline

Engineering Leader \| Building Live2\.ai \| Tech @ Woovly \| Fellow @ GrowthX

## About

Engineering leader with 10\+ years building consumer SaaS products and scaling for millions of users\. At Live2\.ai, led engineering to launch a Shoppable Interactive Video SaaS that reached $2\.5M ARR in 9 months\. At Woovly, scaled the platform to 300k\+ DAU / 3M\+ MAU, improved system reliability and reduced ops costs through cloud\-native design and automated CI/CD\. I hire and mentor engineering folks, design fault\-tolerant architectures \(GKE/GCP\), and run compliances \(SOC2, ISO27001, GDPR\)\. Open to conversations about engineering leadership, product\-led growth, and interactive commerce\.

## Location

Bengaluru

## AI stack

antigravity

claude code

## Work experience

Head of Engineering at live2\.ai, Dec 2023 \- Present · 2 yrs 9 mos, Bengaluru, Karnataka, India, Live2\.ai empowers consumer brands, retailers and publishers to manage and deliver rich media at global scale\. The platform combines an AI\-driven content DAM with shoppable videos, live commerce and social walls to centralise assets and push them seamlessly across owned digital properties and partner channels\. Interactive elements \(polls, quizzes, feedback\) and simulcasting are enhanced with Generative AI for content curation and personalisation — automatically creating captions, product highlights, recommendations and dynamic creative variations that boost engagement and conversions while giving organisations full ownership of customer data\. As Head of Engineering, I conceptualised and launched the platform from the ground up, achieving USD 2\.5 M ARR within 9 months\. I led a 20\+ person team on GCP/GKE with autoscaling and compliance \(SOC 2, ISO 27001, GDPR\), delivering a 40% reliability gain and 35% cost reduction while maintaining high availability\.

Head Of Engineering at Woovly, Jul 2019 \- Present · 7 yrs 2 mos, Bengaluru South, Karnataka, India, Woovly is a social discovery and commerce platform enabling users to explore, share and shop lifestyle products through short videos and community interaction\. It blends content, influencer\-driven discovery and shopping to create an engaging “shop\-socially” experience\. Engineered and scaled the platform from 0→1 across web and mobile, reaching 300k\+ daily active users and 3M\+ monthly active users\. Applied expertise in cloud architecture \(AWS EC2, RDS, Lambda\), microservices, Node\.js and distributed systems to deliver high\-availability services and automated CI/CD pipelines\. Implemented data\-driven analytics — funnel analysis, cohort analysis, heatmaps — to optimise conversion rates and improve user experience\. Exercised engineering leadership, agile practices, stakeholder collaboration and team mentoring to grow a high\-performing engineering team and ensure efficient product delivery\.

Software Engineering Manager at Woovly, Jul 2017 \- Jul 2019 · 2 yrs 1 mo, Bengaluru Area, India

Senior Technical Developer at Prowareness, May 2016 \- Jul 2017 · 1 yr 3 mos, Bengaluru Area, India, At Prowareness, delivered end\-to\-end feature development for enterprise web applications while maintaining code quality and reducing technical debt\. Worked closely with architects to take key design decisions and implemented best\-practice software design patterns, microservices, and distributed systems principles\. Operated in an Scrum environment, also taking on Scrum Master responsibilities for sprint planning and client reviews\. Built strong skills in stakeholder communication, sprint reviews, and iterative delivery, ensuring features met client expectations and timelines\.

Associate Software Engineer at Clinisys, Mar 2014 \- May 2016 · 2 yrs 3 mos, Bengaluru Area, India

## Education

Product & Growth, GrowthX®

Bachelor of Technology \- BTech, Computer Science, Manav Rachna International University

[View the original profile](https://tal.club/meet/yash-arora-1)

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