Vital Kumar K profile photo 1 on Tal

Vital Kumar K

Channel Acquisition & Retention Sales Leader | Fintech | DSA Network | P&L | City Head Roles.

Bengaluru

11+ years of work experience

WeRize
Mar 20251 yr 8 mosPresent

Bangalore,India

In my current role at WeRize, I am responsible for orchestrating end-to-end operational process reengineering, which has led to a 15% reduction in turnaround time and enhanced customer experience across retail banking verticals. I forge strategic alliances with ecosystem stakeholders, resulting in an 18% year-on-year increase in market footprint and channel penetration. I also direct multi-channel acquisition strategies, managing over 10 high-performance partner networks to achieve a 20% uplift in topline growth. My focus on data-led performance optimization through real-time analytics has delivered a 20% spike in lead conversion and 10% leakage containment. Achievements: I have significantly increased the channel conversion rate from 20-25% to over 65%, effectively tripling conversion efficiency. Additionally, I expanded the Direct Selling Agent (DSA) channels from 500-600 per month to 2,500-3,000 monthly nationwide, scaling the network. I also doubled monthly revenue generation from ₹40-42 Crores to ₹100 Crores in under two years. My leadership has been instrumental in managing a team of 5 team managers and 75 Sales Executives, ensuring seamless channel/field operations and driving strategic initiatives that enhance customer retention and satisfaction.
WeRize
May 20231 yr 11 mosMar 2025

Bengaluru, Karnataka, India

IndiaMART InterMESH Limited
Jan 20221 yr 5 mosMay 2023

Bengaluru

As a Branch Manager at India Mart, I successfully onboarded and activated high-yield channel partnerships, contributing to a 19% surge in monetized subscriptions within the SME segment. I managed a branch with over 65 direct reports, driving sales and operational excellence through KPI-driven performance management systems. My efforts in recalibrating SOPs and operational workflows resulted in an 8% reduction in fixed overheads and an 11% improvement in service-level adherence. Achievements: I expanded territorial partner coverage by 17% through aggressive partner sourcing strategies and value proposition alignment. Additionally, I enforced compliance best practices and internal controls, enhancing operational cadence and reducing regulatory bottlenecks by 8%.
AffordPlan
Jun 20201 yr 8 mosJan 2022

Bengaluru

In my role at Afford Plan, I devised and executed aggressive territory sales strategies, surpassing revenue quotas by 120% and driving a 23% year-on-year revenue acceleration. I streamlined last-mile distribution and inventory models, resulting in a 23% improvement in throughput and 11% cost rationalization. My efforts in cultivating high-engagement stakeholder relationships led to a 23% repeat business growth and a 95% customer satisfaction score. Achievements: I successfully scaled brand visibility and institutional trust across hospital ecosystems, elevating brand equity by 14% and boosting new user acquisition by 18%.
bigbasket.com
Jun 20182 yrs 1 moJun 2020

Bengaluru

As a Senior Sales Manager at Bigbasket, I amplified customer acquisition by 40% and improved retention metrics by 30% through hyperlocal go-to-market and customer lifecycle strategies. I enabled seamless alignment between regional execution teams and corporate strategy units, improving cross-functional synergy by 25%. My conceptualization and operationalization of high-impact sales and fulfillment initiatives delivered a 17% increase in quarterly revenue and a 12% gain in supply chain efficiency. Achievements: My contributions significantly enhanced customer acquisition and retention, establishing a strong foundation for sustained growth.
Ninjacart
Oct 20152 yrs 8 mosMay 2018

Bengaluru

In my role as Sales Manager at Ninjacart, I drove high-performance general trade execution, achieving 110% of volume and revenue targets through precision-targeted interventions. I elevated regional market share by 4% via differentiated sales playbooks and competitive positioning strategies. My efforts in identifying and unlocking new channel monetization opportunities yielded a 20% uplift in topline contribution. Achievements: I successfully expanded the customer universe by onboarding over 50 enterprise accounts, leading to accelerated revenue cycles and category dominance while optimizing trade spends through analytics-backed budget controls, resulting in 10% OPEX savings without compromising service SLAs.

Vital’s AI Stack

claude
claude

Education

B.Tech, Computer Science

Siddharth Institute of Engineering and Technology, Puttur,A.P.

20104 yrs2014
Siddharth Institute of Engineering & Technology, Puttur

Bachelor of Technology, Computational Science

Siddharth Institute of Engineering & Technology, Puttur

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Headline

Channel Acquisition & Retention Sales Leader | Fintech | DSA Network | P&L | City Head Roles.

About

Hello! I am Vital Kumar K, a Chief Manager specializing in Channel Acquisition and Retention with nearly 10 years of experience in driving transformative growth across the retail, e-commerce, and fintech sectors. My career has been defined by my ability to leverage data-driven strategies and optimize channel development to achieve significant business results. I am passionate about crafting and executing go-to-market strategies that not only enhance operational efficiency but also elevate the customer experience. Throughout my career, I have been recognized for my strategic leadership and operational excellence. I have successfully managed high-performance teams and fostered a culture of innovation, which has led to consistent double-digit revenue growth and increased market share. My expertise lies in P&L management, risk assessment, and customer experience management, allowing me to deliver exceptional results in competitive environments. Key Achievements: - Increased channel conversion rate from 20-25% to over 65%, tripling conversion efficiency. - Expanded Direct Selling Agent (DSA) channels from 500-600 to 2,500-3,000 monthly nationwide. - Doubled monthly revenue generation from ₹40-42 Crores to ₹100 Crores in under two years. - Successfully managed a team of 5 team managers and 75 sales executives, ensuring seamless field/channel operations.

Location

Bengaluru

AI stack

claude

Work experience

Chief Manager - Channel Acquisition & Retention at WeRize, Mar 2025 - Present · 1 yr 8 mos, Bangalore,India, In my current role at WeRize, I am responsible for orchestrating end-to-end operational process reengineering, which has led to a 15% reduction in turnaround time and enhanced customer experience across retail banking verticals. I forge strategic alliances with ecosystem stakeholders, resulting in an 18% year-on-year increase in market footprint and channel penetration. I also direct multi-channel acquisition strategies, managing over 10 high-performance partner networks to achieve a 20% uplift in topline growth. My focus on data-led performance optimization through real-time analytics has delivered a 20% spike in lead conversion and 10% leakage containment. Achievements: I have significantly increased the channel conversion rate from 20-25% to over 65%, effectively tripling conversion efficiency. Additionally, I expanded the Direct Selling Agent (DSA) channels from 500-600 per month to 2,500-3,000 monthly nationwide, scaling the network. I also doubled monthly revenue generation from ₹40-42 Crores to ₹100 Crores in under two years. My leadership has been instrumental in managing a team of 5 team managers and 75 Sales Executives, ensuring seamless channel/field operations and driving strategic initiatives that enhance customer retention and satisfaction.

Senior Manager at WeRize, May 2023 - Mar 2025 · 1 yr 11 mos, Bengaluru, Karnataka, India

Branch Manager at IndiaMART InterMESH Limited, Jan 2022 - May 2023 · 1 yr 5 mos, Bengaluru, As a Branch Manager at India Mart, I successfully onboarded and activated high-yield channel partnerships, contributing to a 19% surge in monetized subscriptions within the SME segment. I managed a branch with over 65 direct reports, driving sales and operational excellence through KPI-driven performance management systems. My efforts in recalibrating SOPs and operational workflows resulted in an 8% reduction in fixed overheads and an 11% improvement in service-level adherence. Achievements: I expanded territorial partner coverage by 17% through aggressive partner sourcing strategies and value proposition alignment. Additionally, I enforced compliance best practices and internal controls, enhancing operational cadence and reducing regulatory bottlenecks by 8%.

Business Development & Operations Head - South at AffordPlan, Jun 2020 - Jan 2022 · 1 yr 8 mos, Bengaluru, In my role at Afford Plan, I devised and executed aggressive territory sales strategies, surpassing revenue quotas by 120% and driving a 23% year-on-year revenue acceleration. I streamlined last-mile distribution and inventory models, resulting in a 23% improvement in throughput and 11% cost rationalization. My efforts in cultivating high-engagement stakeholder relationships led to a 23% repeat business growth and a 95% customer satisfaction score. Achievements: I successfully scaled brand visibility and institutional trust across hospital ecosystems, elevating brand equity by 14% and boosting new user acquisition by 18%.

Senior Sales Manager at bigbasket.com, Jun 2018 - Jun 2020 · 2 yrs 1 mo, Bengaluru, As a Senior Sales Manager at Bigbasket, I amplified customer acquisition by 40% and improved retention metrics by 30% through hyperlocal go-to-market and customer lifecycle strategies. I enabled seamless alignment between regional execution teams and corporate strategy units, improving cross-functional synergy by 25%. My conceptualization and operationalization of high-impact sales and fulfillment initiatives delivered a 17% increase in quarterly revenue and a 12% gain in supply chain efficiency. Achievements: My contributions significantly enhanced customer acquisition and retention, establishing a strong foundation for sustained growth.

Sales Manager at Ninjacart, Oct 2015 - May 2018 · 2 yrs 8 mos, Bengaluru, In my role as Sales Manager at Ninjacart, I drove high-performance general trade execution, achieving 110% of volume and revenue targets through precision-targeted interventions. I elevated regional market share by 4% via differentiated sales playbooks and competitive positioning strategies. My efforts in identifying and unlocking new channel monetization opportunities yielded a 20% uplift in topline contribution. Achievements: I successfully expanded the customer universe by onboarding over 50 enterprise accounts, leading to accelerated revenue cycles and category dominance while optimizing trade spends through analytics-backed budget controls, resulting in 10% OPEX savings without compromising service SLAs.

Education

B.Tech, Computer Science, Siddharth Institute of Engineering and Technology, Puttur,A.P.

Bachelor of Technology, Computational Science, Siddharth Institute of Engineering & Technology, Puttur