Headline

Brand Solutions & Partner Strategy | Amazon Ads Creator Program | Creator Commerce | Scalable Affiliate Networks

About

At Amazon Ads, my role entails helping brands to design right mix of ad product+ marketing to sell better and build brand equity . Prior to this I was with Kellogg Company as an AM for General Trade, managing P&L, brand distribution and building infrastructure. I have an MBA from (XIMB) Xavier Institute of Management Bhubaneshwar. I have specialized in Marketing. I am a BSc Biotechnology graduate from Wilson College, Mumbai where I was the department topper for two consecutive years. I was also elected as the Women Representative as well as the Biotechnology Representative for two consecutive years and thus was a part of the Student Council. I was awarded "Best All Rounder:2017 Batch" for balancing and excelling in my academics along with extra-curricular activities. I am quite inquisitive about things that are new to me and therefore I constantly look up for opportunities to learn and understand. Pushing my limit is my mantra and it keeps me on my toes. Observing and studying various aspects of human behavior in a group makes me learn through my experience and therefore I always look forward to such ventures. Books interest me a lot and thereby I believe strongly in the essence of reading and the massive impact it has on our thoughts and action.

Location

Bengaluru

AI stack

antigravity

codex

Work experience

Affiliate Marketing Manager at Amazon, Mar 2026 - Present · 6 mos, Bengaluru, Karnataka, India, Amazon Ads Creator Program- I sit at the intersection of brand goals and digital distribution, transforming marketing objectives into high-performing, multi-platform campaigns. By leveraging the unique strengths of Telegram, Instagram, Interstitial Ads, Cashback platforms, and Premium Editorial content, I design end-to-end Brand Solutions that deliver measurable growth over strategic timelines.

Brand Advertising Manager at Amazon, Mar 2024 - Mar 2026 · 2 yrs 1 mo, Mumbai, Maharashtra, India, I design, execute, and measure digital advertising plans for apparel brands on Amazon to ensure a consistent brand presence across all customer touchpoints, both on and off Amazon—helping drive growth and maximize brand impact

Assistant Manager- General Trade at Kellogg Company, Sep 2022 - Feb 2024 · 1 yr 6 mos, Kolkata, West Bengal, India, Responsibilities - Overall Sales and distribution- Value & and volume Sales Planning and People management - NP launch and GTM- Chocos Hershey's, Chocolate Muesli, Pringles Tangy Tomato Twist - Demand Planning -SKU level with Retail Environment mapping - Customer Acquisition-identifying untapped catchments and designing BTL activities - Market research and competition benchmarking - Dealer Management & Credit Control - Inventory Management & Planning - Hiring and Retention Awards & Recognitions - Kellogg's Achiever -For ramping up media plan with trade inputs and visibility elements and driving hyper-local activation to create best-in-class visibility in the category in Sept'23 - Q2'23 clocked 3-digit growth over Q1'23 for Pringles in the Kolkata metro Cluster -100% Bills Cut on AOP YTD-August'23- Highest in East Region -Highest Wholesale Channel growth and performance for Kolkata Metro region in East, April 2023

Relationship Manager (SMEG)-Small Medium Enterprises Group at ICICI Bank, Apr 2022 - Jul 2022 · 4 mos, Fort, Mumbai

Content Marketing - Live Project at Bolstart, Jul 2021 - Sep 2021 · 3 mos, Pune Division, Maharashtra, India, - Email marketing using Mailchimp and weekly detailed analysis - Social Media Copywriting - Blog writing - Video content planning and script creation

Core Member at SpeakUp! - The Oratory Committee of XIMB, Mar 2021 - Mar 2022 · 1 yr 1 mo, Bhubaneswar, Odisha, India

Shadow Member at SpeakUp! - The Oratory Committee of XIMB, Sep 2020 - Mar 2021 · 7 mos, Bhubaneswar, Odisha, India

Education

MBA-BM (Master Of Business Administration (Business Management)), Xavier Institute of Management(XIM Bhubaneswar)

Bachelor of Science - BSc, Biotechnology-86%, Wilson College Chowpatty Mumbai 400 007