Headline

Scaling D2C Brands when ‘Old School’ Performance Marketing Stops Working.

About

Is your D2C Brand growing, or just spending more on Ads? Most D2C founders I speak with are stuck in the "Meta Trap." You scale your budget, but your ROAS drops. You launch new creatives, but they fatigue in 48 hours. The old way of manual media buying is dead. To scale in 2026, you need an AI-First Engine. At NYX.today, we don’t just run ads. We deploy AI Agents that analyze, optimize, and create at a speed humans can't match. My "D2C Growth" Framework: 1. Creative that Converts: We use Generative AI to produce hundreds of ad variations (Hooks, Angles, Visuals) to find your "Winning Creative" faster. 2. Campulse™ Optimization: Our proprietary AI engine predicts which ad will convert before we spend the full budget, saving you thousands in wasted ad spend. 3. Full-Funnel Attribution: We look beyond the click. From "Add to Cart" to "Lifetime Value" (LTV), we optimize for profit, not just traffic. Who I work with: D2C Founders tired of agencies that "set it and forget it." CMOs who need to justify their ad spend with clear, data-backed ROI. E-commerce Brands doing $50k+ monthly revenue looking to hit $500k. The NYX Promise: Less guessing. More scaling. Audit your Ad Account (Free for qualified brands)

Location

Bengaluru

AI stack

claude code

codex

gemini

mcp

meta

openai

Work experience

Building NYX | Growth Architect at NYX, Apr 2024 - Present · 2 yrs 6 mos, Bengaluru, Karnataka, India

Stealth at HomeULike, Nov 2022 - Feb 2024 · 1 yr 4 mos, India

Principal Growth Manager at Airtel Digital, Apr 2021 - Oct 2022 · 1 yr 7 mos, Gurugram, Haryana, India, -> Lead growth unit for wynk music app, which includes acquisition (ASO, digital marketing, partnership within airtel ecosystem), retention (CLM strategy and engagement) 1. Held complete accountability of marketing and promotional campaigns to drive core KPIs i.e. traffic, installs, MAU, DAU 2. Ownership of paid marketing (social, google, affiliates and third party partnerships) channels maintaining a healthy ROI and CAC:LTV ratio 3. Lead data analytics, external agencies (performance marketing, brand collaboration, SEO & partnerships) and content/creative teams 4. Played a critical role in scaling up team of CRM experts, analysts and performance marketers -> Bootstrapped subscription business (revenue) for wynk, which included - 1. Ownership of making strategic decisions for customer promotions and offerings 2. Collaboration with product and content teams to plan, design and execute 3. Managing business AOP, target projections and contingencies 4. Launch new products and incubation around features like hellotunes, wynk studio and subscription pricing

Growth Manager - Digital Marketing & Analytics at Landmark Group, Oct 2018 - Apr 2021 · 2 yrs 7 mos, Dubai, United Arab Emirates, -> Headed marketing tech and digital marketing for centrepoint digital store, managed $3Mn monthly marketing budget with a responsibility of driving efficiencies in cost of sale, cost per order & ROAS -> Accelerated user growth in GCC regions (KSA, UAE, BAH, QAT) from a DRR of 100K to 500K in a span of 1.5years -> Collaboration with category, operations & content teams to enable correct strategy for business promotions -> Lead analytics team for user growth

B2C Strategy Manager at Adobe India Systems Private Limited, May 2017 - Sep 2018 · 1 yr 5 mos, Bengaluru, Karnataka, India, -> Determined and defined the project scope and objectives for all adobe enterprise products -> Built successful B2B analytics & account based marketing product in consultation with business partners -> Lead the team to help business partners with marketing and sales funnel reporting, insights and decision making -> Active member of Go to Market initiative from data and strategic perspective

Analytics Manager at Snapdeal, Feb 2015 - Mar 2017 · 2 y 1 mo, Gurugram

Senior Analyst at eBay Inc, Nov 2012 - Feb 2015 · 2 y 3 mo, Bangalore

Software Engineer at MAQ Software, Jun 2010 - Oct 2012 · 2 y 4 mo, Hyderabad

Education

Bachelor of Technology (B.Tech.), Information Technology, National Institute of Technology, Kurukshetra, Haryana