---
title: "Viswajith D - Team Lead - Marketing Automation in Bengaluru | Tal"
description: "Meet Viswajith D, Passionate Retention Marketer | Team Lead - Marketing Automation | LiveLaw.in | Ex- Decathlonian based in Bengaluru. AI stack includes claude, gemini, and lovable."
image: "https://tal.club/meet/viswajith-d/share-image"
---

# Viswajith D on Tal

## Headline

Passionate Retention Marketer \| Team Lead \- Marketing Automation \| LiveLaw\.in \| Ex\- Decathlonian

## About

I’m passionate about using technology and data to drive sustainable business growth through stronger customer engagement and retention\. Over the years, I’ve worked across industries including sports retail, food & hospitality, media, and edtech helping brands build meaningful, long\-term relationships with their users\. At Decathlon Sports India, my work focused on turning walk\-in and casual shoppers into repeat, loyal customers\. By analysing customer behaviour and optimising retention journeys across channels, I helped improve repeat purchase rates while keeping marketing costs under control\. With Thalappakatti Group of Hotels, I handled marketing campaigns and designed a tier\-based loyalty program driven by customer behaviour and purchase patterns\. I also led the rollout of a WhatsApp\-based ordering system, which reduced dependency on aggregators and brought down ordering costs by nearly 25–30%, contributing directly to revenue growth and customer retention\. Currently, at ExcelR EdTech Pvt\. Ltd\., I manage end\-to\-end marketing automation and lifecycle campaigns\. My role involves setting up and optimising multi\-channel engagement journeys, improving lead nurturing, retention, and re\-engagement through data\-backed decisions\. Alongside this, I collaborate with LiveLaw, supporting their growth marketing initiatives by improving user engagement, visibility, and overall platform growth through structured campaigns and experimentation\. I regularly work with tools like CleverTap, WebEngage, Salesforce, Yellow\.ai, eWards, Gupshup, Aisensy, and Canva, and I enjoy turning customer data into clear insights that translate into measurable business impact\. If there’s one thing that defines my work, it’s this: building scalable, cost\-efficient retention systems that actually move the needle for both customers and businesses\.

## Location

Bengaluru

## AI stack

claude

gemini

lovable

n8n

ChatGPT Images

Figma Make

## Work experience

Team Lead \- Marketing Automation at ExcelR, Jan 2025 \- Present · 1 yr 10 mos, Bengaluru, Leading the marketing automation efforts to drive engagement, lead nurturing, and conversions using multiple tools and insights \. Managing multi\-channel campaigns \(whatsapp, email, SMS, push, in\-app, Bot\) and optimizing workflows through data\-driven strategies\. Collaborating with sales, content, and digital teams to enhance customer journeys and maximize ROI\. Passionate about automation, personalization, and scaling digital marketing strategies\.

Growth Marketing Consultant at LiveLaw, Dec 2024 \- Dec 2025 · 1 yr 1 mo, Bengaluru, Karnataka, India, As a Freelance in Growth Consultant at LiveLaw\.in, I supported CRM\-led growth initiatives focused on user retention, subscription conversion, and lifecycle engagement across multiple digital channels\. \- Optimized WebEngage for multi\-channel engagement: In\-App, Push, Web Push, Email \(SparkPost\), and WhatsApp \- Enabled native WhatsApp integrations with Sinch & Infobip, with Gupshup as a backup WSP to ensure delivery reliability \- Built and optimized lifecycle journeys including premium renewal, abandoned cart, and re\-engagement flows, contributing to 12–18% uplift in subscription conversions \- Executed personalized campaigns and festive offers \(Independence Day, Anniversary, etc\.\), driving \~20% higher engagement \- Analyzed and improved push delivery performance and supported a transition to a more scalable engagement tool for long\-term growth \- Monitored CRM metrics \(CTR, conversions, renewals, churn\) while ensuring data accuracy and privacy compliance

CRM Manager at Thalappakatti Hotels Private Limited, Mar 2024 \- Jan 2025 · 11 mos, Bengaluru, Karnataka, India, In my role at Dindigul Thalappakatti, I collaborate closely with both the core management team and the operations team across 100 outlets\. My responsibilities include understanding challenges across multiple zones and creating effective campaigns and profitable offers such as flat discounts, percentage discounts, BOGO offers, and referral discounts\. I am also responsible for developing a tier\-based loyalty program for the brand, utilizing the Ewards \(Arjava Advisors\) tool for CRM activities and the Gupshup platform for executing communications via SMS and WhatsApp\. This role demands strategic forecasting of customer turnout, precise communication execution, and close coordination with the production team \(Central Kitchen\) and outlet chefs, with a strong focus on minimizing food waste\. Overall, my goal is to retain existing users through diverse campaigns, ensuring they remain active and engaged with our brand\. Additionally, I lead the onboarding of new CRM vendors, which includes negotiation on commercials, data transfers, implementations, and creating a new loyalty system\.

Retention Marketing & Marketing Automation \- Decathlon Play at Decathlon, Feb 2021 \- Feb 2024 · 3 yrs 1 mo, Bengaluru, Karnataka, India, As part of the Decathlon Play Team, I analyze Decathlon Sports India's data alongside Decathlon Play's database to engage and retain the right audience within the Decathlon ecosystem\. My role involves: \- User Retention: Matching databases to retain users who purchase products for their intended use\. \- Example: For a new running shoe launch, I identify and target customers who previously participated in running events, based on their running history\. \- Example: For promoting a Yoga event, I analyze users who purchased yoga accessories and apparel to drive event bookings through personalized communication\. \- Event Marketing: Leading marketing efforts for IP events like Chennai 10K Run, Mumbai 10K Run, and Delhi 10K Run\. Responsibilities include: \- Creating retro plans, color themes, and seeking external sponsorships\. \- Influencer marketing, launching medals and T\-shirts, and overseeing branding activities\. \- Rebranding: Successfully headed the rebranding of "All for Sports by Decathlon" to "Decathlon Play\." With a focus on data\-driven strategies and comprehensive event marketing, I strive to enhance user engagement and drive participation in Decathlon Play's offerings\.

Digital Marketing Leader \- Tamilnadu Cluster at Decathlon Sports India, Nov 2019 \- Mar 2021 · 1 yr 5 mos, Chennai Area, India, As the Local Digital Promotions Manager for Decathlon in Tamil Nadu, I oversee the creation and execution of hyper\-local ads on Facebook and Instagram across multiple tier cities including Chennai, Coimbatore, Madurai, Salem, and Trichy\. My role involves crafting targeted campaigns, such as promoting rain gear during monsoons in Chennai or cricket products during the IPL season, focusing on relevant themes and products\. I also handle lead generation for recruitment, promote local events like running and cycling, and drive event bookings\. In addition to paid media efforts, which include affiliate marketing, branding, and influencer collaborations, I manage the social media health for organic content\. This encompasses awareness posts, informative content, product highlights, and managing the Google My Business profiles for all Decathlon stores in Tamil Nadu\. During the COVID\-19 lockdown, I played a pivotal role in generating significant business through affiliate marketing on Facebook Marketplace, uniting the team to drive digital orders without additional investment\. I also manage the Ship from Store \(SFS\) project for the Nolambur branch, which has been both a challenging and rewarding experience\.

## Education

Bachelor of Science \- BS, Computer Science, APOLLO ARTS AND SCIENCE COLLEGE

11th & 12th Grade \(State Board\), Physics , Chemistry , Mathematic & Biology, Jaya Jaya Sankara International School \- India

[View the original profile](https://tal.club/meet/viswajith-d)

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