---
title: "Vivek Bhutyani - Head of Content in Bengaluru | Tal"
description: "Meet Vivek Bhutyani, Content led Growth,Leadership team at Stable Money , Ex Pocket FM ,Vedantu, Founder at Lattukids based in Bengaluru. AI stack includes claude, gemini, and claudecode."
image: "https://tal.club/meet/vivek-b/share-image"
---

# Vivek Bhutyani on Tal

## Headline

Content led Growth,Leadership team at Stable Money , Ex Pocket FM ,Vedantu, Founder at Lattukids

## About

Entrepreneur with experience across Media, Telecom, Retail , Edtech with expertise around building products , teams from scratch, P&L, GTM, growth marketing , content creation and distribution across the globe\. Currently Heading Global content marketing charter at Pocket FM\. Building 0 CAC growth funnels organically via marketing content across distribution platforms like YouTube, Facebook, insta, tiktok\. Founded Lattukids, created a unique category leading brand in one of the toughest Edtech segments in India \- Early learning and competed head on with the Goliaths\. Raised funds from Mumbai Angels and strategic investment from Airtel and was ranked amongst top 200 Edtech startups globally by GSV Ventures in 2021

## Location

Bengaluru

## AI stack

claude

gemini

claudecode

Kling AI

Leonardo AI

Wispr Flow

## Work experience

Head of Content at Stable Money, Nov 2025 \- Present · 10 mos

Head of Content marketing \+ Building AI at Pocket TV \(microdramas\) at Pocket FM, Jun 2023 \- Jul 2025 · 2 yrs 2 mos, As part of Pocket's leadership team, owned global growth charter and user acquisition through content marketing with zero\-dollar customer acquisition cost \(CAC\)\. Led full P&L responsibility for building Pocket's content distribution engine from ground zero\. Built and scaled multi\-category, multi\-channel presence across US, India, Germany, and emerging markets within 12 months, establishing top\-tier distribution funnels across YouTube, Facebook, Instagram, Spotify, and TikTok through innovative content formats including live\-action, animation, and generative AI videos\. Built and scaled cross\-functional teams of 100\+ professionals, encompassing growth leads \(AVPs, Directors\), creative directors, show producers, writers, and video editors across multiple disciplines and geographies\. Achieved 500 Million \+ monthly views globally, positioning Pocket FM among top\-percentile fiction channels worldwide\. Content funnels consistently delivered high\-ARPU and super binging users who convert at high ARPPUs\. Led Production of Webseries Saving Nora one of its kind lowest cost production playbook shot back to back in 10 days In LA \( US\) with top influencers\.

Mentor and advisor at StartupYou, Oct 2022 \- Oct 2023 · 1 yr 1 mo, Bengaluru, Karnataka, India

Vedantu Leadership Team, Head YouTube at Vedantu, Jan 2022 \- Jul 2023 · 1 yr 7 mos, Bengaluru, Karnataka, India, As part of Vedantu Leadership team, Heading Youtube Strategy , Organic Growth and P&L for Vedantu spanning 15\+ channels across K12 and generating 1B\+ Views annually\. Working directly with founders on growth levers , building YT, Founders' brand and new organic growth channels like Telegram \. Oversee a team of 100\+ including Content Planning , Programming, Youtube Anchors, Master Teachers , SEO , Channel managers, revenue and Video production team

Co\-Founder & CEO at Lattu kids, Apr 2017 \- Dec 2021 · 4 yrs 9 mos, Mumbai Metropolitan Region, Lattu kids was India's first edutainment OTT that pivoted to a D2C edtech brand for children from 3 to 12 years\. I started Lattu with the passion for impacting the lives of children\. Built the product from scratch with scrappy team of 3 and first of it's kind marriage of content with gamification layer\. Lattukids raised seed rounds from Airtel startup accelerator and Mumbai Angel Networks\. We were amongst the top 200 Global early stage EdTech startups ranked by GSV 2021\. In 2017, Lattu kids was ranked amongst the top 10 Kids learning apps in India on Playstore, App Store and Amazon fire TV\. We launched world famous iconic IPs to India with like Talking Tom & Friends, Maya the Bee, The Gruffalo series, Fireman Sam \( Mattel\) Built Lattu kids YouTube from scratch to amongst India's top 5% you tube channels with 0 marketing spend and 2\.25 Mn\+ growing fanbase and subscribers with 800 Mn\+ views\. Cracked strategic partnerships across India with Ola Prime Cabs, Xiaomi Smart TVs and Airtel\.

## Education

Master of Business Administration \- MBA, Indian Institute of Management Bangalore

Bachelor of Engineering \- BE, Electrical, Electronics and Communications Engineering, Gujarat University

[View the original profile](https://tal.club/meet/vivek-b)

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