---
title: "Yash Sanghi - Product Manager in Kolkata | Tal"
description: "Meet Yash Sanghi, Product Manager | AI, CRM & Customer Experience | Built Chatbot, Voicebot & Field Tech Products | Driving Digital Transformation at Orient Electric based in Kolkata. AI stack includes langgraph, llava, and metaai."
image: "https://tal.club/meet/yash-18/share-image"
---

# Yash Sanghi on Tal

## Headline

Product Manager \| AI, CRM & Customer Experience \| Built Chatbot, Voicebot & Field Tech Products \| Driving Digital Transformation at Orient Electric

## About

I am a Product Manager currently working at Orient Electric \(CK Birla Group\), where I build AI\-driven customer experience and field service products across CRM, automation, conversational AI, and technician ecosystems\. Over the past 2\+ years, I have led multiple 0\-to\-1 product launches including: • AI chatbot \(Haptik\) • AI voicebot \(Engagely\.ai\) • Technician field mobility app • E\-Warranty platform • CSAT & NPS systems Some key outcomes: • Increased chatbot\-led ticket share from 3% to 25% • Improved non\-voice support adoption from 7% to 31% • Improved NPS from \-19 to \+42 • Built products for 1,600\+ pan\-India field technicians My work sits at the intersection of: • Product Management • AI & Automation • Customer Experience • CRM & Field Service Digitization Coming from a Computer Science background and MBA in Marketing from SCMHRD Pune, I enjoy combining technology, business thinking, and customer behavior to solve large\-scale operational and user experience problems\. Core areas of interest: Product Strategy \| AI Products \| Conversational AI \| Customer Experience \| CRM \| Field Tech \| Automation \| Digital Transformation

## Location

Kolkata

## AI stack

langgraph

llava

metaai

opencode

## Work experience

Product Manager at Orient Electric, Jun 2025 \- Present · 1 yr 1 mo, Product Manager \| June 2025 – Present Leading digital product initiatives across AI, CRM, customer experience, and field service transformation at Orient Electric\. • Led launch and scale\-up of AI chatbot platform \(Haptik\), increasing chatbot\-led ticket registrations from 3% to 25% • Worked on rollout of AI voicebot automation \(Engagely\.ai\) for repetitive customer support use cases and IVR optimization • Driving CRM enhancements, workflow automation, and API\-based integrations to improve operational efficiency • Built and scaled technician mobility solutions for 1,600\+ field technicians across India, improving adoption and workflow visibility • Worked on customer journey optimization initiatives contributing to significant improvement in CSAT and NPS metrics • Collaborate with cross\-functional stakeholders including business, operations, service teams, and developers for product delivery • Prepare PRDs, user stories, process flows, and roadmap requirements for digital transformation initiatives

Management Trainee at Orient Electric, Jun 2024 \- May 2025 · 1 yr, Worked on digital transformation and customer support digitization initiatives across CRM and service operations\. • Supported implementation of digital warranty registration platform and customer support automation initiatives • Coordinated with internal teams and technology partners for CRM enhancements and process optimization • Worked on service process digitization, technician workflow tracking, and operational reporting • Assisted in rollout of customer experience initiatives including CSAT and feedback systems • Contributed to requirement gathering, testing, stakeholder coordination, and implementation support for digital projects

Digital Marketing Intern at ICICI Home Finance Company Limited, Dec 2023 \- Jan 2024 · 2 mos, Mumbai, • Worked on digital marketing and social media initiatives for customer engagement and brand visibility • Conducted competitor benchmarking and market analysis across BFSI brands to identify digital communication trends • Supported campaign planning, content ideation, and Instagram marketing initiatives • Contributed to mascot launch and brand communication activities for customer outreach • Coordinated with internal stakeholders on digital campaign execution and engagement tracking

Summer Intern at DCM Shriram LTD, Apr 2023 \- May 2023 · 2 mos, Delhi, India

Programmer Analyst at Cognizant, Jun 2021 \- May 2022 · 1 yr, Hyderabad, • Worked on backend database operations and workflow automation for enterprise\-level projects • Used MySQL for data processing, query optimization, and schema\-level operations • Collaborated with cross\-functional teams to support application and database\-related requirements • Contributed to process automation initiatives to improve operational efficiency and reduce manual effort • Gained exposure to enterprise systems, agile workflows, and large\-scale technology delivery environments

## Education

Master of Business Administration \- MBA, Marketing, Symbiosis Centre for Management and Human Resource Development

Bachelor of Technology \- BTech, Computer Science, University of Engineering & Management \(UEM\)

[View the original profile](https://tal.club/meet/yash-18)

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