---
title: "Vital Kumar K - Chief Manager - Channel Acquisition & Retention in Bengaluru | Tal"
description: "Meet Vital Kumar K, Channel Acquisition & Retention Sales Leader | Fintech | DSA Network | P&L | City Head Roles. based in Bengaluru. AI stack includes claude."
image: "https://tal.club/meet/vital-kumar-k/share-image"
---

# Vital Kumar K on Tal

## Headline

Channel Acquisition & Retention Sales Leader \| Fintech \| DSA Network \| P&L \| City Head Roles\.

## About

Hello\! I am Vital Kumar K, a Chief Manager specializing in Channel Acquisition and Retention with nearly 10 years of experience in driving transformative growth across the retail, e\-commerce, and fintech sectors\. My career has been defined by my ability to leverage data\-driven strategies and optimize channel development to achieve significant business results\. I am passionate about crafting and executing go\-to\-market strategies that not only enhance operational efficiency but also elevate the customer experience\. Throughout my career, I have been recognized for my strategic leadership and operational excellence\. I have successfully managed high\-performance teams and fostered a culture of innovation, which has led to consistent double\-digit revenue growth and increased market share\. My expertise lies in P&L management, risk assessment, and customer experience management, allowing me to deliver exceptional results in competitive environments\. Key Achievements: \- Increased channel conversion rate from 20\-25% to over 65%, tripling conversion efficiency\. \- Expanded Direct Selling Agent \(DSA\) channels from 500\-600 to 2,500\-3,000 monthly nationwide\. \- Doubled monthly revenue generation from ₹40\-42 Crores to ₹100 Crores in under two years\. \- Successfully managed a team of 5 team managers and 75 sales executives, ensuring seamless field/channel operations\.

## Location

Bengaluru

## AI stack

claude

## Work experience

Chief Manager \- Channel Acquisition & Retention at WeRize, Mar 2025 \- Present · 1 yr 8 mos, Bangalore,India, In my current role at WeRize, I am responsible for orchestrating end\-to\-end operational process reengineering, which has led to a 15% reduction in turnaround time and enhanced customer experience across retail banking verticals\. I forge strategic alliances with ecosystem stakeholders, resulting in an 18% year\-on\-year increase in market footprint and channel penetration\. I also direct multi\-channel acquisition strategies, managing over 10 high\-performance partner networks to achieve a 20% uplift in topline growth\. My focus on data\-led performance optimization through real\-time analytics has delivered a 20% spike in lead conversion and 10% leakage containment\. Achievements: I have significantly increased the channel conversion rate from 20\-25% to over 65%, effectively tripling conversion efficiency\. Additionally, I expanded the Direct Selling Agent \(DSA\) channels from 500\-600 per month to 2,500\-3,000 monthly nationwide, scaling the network\. I also doubled monthly revenue generation from ₹40\-42 Crores to ₹100 Crores in under two years\. My leadership has been instrumental in managing a team of 5 team managers and 75 Sales Executives, ensuring seamless channel/field operations and driving strategic initiatives that enhance customer retention and satisfaction\.

Senior Manager at WeRize, May 2023 \- Mar 2025 · 1 yr 11 mos, Bengaluru, Karnataka, India

Branch Manager at IndiaMART InterMESH Limited, Jan 2022 \- May 2023 · 1 yr 5 mos, Bengaluru, As a Branch Manager at India Mart, I successfully onboarded and activated high\-yield channel partnerships, contributing to a 19% surge in monetized subscriptions within the SME segment\. I managed a branch with over 65 direct reports, driving sales and operational excellence through KPI\-driven performance management systems\. My efforts in recalibrating SOPs and operational workflows resulted in an 8% reduction in fixed overheads and an 11% improvement in service\-level adherence\. Achievements: I expanded territorial partner coverage by 17% through aggressive partner sourcing strategies and value proposition alignment\. Additionally, I enforced compliance best practices and internal controls, enhancing operational cadence and reducing regulatory bottlenecks by 8%\.

Business Development & Operations Head \- South at AffordPlan, Jun 2020 \- Jan 2022 · 1 yr 8 mos, Bengaluru, In my role at Afford Plan, I devised and executed aggressive territory sales strategies, surpassing revenue quotas by 120% and driving a 23% year\-on\-year revenue acceleration\. I streamlined last\-mile distribution and inventory models, resulting in a 23% improvement in throughput and 11% cost rationalization\. My efforts in cultivating high\-engagement stakeholder relationships led to a 23% repeat business growth and a 95% customer satisfaction score\. Achievements: I successfully scaled brand visibility and institutional trust across hospital ecosystems, elevating brand equity by 14% and boosting new user acquisition by 18%\.

Senior Sales Manager at bigbasket\.com, Jun 2018 \- Jun 2020 · 2 yrs 1 mo, Bengaluru, As a Senior Sales Manager at Bigbasket, I amplified customer acquisition by 40% and improved retention metrics by 30% through hyperlocal go\-to\-market and customer lifecycle strategies\. I enabled seamless alignment between regional execution teams and corporate strategy units, improving cross\-functional synergy by 25%\. My conceptualization and operationalization of high\-impact sales and fulfillment initiatives delivered a 17% increase in quarterly revenue and a 12% gain in supply chain efficiency\. Achievements: My contributions significantly enhanced customer acquisition and retention, establishing a strong foundation for sustained growth\.

Sales Manager at Ninjacart, Oct 2015 \- May 2018 · 2 yrs 8 mos, Bengaluru, In my role as Sales Manager at Ninjacart, I drove high\-performance general trade execution, achieving 110% of volume and revenue targets through precision\-targeted interventions\. I elevated regional market share by 4% via differentiated sales playbooks and competitive positioning strategies\. My efforts in identifying and unlocking new channel monetization opportunities yielded a 20% uplift in topline contribution\. Achievements: I successfully expanded the customer universe by onboarding over 50 enterprise accounts, leading to accelerated revenue cycles and category dominance while optimizing trade spends through analytics\-backed budget controls, resulting in 10% OPEX savings without compromising service SLAs\.

## Education

B\.Tech, Computer Science, Siddharth Institute of Engineering and Technology, Puttur,A\.P\.

Bachelor of Technology, Computational Science, Siddharth Institute of Engineering & Technology, Puttur

[View the original profile](https://tal.club/meet/vital-kumar-k)

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