Headline

Product Builder | Product Manager & Product Designer | Discovery to shipped product | B2B SaaS

About

I'm a product builder, product manager and product designer in one at Zobaze Technologies, a B2B billing and POS SaaS used in 180+ countries. I started in customer success, built the company's reseller channel across 13 countries, and moved into product when it became obvious that the person who had talked to 1,000+ customers should have a say in what gets built. That's still what I believe: you can't decide what to build for people you haven't sat with. Every feature I've shipped started in a review, a support call or a shop visit before it became a spec. Two examples — Activity History, now used by ~70% of paid accounts every week, and Stock Health Score, which moved ~30% of users to consistent stock updates. A pattern I've noticed in myself: I tend to start the things nobody assigned. The reseller channel, the company's first design system, a companion app that hit 50k downloads each began as "someone should do this," and then I did. I build with AI so the production work is fast and my time goes to the decisions: what to solve, what to cut, whether it worked. If you're building a product where the hard part is getting real users to adopt it, I'd like to hear how you're approaching it.

Location

Hyderabad

AI stack

antigravity

claude code

codex

gemini

grok

obsidian

Work experience

Product Designer & Product Manager at Zobaze, Dec 2023 - Present · 2 yrs 10 mos, Co-own product decisions for Zobaze's core POS app and Bizli, a lighter entry-level billing app that brings first-time users into the main product. Priorities: retention and premium conversion. I own the loop from discovery to post-launch measurement (problem framing, prioritisation, PRDs and specs, prototyping, tracking events, funnel analysis) and design the solutions myself. • Launched Activity History, a plain-language record of what changed in the shop and when; ~70% of paid accounts now check it 3–4 times a week. Identified the need from a recurring pattern in support conversations (stock mismatches, missing sales, "who did this?") and prioritised it as a retention lever. • Moved ~30% of users to consistent inventory updates with Stock Health Score, a card-swipe model that surfaces only items needing attention, replacing item-by-item forms that owners with 1,000+ SKUs had stopped using. • Bizli: 50,000+ downloads, ~3,000 active users and 1,000–2,000 businesses migrated into the core product. Co-led it from research to launch in one month for micro-retailers not yet ready for a full POS; owned scope, PRD, launch plan and initial ASO. • Run activation experiments through Netcore (onboarding variants, demo vs. no-demo paths, nudges to core actions) with Amplitude funnels on every launch. • Built Zobaze's first design system, reverse-engineered from the codebase into a Material-based token system, and moved its tokens into Android code with the developer. • Prototype and spec with AI tools (Claude Design, Figma Make), shortening the cycle from spec to build.

Startup Generalist: Customer Success, B2B Reseller Sales & Growth at Zobaze, Feb 2021 - Dec 2023 · 2 yrs 11 mos, Early team member. Built the customer-facing functions from scratch and owned early go-to-market execution. • Identified the reseller opportunity, starting with white-label deals and then a commission-based distribution model, and built the program: partner selection, pricing, pitch decks, onboarding, sales playbooks. Onboarded 20 resellers (2 white-label) across 13+ countries in the GCC, Africa and Asia within a year; now an independent revenue vertical run by a sales team. • Built customer success from scratch for users in 180+ countries, covering onboarding workflows, chat automation, a help centre, a full tutorial video library and proactive support via Intercom. This let a 3-person team support a global user base, with most routine questions resolved through self-serve rather than tickets. • Set up the early product-education and acquisition channels (YouTube tutorials, Play Store listing fundamentals, first paid campaigns) before a marketing team was hired, giving the product its first organic growth engine. Contributed to 2M+ downloads, mostly organic. • 1,000+ customer conversations across support, sales and research, the evidence base behind every product decision since.

Co-Founder at Zayra Decors, Jan 2020 - Jan 2021 · 1 yr 1 mo, Kerala, India, Co-founded a design-led furniture and home decor venture with manufacturing in Kerala and distribution across major Indian cities; owned customer discovery, positioning, operations and commercial decisions.

Business & Operations Executive at Al Muheet Al Aam Technology, Mar 2018 - Dec 2019 · 1 yr 10 mos, Dubai, Dubai, United Arab Emirates

Client Support Engineer at Sify Technologies Limited., Jan 2016 - Feb 2017 · 1 yr 2 mos, COCHIN KERALA

Education

Bachelor's degree, Electronic and Communications Engineering, University of calicut