Headline

Creative Lead @PhonePe | Branding, Campaigns, Motion & Digital

About

As a Lead Brand Designer at PhonePe, I craft purposeful brand identities and cohesive design systems that enhance visual storytelling across in-app experiences, marketing campaigns, and motion design. At Fryed Advertising, I led creative campaigns for luxury fashion, lifestyle, and hospitality brands - producing packaging, video ads, and integrated marketing for both global and domestic clients. With a BFA in Applied Arts from the College of Fine Arts, Trivandrum, my journey has evolved from Art Director at Fryed Advertising to Senior and Lead Brand Designer at PhonePe, driven by a passion for design that connects people and brands through clarity and creativity.

Location

Bengaluru

AI stack

claude

elevenlabs

gemini

Adobe Firefly

ChatGPT

ChatGPT Images

Work experience

Lead Brand Designer at PhonePe, Sep 2023 - Present · 3 y 2 mo, On-site

Senior Brand Designer at PhonePe, Feb 2022 - Aug 2023 · 1 yr 7 mos, Bengaluru, Karnataka, India, • Designed the logo for the Indus App Store, positioning it as a strong competitor to major platforms like Google Play and the Apple App Store. • Executed CRM creatives (static and motion) aligned with brand guidelines, including in-app landing pages and banners, and created social media creatives (static and video) consistent with the brand’s visual language to enhance engagement. • Developed marketing collaterals for online and offline channels, strengthening overall brand visibility. • Collaborated with cross-functional teams to ensure cohesive branding and messaging across all platforms.

Senior Art Director at Fryed Advertising, Jul 2016 - Feb 2022 · 5 yrs 8 mos, bangalore

Education

college of fine arts kerala

Bachelor's degree, Design and Applied Arts, college of fine arts trivandrum