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Yash Shlaya

Marketing & Finance Professional | MBA 2026 Focused on intersection of Consumer Behavior and Strategic MarCom. I bring a financial perspective to marketing, ensuring brand initiatives are both creative and profitable

Firozabad

< 1 year of work experience

Eduax Company
Sep 20252 mosOct 2025

Led market research, brand promotion, and customer engagement strategies, contributing to a 20% increase in campaign response rates over the internship period. Drove creation of marketing plans and analysis of consumer behavior, supporting 5+ campaigns across digital and offline platforms and improving audience targeting accuracy by 15%. Enhanced communication, collaboration, and analytical skills while contributing to a 25% boost in brand visibility through coordinated social media and on-ground initiatives.
Eduax Company
Sep 20252 mosOct 2025

B2B Data Analysis & Reporting: Evaluated consumer behavior and sales datasets and corporate performance metrics, leveraging deep data insights to improve strategic targeting accuracy by 15%. Corporate Communication & Lead Mapping: Handled corporate communications and business query resolutions, ensuring high client engagement and smooth operational workflow. Problem-Solving & Pipeline Management: Managed multiple simultaneous market research pipelines under strict deadlines, cultivating cross-functional collaboration and achieving a 25% boost in strategic brand visibility.
Eduaxs Solutions
Aug 20253 mosOct 2025

Noida, Uttar Pradesh, India

Education

Dr. A.P.J. Abdul Kalam Technical University (AKTU), Lucknow

Master of Business Administration - MBA, Marketing

Dr. A.P.J. Abdul Kalam Technical University (AKTU), Lucknow

20242 yrs2026

Bachelor of Business Administration - BBA, Business Administration and Management, General

SRK Institute of Management & Computer Education

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Headline

Marketing & Finance Professional | MBA 2026 Focused on intersection of Consumer Behavior and Strategic MarCom. I bring a financial perspective to marketing, ensuring brand initiatives are both creative and profitable

About

Eduaxs Solutions benefited from contributions as a Sales Manager during a three-month tenure, where marketing strategies and client communication were leveraged to support business objectives. The role emphasized collaboration and strategic positioning to enhance organizational growth. Currently pursuing an MBA in Marketing at Dr. A.P.J. Abdul Kalam Technical University (AKTU), building on a foundational BBA in Business Administration and Management. Core competencies include marketing communications planning, consumer behavior, and positioning, with a focus on applying these skills to foster business success.

Location

Firozabad

Work experience

Intern at Eduax Company, Sep 2025 - Oct 2025 · 2 mos, Led market research, brand promotion, and customer engagement strategies, contributing to a 20% increase in campaign response rates over the internship period. Drove creation of marketing plans and analysis of consumer behavior, supporting 5+ campaigns across digital and offline platforms and improving audience targeting accuracy by 15%. Enhanced communication, collaboration, and analytical skills while contributing to a 25% boost in brand visibility through coordinated social media and on-ground initiatives.

Growth Specialist at Eduax Company, Sep 2025 - Oct 2025 · 2 mos, B2B Data Analysis & Reporting: Evaluated consumer behavior and sales datasets and corporate performance metrics, leveraging deep data insights to improve strategic targeting accuracy by 15%. Corporate Communication & Lead Mapping: Handled corporate communications and business query resolutions, ensuring high client engagement and smooth operational workflow. Problem-Solving & Pipeline Management: Managed multiple simultaneous market research pipelines under strict deadlines, cultivating cross-functional collaboration and achieving a 25% boost in strategic brand visibility.

Sales Manager at Eduaxs Solutions, Aug 2025 - Oct 2025 · 3 mos, Noida, Uttar Pradesh, India

Education

Master of Business Administration - MBA, Marketing, Dr. A.P.J. Abdul Kalam Technical University (AKTU), Lucknow

Bachelor of Business Administration - BBA, Business Administration and Management, General, SRK Institute of Management & Computer Education

Yash Shlaya - Intern in Firozabad | Tal