---
title: "Yash P. - Marketing Manager in Mumbai | Tal"
description: "Meet Yash P., Marketing Manager | Partnership Marketing | Strategic Alliances | GTM Strategy | Revenue Growth | Stakeholder Management based in Mumbai."
image: "https://tal.club/meet/yash-159/share-image"
---

# Yash P\. on Tal

## Headline

Marketing Manager \| Partnership Marketing \| Strategic Alliances \| GTM Strategy \| Revenue Growth \| Stakeholder Management

## About

Brand Strategy and Marketing professional with 11\+ years of experience developing integrated communication strategies, brand positioning, and high\-impact marketing initiatives across Technology, BFSI, Infrastructure, Sustainability, Manufacturing, and Enterprise sectors\. Currently working as a Marketing Manager at ET Edge \(Times Group\), leading strategic marketing for flagship leadership platforms and partnering with enterprise clients to translate business objectives into compelling brand narratives, communication strategies, and integrated campaigns\. Recognised for quickly understanding new industries, building persuasive strategic presentations, developing market\-focused communication plans, and consistently delivering measurable business outcomes through collaboration, innovation, and stakeholder engagement\. CORE COMPETENCIES \-Brand Strategy & Positioning \-Communication Planning \-Integrated Marketing Strategy \-Go\-to\-Market Planning \-Strategic Partnerships \-Brand Narrative Development \-Marketing Research & Market Analysis \-Consumer & Audience Understanding \-Thought Leadership Marketing \-Client & Stakeholder Management \-Presentation & Pitch Development \-B2B & Enterprise Marketing \-Cross\-functional Leadership \-Team & Agency Management \-Media Planning & Budgeting

## Location

Mumbai

## Work experience

Marketing Manager at ET Edge, Oct 2025 \- Present · 10 mos, • Lead strategic marketing and communication planning for flagship leadership platforms including ET NOW Global Business Summit, translating business objectives into integrated campaigns and premium brand experiences\. • Designed and executed the visibility strategy for the Global Business Summit featuring the Hon’ble Prime Minister of India as keynote speaker, ensuring marketing aligned with the stature of one of India’s premier business forums\. • Built and managed a strategic ecosystem of 100\+ media and promotional partnerships, including airports, premium outdoor media, cinema networks, corporate parks, business clubs, digital platforms, and experiential channels to maximize national visibility\. • Introduced innovation\-led engagement initiatives, including AI\-powered interactive brand experiences, enhancing delegate engagement and reinforcing the summit’s premium positioning\. • Lead marketing for IBM Consulting Forum 2026 and the USBRL – AFCONS Infrastructure Event, partnering directly with enterprise stakeholders to define positioning and manage campaigns end\-to\-end\. • Developed strategic pitch decks, marketing plans, and communication frameworks that contributed directly to successful client acquisition and project approvals\. • Collaborate closely with leadership, editorial, sales, partnerships, production, and creative teams to ensure marketing initiatives align with commercial objectives and long\-term brand positioning\.

Assistant Marketing Manager at ET Edge, Oct 2023 \- Oct 2025 · 2 yrs 1 mo, • Developed integrated marketing strategies for flagship platforms including ET NOW Global Business Summit, Asian Business Leaders Conclave, DataCon Summit, Supply Chain Management Fest, Best Brands for Women, Global Sustainability Alliance Summit, and Best Organisations for Women\. • Created brand positioning, campaign narratives, communication frameworks, and marketing roadmaps tailored to diverse industries and executive audiences\. • Secured over ₹8 Crore in strategic barter partnerships, significantly expanding marketing reach while optimising promotional investments for GBS & SCM Fest alone\. • Led multi\-channel marketing initiatives across digital, websites, email, social media, PR, outdoor media, and partner ecosystems, supporting delegate acquisition and sponsorship objectives\. • Received the Best Performer Award \(February 2024\) for outstanding ownership, performance, and business impact\.

Assistant Manager at Hannover Milano Fairs India Pvt\. Ltd, Aug 2018 \- Oct 2023 · 5 yrs 3 mos, Maharashtra, India, • Marketing: Managing media coordination, public relations, and barter agreement negotiation for premier international events including DOMOTEX Worldwide, Hannover Messe, LIGNA, Interschutz, and EMO Hannover\. Orchestrated seamless execution of social media strategies, elevating the online presence of Hannover Milano Fairs India Pvt\. Ltd\. • Sales : Led sales efforts for DOMOTEX Worldwide\. Effectively contributing to the planning and execution of annual events in different regions\. Achieving sales targets through strategic planning, client relationship management, and effective negotiation skills\. Representing over 450 Indian companies in the German edition \(DOMOTEX Hannover\) in January\. Successfully expanded the reach to international markets through the China edition \(DACHATEX Asia/Chinafloor \- DACF\) held in Shanghai every May and the Turkey edition \(DOMOTEX Turkey\) in July\. • Campaign Coordination: Expertise in campaign management for a diverse range of global events, including LIGNA, Labvolution, Industrial Transformation Mexico, Asia\-Pacific & USA, WIN EURASIA, CeMAT Australia, AFAC, Interschutz, DOMOTEX Worldwide, Hannover Messe, LIGNA, and EMO Hannover\. Collaborated cross\-functionally to ensure each campaign's success, resulting in heightened engagement and brand recognition\. • Data\-driven lead Generation: Acquiring data resources from competing trade shows and industry associations\. Proactively expanded the customer base by cultivating new contacts through live events and networking functions, fostering potential customer relationships \(Exhibitors, Visitors, and Media Partners\)\.

Business Development Manager at Z\-BAC Adventure Institute Pvt Ltd, Aug 2017 \- Jul 2018 · 1 yr, Mumbai Area, India, Professional Achievements: \- • Business Development Expertise: Proactively generated new business opportunities for corporate training programs and customized fun outings, resulting in increased revenue\. Over\-achieving monthly Sales Targets\. • Strategic Sales & Client Management: Orchestrated successful sales strategies across diverse industry segments for corporate training programs\. Cultivated and managed robust client relationships, bolstering client satisfaction and repeat business\. Crafted tailored proposals and program designs, meeting clients' unique needs\. • Event Planning & Coordination: Spearheaded the sales and coordination of fixed events, collaborating with online platforms and executing seamless event planning\. Established partnerships with vendors, facilitators, and competitors to enhance offerings and maintain industry leadership\. Expertly ideated, planned, promoted, sold, and serviced 12 events in 2 months, achieving a 100% success rate\. • Innovative Marketing Initiatives: Introduced themed events and customized online promotion strategies, increasing event engagement and participation\. Optimized the user\-friendliness of the main website and landing page, enhancing the online experience\. Developed personalized brochures to effectively showcase various program offerings\. • Competitive Analysis & Strategic Reporting: Stayed current with industry competitors' rates, packages, and deliverables, enabling informed decision\-making\. Aligned sales and marketing efforts with profitable objectives, contributing to business growth\. Provided regular, insightful reports to Directors, ensuring transparency and strategic alignment\.

Client Relationship Associate at BookEventz\.com, Jan 2017 \- Aug 2017 · 8 mos, India, Responsibilities: \- • Drive venue sales through effective client engagement and relationship building\. • Plan events comprehensively, overseeing all logistical aspects for seamless execution\. • Sell ancillary services to enhance the event experience and meet client requirements\. • Promote and sell packages, venues, and ancillary services for various event types\. • Coordinate with vendors to fulfil event requirements and negotiate terms\. Recognition: \- • Awarded the "Best Performer of the Month" in March’17 for exceptional contributions\.

Project Executive at Hannover Milano Fairs India Pvt\. Ltd, Jan 2015 \- Dec 2016 · 2 yrs, Mumbai Area, India, Conducted market research and competitor analysis to identify target industries and prospective exhibitors for international trade fairs\. Understood client business objectives and recommended tailored exhibition solutions through consultative selling\. Coordinated end\-to\-end project execution, collaborating with clients and internal teams to ensure seamless delivery\. Delegate Acqisition overachiving the taget by 150%

## Education

Post Graduate Diploma in Management, Marketing, Welingkar Institute of Management

T\.Y\. \(B\.Com\.\), Bachelor of Commerce, University of Mumbai

[View the original profile](https://tal.club/meet/yash-159)

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